Bundesliga football club business model comparison

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On 26.02.11 there was the top game of two generations of Bundesliga football team business models.

After the record-breaking season of Borussia Dortmund,
with two wins against the "record champion" FC Bayern Munich, the resulting current 16 point lead 
- with only one-third budget - it was time to compare the concepts of success....

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Bundesliga football club business model comparison

  1. 1. Business Models in comparison: not as seriousFootball Clubs of the German Bundesliga vs. FC Bayern Munich Borussia Dortmund German Champion 2010/11 & 2011/12 Winner „German Classico“ 2012
  2. 2. vs.On 26.02.11 there was the top game of two generations ofBundesliga football team business models.After the record-breaking season of Borussia Dortmund,with two wins against the "record champion" FC BayernMunich, the resulting current 16 point lead- with only one-third budget - it was time to compare theconcepts of success....
  3. 3. The business model of FC Bayern MunichKEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS „Mir  san  m ir“ (We  are     THE  BEST! )   „At  least   two  +tles n“ KEY  RESOURCES per  seaso CHANNELS COST  STRUCTURE REVENUE  STREAMS
  4. 4. The business model of FC Bayern MunichKEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS „Mir  san  m ir“ (We  are     Fans THE  BEST! )   „At  least Football  Friends   two  +tles n“ KEY  RESOURCES per  seaso CHANNELS in-­‐crowd Sponsors COST  STRUCTURE REVENUE  STREAMS
  5. 5. The business model of FC Bayern MunichKEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS „Mir  san  m ir“ (We  are     Fans THE  BEST! )   „At  least Football  Friends   two  +tles n“ KEY  RESOURCES per  seaso CHANNELS Stadium in-­‐crowd TV Sponsors COST  STRUCTURE REVENUE  STREAMS
  6. 6. The business model of FC Bayern MunichKEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS „Mir  san  m ir“ (We  are     Fans THE  BEST! )   „At  least Football  Friends   two  +tles n“ KEY  RESOURCES per  seaso CHANNELS Stadium in-­‐crowd TV Sponsors COST  STRUCTURE REVENUE  STREAMS V   Adm ission  &  T Sponsors ise Rights hip M erchand
  7. 7. The business model of FC Bayern MunichKEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS „Mir  san  m ir“ Devo+on (We  are     Fans THE  BEST! ) Envy  of  eter nal   bridesmaid   „At  least Football  Friends   two  +tles n“ KEY  RESOURCES per  seaso CHANNELS Stadium in-­‐crowd TV Sponsors COST  STRUCTURE REVENUE  STREAMS V   Adm ission  &  T Sponsors ise Rights hip M erchand
  8. 8. The business model of FC Bayern MunichKEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS ers   Buy  best  play „Mir  san  m ers ir“ Devo+on of  the  oth (We  are     Fans THE  BEST! ) Envy  of  eter nal   bridesmaid   „At  least Football  Friends   two  +tles n“ KEY  RESOURCES per  seaso CHANNELS Stadium in-­‐crowd TV Sponsors COST  STRUCTURE REVENUE  STREAMS V   Adm ission  &  T Sponsors ise Rights hip M erchand
  9. 9. The business model of FC Bayern MunichKEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS ers   Buy  best  play „Mir  san  m ers ir“ Devo+on of  the  oth (We  are     Fans THE  BEST! ) Envy  of  eter nal   bridesmaid   „At  least Football  Friends   two  +tles n“ KEY  RESOURCES per  seaso CHANNELS rs in-­‐crowd Supersta Stadium Master  coac h TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   Adm ission  &  T Sponsors ise Rights hip M erchand
  10. 10. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS ers   Buy  best  play „Mir  san  m ers ir“ Devo+on of  the  oth (We  are     Fans Athletes THE  BEST! ) Agent Envy  of  eter nal   bridesmaid   „At  least Football  Friends   two  +tles n“German  Footbal KEY  RESOURCES per  seaso CHANNELS League  ( l   DFL) rs in-­‐crowd Supersta Stadium Master  coac h Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   Adm ission  &  T Sponsors ise Rights hip M erchand
  11. 11. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS ers   Buy  best  play „Mir  san  m ers ir“ Devo+on of  the  oth (We  are     Fans Athletes THE  BEST! ) Agent Envy  of  eter nal   bridesmaid   „At  least Football  Friends   two  +tles n“German  Footbal KEY  RESOURCES per  seaso CHANNELS League  ( l   DFL) rs in-­‐crowd Supersta Stadium Master  coac h Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  12. 12. Great and successful model, so what is the problem?
  13. 13. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS ers   Buy  best  play „Mir  san  m ers ir“ Devo+on of  the  oth (We  are     Fans Athletes THE  BEST! ) Agent Envy  of  eter nal   bridesmaid   „At  least Football  Friends   two  +tles n“German  Footbal KEY  RESOURCES per  seaso CHANNELS League  ( l   DFL) rs in-­‐crowd Supersta Stadium Master  coac h Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  14. 14. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS Does not ers   make friends, Buy  best  play and„Mir  san  mir“ ers is Devo+on of  the  oth (We   expensive inare     Fans Athletes T run! the longHE  BEST!) Agent Envy  of  eter nal   bridesmaid   „At  least Football  Friends   two  +tles n“German  Footbal KEY  RESOURCES per  seaso CHANNELS League  ( l   DFL) rs in-­‐crowd Supersta Stadium Master  coac h Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  15. 15. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   „Mir  san  m d   Devo+on talent  an ir“ hem (We  are     Fans develop  t THE  BEST! Clever   ) Talent  Scouts Envy  of  eter nal   bridesmaid   „At  least Football  Friends   two  +tles n“German  Footbal KEY  RESOURCES per  seaso CHANNELS League  ( l   DFL) rs in-­‐crowd Supersta Stadium Master  coac h Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  16. 16. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   „Mir  san  m d   Devo+ n talent  an ir“ Apears osilly hem (We  are     Fans develop  t THE  BEST! when you Clever   ) fail. Talent  Scouts Envy  of  eter nal   bridesmaid   „At  least Football  Friends   two  +tles n“ Makes a bad moodGerman  Footbal KEY  RESOURCES per  seaso CHANNELS with the League  ( l   participants, DFL) because it is not rs often machievable. in-­‐crowd Supersta Stadiu Master  coac And its expensive, h since new "master Media coaches" TV and even more expensive Sponsors Stadium players are needed. COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  17. 17. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Envy  of  eter nal   bridesmaid We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal League  ( l   Football  and  see   DFL) what  it  achieves rs in-­‐crowd Supersta Stadium Master  coac h Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  18. 18. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Envy  of  eter nal   bridesmaid We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal League  ( l   Football  and  see   DFL) what  it  achieves Makes it fun rs in-­‐crowd Supersta Stadium long the term? Master  coac h Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  19. 19. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Ungrudging ly   Acknowledg ment We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal League  ( l   Football  and  see   DFL) what  it  achieves rs in-­‐crowd Supersta Stadium Master  coac h Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  20. 20. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Ungrudging ly   Acknowledg ment We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal League  ( l   Football  and  see   DFL) what  it  achieves rs in-­‐crowd Supersta STheymdon‘t tadiu provide Master  coac atmosphere h in the Media stadium! TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  21. 21. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Ungrudging ly   Acknowledg ment We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal League  ( l   Football  and  see   DFL) what  it  achieves rs Supersta Stadium Master  coac h Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  22. 22. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Ungrudging ly   Acknowledg ment We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal Theytball  and  see   League  ( l   Foo are DFL) capricious, eves what  it  achi sometimes fed, rs Supersta easily predictable Stadium as an opponent Master  coac and if they are h Media absent, its stupid too! TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  23. 23. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Ungrudging ly   Acknowledg ment We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal League  ( l   Football  and  see   DFL) what  it  achieves +c   Enthusias Stadium talents Master  coac h Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  24. 24. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Ungrudging ly   Acknowledg ment We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal League  ( l   Football  and  see   DFL) what  it  achieves +c   Enthusias Stadium talents Master  coac h Well... Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  25. 25. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Ungrudging ly   Acknowledg ment We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal League  ( l   Football  and  see   DFL) what  it  achieves +c   Enthusias Stadium talents True  expert &  mo+vator Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  26. 26. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Ungrudging ly   Acknowledg ment We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal League  ( l   Football  and  see   DFL) what  it  achieves +c   Enthusias Stadium talents True  expert &  mo+vator Media TV Sponsors Stadium COST  STRUCTURE Capital-intensive. REVENUE  STREAMS Doomed to endless victories. V   High   Expensive  Star   Stadium   Adm ission  &  T Sponsors ise ees Managemen hip erchand tr ansfer  f Ensemble t Rights M
  27. 27. The business model of FC Bayern Munich KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Ungrudging ly   Acknowledg ment We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal League  ( l   Football  and  see   DFL) what  it  achieves +c   Enthusias Stadium talents True  expert &  mo+vator Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   g Salaries  of  a   Stadium   Adm ission  &  T Sponsors ise Scou+n young  team Managemen Rights hip M erchand t
  28. 28. The successful business model 2010/11 KEY  PARTNER KEY  ACTIVITIES VALUE  PROPOSITION CUSTOMER  RELATIONSHIP CUSTOMER  SEGMENTS best   Find  the   d   Devo+on talent  an „We  are   hem Fans develop  t Football!“ Clever   Talent  Scouts Ungrudging ly   Acknowledg ment We  offer   Football  Friends aQrac+ve  German KEY  RESOURCES aQacking   CHANNELS  Footbal League  ( l   Football  and  see   DFL) what  it  achieves +c   Enthusias Stadium talents True  expert &  mo+vator Media TV Sponsors Stadium COST  STRUCTURE REVENUE  STREAMS V   g Salaries  of  a   Stadium   Adm ission  &  T Sponsors ise Scou+n young  team Managemen Rights hip M erchand t
  29. 29. Congratulations to the successful business model 2010/11! 29
  30. 30. The Result: German Football Champions 2010/11 German Football Champions 2010/12 „German Classico“ DFB Cup Winner 2012Five consecutive wins against FC Bayern Munich
  31. 31. Business Model Canvas for illustration by Alexander Osterwalderwww.businessmodelhub.com
  32. 32. Youve made it this far.Thanks for your attention and sharing! Thorsten Faltings Business Innovation & Development Consultant Happy to help you through todays Business Revolution Any Questions? Twitter: @faltings Email: faltings@ymail.com Featured as „Top LinkedIn: http://de.linkedin.com/in/faltings Presentation of the Day“ Website: http://fa.ltings.de/ on SlideShare.net

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