Engaging Consumers in TheirWellnessSeptember, 2011Proprietary information of PulseTracer, Incorporated.Do not photocopy or...
Wellness made simple and socialEngaging Consumers in Their WellnessProprietary information of PulseTracer, Incorporated — ...
Wellness made simple and socialEngaging Consumers in Their Wellness •         Continuous, passively collected dataPropriet...
Wellness made simple and socialEngaging Consumers in Their Wellness •         Continuous, passively collected data •      ...
Wellness made simple and socialEngaging Consumers in Their Wellness •         Continuous, passively collected data •      ...
Wellness made simple and socialEngaging Consumers in Their Wellness •         Continuous, passively collected data •      ...
Wellness made simple and socialEngaging Consumers in Their Wellness •         Continuous, passively collected data •      ...
Wellness made simple and socialPassive Collection of Physiologic DataProprietary information of PulseTracer, Incorporated ...
Wellness made simple and socialPassive Collection of Physiologic Data                                               3D Acc...
Wellness made simple and socialPassive Collection of Physiologic Data                                               3D Acc...
Wellness made simple and socialPassive Collection of Physiologic Data                                               3D Acc...
Wellness made simple and socialPassive Collection of Physiologic Data                                               3D Acc...
Wellness made simple and socialContinuous, Engaging Consumer ExperienceProprietary information of PulseTracer, Incorporate...
Wellness made simple and socialContinuous, Engaging Consumer Experience                                              1 Wea...
Wellness made simple and socialContinuous, Engaging Consumer Experience                                              1 Wea...
Wellness made simple and socialContinuous, Engaging Consumer Experience                                              1 Wea...
Wellness made simple and socialContinuous, Engaging Consumer Experience                                              1 Wea...
Wellness made simple and socialBroader Platform & Partnership Strategy                                              Basis-...
Wellness made simple and socialBroader Platform & Partnership Strategy                                              Basis-...
Wellness made simple and socialBroader Platform & Partnership Strategy                                              Basis-...
Wellness made simple and socialBroader Platform & Partnership Strategy                                              Basis-...
Wellness made simple and socialBroader Platform & Partnership Strategy                                              Basis-...
Wellness made simple and socialBroader Platform & Partnership Strategy                                              Basis-...
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Quantified Self and the Self-tracking Patient ( Holve Jeff - Basis)

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Quantified Self and the Self-tracking Patient ( Holve Jeff - Basis)

  1. 1. Engaging Consumers in TheirWellnessSeptember, 2011Proprietary information of PulseTracer, Incorporated.Do not photocopy or distribute this document.
  2. 2. Wellness made simple and socialEngaging Consumers in Their WellnessProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2
  3. 3. Wellness made simple and socialEngaging Consumers in Their Wellness • Continuous, passively collected dataProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2
  4. 4. Wellness made simple and socialEngaging Consumers in Their Wellness • Continuous, passively collected data • Metrics with consumer meaningProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2
  5. 5. Wellness made simple and socialEngaging Consumers in Their Wellness • Continuous, passively collected data • Metrics with consumer meaning • Deep enough to be insightfulProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2
  6. 6. Wellness made simple and socialEngaging Consumers in Their Wellness • Continuous, passively collected data • Metrics with consumer meaning • Deep enough to be insightful • Engaging, on-going experienceProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2
  7. 7. Wellness made simple and socialEngaging Consumers in Their Wellness • Continuous, passively collected data • Metrics with consumer meaning • Deep enough to be insightful • Engaging, on-going experience • Extensible to other apps, partnersProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2
  8. 8. Wellness made simple and socialPassive Collection of Physiologic DataProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3
  9. 9. Wellness made simple and socialPassive Collection of Physiologic Data 3D AccelerometerProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3
  10. 10. Wellness made simple and socialPassive Collection of Physiologic Data 3D Accelerometer Temperature ReadingsProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3
  11. 11. Wellness made simple and socialPassive Collection of Physiologic Data 3D Accelerometer Temperature Readings Galvanic Skin ResponseProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3
  12. 12. Wellness made simple and socialPassive Collection of Physiologic Data 3D Accelerometer Temperature Readings Galvanic Skin Response Optical Blood Flow Sensor Emitter shines light and sensor “sees” inside the underlying vascular structure, using precisely calibrated wavelengths to target blood flowProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3
  13. 13. Wellness made simple and socialContinuous, Engaging Consumer ExperienceProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4
  14. 14. Wellness made simple and socialContinuous, Engaging Consumer Experience 1 WearProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4
  15. 15. Wellness made simple and socialContinuous, Engaging Consumer Experience 1 Wear 2 SyncProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4
  16. 16. Wellness made simple and socialContinuous, Engaging Consumer Experience 1 Wear 2 Sync 3 LearnProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4
  17. 17. Wellness made simple and socialContinuous, Engaging Consumer Experience 1 Wear 2 Sync 4 Share 3 LearnProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4
  18. 18. Wellness made simple and socialBroader Platform & Partnership Strategy Basis-branded DevicesProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5
  19. 19. Wellness made simple and socialBroader Platform & Partnership Strategy Basis-branded Devices Co-Branded Paths Strategic relationships with partner brands on hardware with connection to Basis service 3rd Party Devices Fitness Apparel Cause & Affinity BrandsProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5
  20. 20. Wellness made simple and socialBroader Platform & Partnership Strategy Basis-branded Devices Co-Branded Paths i Strategic relationships with partner brands on hardware with connection to Basis service PLATFORM 3rd Party Devices Fitness Apparel Cause & Affinity BrandsProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5
  21. 21. Wellness made simple and socialBroader Platform & Partnership Strategy Basis-branded Devices MyBasis.com Co-Branded Paths i Strategic relationships with partner brands on hardware with connection to Basis service PLATFORM 3rd Party Devices Fitness Apparel Cause & Affinity BrandsProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5
  22. 22. Wellness made simple and socialBroader Platform & Partnership Strategy Basis-branded Devices MyBasis.com Co-Branded Paths i Strategic relationships with partner brands on hardware with connection to Basis service Consumer Apps PLATFORM Open API for 3rd party App developers 3rd Party Devices Fitness Apparel Cause & Affinity BrandsProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5
  23. 23. Wellness made simple and socialBroader Platform & Partnership Strategy Basis-branded Devices MyBasis.com Co-Branded Paths i Strategic relationships with partner brands on hardware with connection to Basis service Consumer Apps PLATFORM Open API for 3rd party App developers 3rd Party Devices Healthcare / Medtech Apps Fitness Apparel Remote healthcare Insurance pricing / offers Employer health incentives Retirement homes Pharmaceutical testing Cause & Affinity Brands ResearchProprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

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