Accelerating wellness and medical fitness accreditation and certification, exercise prescription and prevention/management of chronic conditions.

1. Physical Activity Pharmacy
Elbrys Networks
Solutions Overview
Judy Shasek
PA Pharmacy - Founder
Anthony Delli Colli
Elbrys - VP, Marketing

2. Vision
Connecting the medical community to local and accredited
wellness professionals and programs
PA Pharmacy provides
information, communication, tools, resources, quantified outcomes and
–
Social networks for behavior change among engaged participants
Confidential December 12, 2011 2

3. ACSM – MFA – EIM support physicians
and exercise prescription
Easy, quick and trusted access needed:
Resources and/or Information about the most effective
and local exercise programs to prescribe for their patients across:
• Age bands
• Disease states
• Conditions
• Pre-conditions
For the least active populations in a community, the best
compliance with a exercise program begins with
Prescription for a specific program.
Confidential December 12, 2011 3

4. Market Landscape
The 65% of the population poised to benefit most are 900% more likely to
comply with specific prescribed exercise.
THE GOAL: Move more of the 65% into the FIT bucket and keep them out of the
CHRONIC CONDITION bucket
20% - CHRONIC CONDITION (most costly)
65% - Those not REGULARLY active and either
without chronic conditions or
managing/preventing them
Confidential December 12, 2011 4

5. PA Pharmacy: The Bridge
Fitness Pros:
Need accreditation,
expertise, professional support and training
Local Connection - Communication
Physicians:
Want to prescribe specific,
trusted and effective exercise
Confidential December 12, 2011 5

6. PA Pharmacy: The Bridge
Community of People
and the Pros
Confidential December 12, 2011 6

7. Guiding Principles….
1. Local exercise evangelists: physician, wellness pro, health consumer.
2. Enable exercise programs specific to chronic population groups
3. Measure activity levels and coaching systems – quantify outcomes
Participants Power
Viral Sharing Among
Social Networks
Long-term behavior change
is driven by connection
To social networks and
Wellness Gamification
Confidential December 12, 2011 7

8. “Fitness Professionals” to Wellness Leaders
What great things could we accomplish
together if we could inspire fitness
professionals to work their way up the
accreditation and certification ladder?
Confidential December 12, 2011 8

9. “Fitness Professionals” to Wellness Leaders
What great things could we accomplish
together if we could inspire fitness destinations
to re-design their focus as wellness and medical
fitness resources in every community?
Confidential December 12, 2011 9

10. Community “Fitness” Resources to Wellness
Our technology tools, software and API engines are
designed to complement the excellence in
your existing technologies
• Drive local professional awareness
• Drive medical-fitness referrals
• Create value for all stakeholders
• Accelerate your reach and success
Confidential December 12, 2011 10

11. How it Works…
Database of Hyper-Local Programs and Professionals:
Accredited professionals / wellness destinations
1 2 3
M
W
T
T
F
Exercise Pharmacy Hyper-Local Referral Measure Outcomes
Accredited physical activity
Match physician and Health & user experience
programs prescribed by age
wellness communities results
and condition
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12. How it is Built…
EMR Value Chain
Mobile & Web App Sensor Play Platform
Referral Oauth
PA Pharmacy Engine Telehealth
2.0
EMR
Fitness Services
CommonSenses
Mobile SDK CommonSenses
Services
Bio-metrics Localation PHR
Sensor Data Manager
Identity
AWS
Services
Android iOS Sensor Store
Wellness
Social Media Value Chain
Regulated Data
Unregulated Data
Confidential December 12, 2011 12

13. Why it works…
The PA Pharmacy Network can complement
any existing initiative by adding ONLY
the additional
components needed
• Validation of compliance with the prescribed exercise
• Quantification of wellness outcomes
• Workflow integration with EMR/PHR
• Gamification motivation and social network technologies
• Data collection from various medical devices and sensors
• Organizing community wellness stakeholders
• Analytic information required by Payers
Confidential December 12, 2011 13

14. Who does it work for…
Role and Valuation: Adding the PA Pharmacy to your
existing initiatives
Destinations Provide to Local Community
• Delivery of specific wellness PA Programs
• Connection to Employers
• Supporting compliance with PA prescription
• Device/sensor access, support, options
• Destinations Receive
• Referrals from Medical Professional Specialists (MPS)
• Community Awareness of programs and services
• Differentiation based on expertise and certification of wellness professionals
• Value for employers in the community
• Long term engagement and “friend” referral
Confidential December 12, 2011 14

15. What is the business model?
Social Currency
Social Networks
1 2 3
PA Pharmacy PA Pharmacy PA Pharmacy
Local Physicians Local Wellness Centers Local Wellness Pro(s) User
Community
Fitness
EMR / PHR
Accredited Wellness Accredited Wellness
Medical Group/ACO
Centers Professionals
Wellness
Payer Insurance
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16. Q & A / Next Steps
Thank You!
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