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Physical Activity Pharmacy




  Judy Shasek
  PA Pharmacy - Founder



 April 6, 2012            Physical Activity Pharmacy Confidential   1
ExerWellness:
                            Connected Communities
                                  in Motion



April 6, 2012   Physical Activity Pharmacy Confidential   2
ExerWellness– Prevent and manage
                conditions to reduce costs




April 6, 2012          Physical Activity Pharmacy Confidential   3
What the PA Pharmacy brings to Central OR




Participation in Physical Activity Powers Prevention
                             Prevention is the inevitable solution
                             but “conventional” healthcare is not
                                  Designed for ExerWellness




Physical Activity Pharmacy Confidential     April 6, 2012            4
How it Works…




      1                                   2                           3
           M




                   W
               T




                       T

                           F




       Exercise Pharmacy                      Hyper-Local Referral        Measure Outcomes
      Accredited physical activity
                                                Match physician and       Health & user experience
      programs prescribed by age
                                               wellness communities                results
            and condition



Physical Activity Pharmacy Confidential            April 6, 2012                                     5
LOCAL SOLUTIONS: Programs and Professionals

                                 ExerWellness Leaders:
                                Community fitness pros
                          to complement and support online
                           systems, processes and platforms
                                           •
                                         Personal Training
                                  •    Expertise and Support
                             •   Engagement & Social Connection
                               •     Knowledge and Confidence
                                   •    Validation of Activity




 Physical Activity Pharmacy Confidential       April 6, 2012      6
Physical Activity Pharmacy, LLC




   An active patient, on average, costs $1500 a
   year less than an inactive person.

   The potential savings in direct medical costs if
   all American adults engaged in regular physical
   activity could be as high as $80 billion.


Physical Activity Pharmacy Confidential   April 6, 2012   7
Physical Activity Pharmacy, LLC




   To manage the economic catastrophe of
   healthcare costs:

            We need to keep the 65% LEAST ACTIVE
             out of the “chronic condition” bucket
                    and move them into the
                  “physically active” bucket.

Physical Activity Pharmacy Confidential   April 6, 2012   8
Changing “sick care” to prevention” is like
                trying to move a mountain with a teaspoon




April 6, 2012   Physical Activity Pharmacy Confidential       9
Building a “new”
                                                                 mountain
                                                              of ExerWellness
                                                                 advocates
                                                          for a prevention model
                                                                  can
                                                          change the paradigm




April 6, 2012   Physical Activity Pharmacy Confidential                       10
Bad Habit
                                                          Increase TV
Habits and choices -
Both good and bad -
   influence our
  social network
 out to 3 degrees



                                                                        Increase
                                                                          Daily
                                                                        Walking




      http://www.youtube.com/watch?v=nMkr0ZvgW9U
Physical Activity Pharmacy Confidential   April 6, 2012                            11
Physical Activity Pharmacy Confidential   April 6, 2012   12
Physical Activity Pharmacy Confidential   April 6, 2012   13
When an individual is
 provided the tools for:
 • Enrollment
 • Validation of activity
 • Engagement in the
    activity choice
 • Fun, social and game-
    based options
 • Some intrinsic or
    extrinsic reward –                                    Prevention and
 Positive change                                          wellness culture
 resonates across a social
 network
                                                            change in a
                                                            community



Physical Activity Pharmacy Confidential   April 6, 2012                14
Active individuals can influence
                                          youth – even when parents are
                                          busy – influence goes out three
                                          degrees and across
                                          generations




Physical Activity Pharmacy Confidential          April 6, 2012               15
Physical Activity Pharmacy Confidential   April 6, 2012   16
April 6, 2012   Physical Activity Pharmacy Confidential   17
Validation and logging of physical activity becomes
                      a social practice, a game and a way to
                “give back” to the community across generations

     Exercise – Walk – Hike – Bike – Weight Training – Yoga – Ski – Paddle – Swim - Play

Physical Activity Pharmacy Confidential   April 6, 2012                                    18
Staying connected with PA Pharmacy


ExerWellness Central Oregon sponsored by PA Pharmacy
    connects local people, steps or active minutes
           to change the wellness culture –
      one person and one community at a time

                        E-mail papharmacy.shasek@gmail.com or
                                   Call 541-410-1478

                                          Visit PA-Pharmacy.com – Join our Facebook Pages
                                                              ExerWellness Central Oregon
                                                                PA Pharmacy on Facebook
                                                                  Follow us @papharmacy

Physical Activity Pharmacy Confidential         April 6, 2012                         19

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ExerWellness: Connected Communities in Motion

  • 1. Physical Activity Pharmacy Judy Shasek PA Pharmacy - Founder April 6, 2012 Physical Activity Pharmacy Confidential 1
  • 2. ExerWellness: Connected Communities in Motion April 6, 2012 Physical Activity Pharmacy Confidential 2
  • 3. ExerWellness– Prevent and manage conditions to reduce costs April 6, 2012 Physical Activity Pharmacy Confidential 3
  • 4. What the PA Pharmacy brings to Central OR Participation in Physical Activity Powers Prevention Prevention is the inevitable solution but “conventional” healthcare is not Designed for ExerWellness Physical Activity Pharmacy Confidential April 6, 2012 4
  • 5. How it Works… 1 2 3 M W T T F Exercise Pharmacy Hyper-Local Referral Measure Outcomes Accredited physical activity Match physician and Health & user experience programs prescribed by age wellness communities results and condition Physical Activity Pharmacy Confidential April 6, 2012 5
  • 6. LOCAL SOLUTIONS: Programs and Professionals ExerWellness Leaders: Community fitness pros to complement and support online systems, processes and platforms • Personal Training • Expertise and Support • Engagement & Social Connection • Knowledge and Confidence • Validation of Activity Physical Activity Pharmacy Confidential April 6, 2012 6
  • 7. Physical Activity Pharmacy, LLC An active patient, on average, costs $1500 a year less than an inactive person. The potential savings in direct medical costs if all American adults engaged in regular physical activity could be as high as $80 billion. Physical Activity Pharmacy Confidential April 6, 2012 7
  • 8. Physical Activity Pharmacy, LLC To manage the economic catastrophe of healthcare costs: We need to keep the 65% LEAST ACTIVE out of the “chronic condition” bucket and move them into the “physically active” bucket. Physical Activity Pharmacy Confidential April 6, 2012 8
  • 9. Changing “sick care” to prevention” is like trying to move a mountain with a teaspoon April 6, 2012 Physical Activity Pharmacy Confidential 9
  • 10. Building a “new” mountain of ExerWellness advocates for a prevention model can change the paradigm April 6, 2012 Physical Activity Pharmacy Confidential 10
  • 11. Bad Habit Increase TV Habits and choices - Both good and bad - influence our social network out to 3 degrees Increase Daily Walking http://www.youtube.com/watch?v=nMkr0ZvgW9U Physical Activity Pharmacy Confidential April 6, 2012 11
  • 12. Physical Activity Pharmacy Confidential April 6, 2012 12
  • 13. Physical Activity Pharmacy Confidential April 6, 2012 13
  • 14. When an individual is provided the tools for: • Enrollment • Validation of activity • Engagement in the activity choice • Fun, social and game- based options • Some intrinsic or extrinsic reward – Prevention and Positive change wellness culture resonates across a social network change in a community Physical Activity Pharmacy Confidential April 6, 2012 14
  • 15. Active individuals can influence youth – even when parents are busy – influence goes out three degrees and across generations Physical Activity Pharmacy Confidential April 6, 2012 15
  • 16. Physical Activity Pharmacy Confidential April 6, 2012 16
  • 17. April 6, 2012 Physical Activity Pharmacy Confidential 17
  • 18. Validation and logging of physical activity becomes a social practice, a game and a way to “give back” to the community across generations Exercise – Walk – Hike – Bike – Weight Training – Yoga – Ski – Paddle – Swim - Play Physical Activity Pharmacy Confidential April 6, 2012 18
  • 19. Staying connected with PA Pharmacy ExerWellness Central Oregon sponsored by PA Pharmacy connects local people, steps or active minutes to change the wellness culture – one person and one community at a time E-mail papharmacy.shasek@gmail.com or Call 541-410-1478 Visit PA-Pharmacy.com – Join our Facebook Pages ExerWellness Central Oregon PA Pharmacy on Facebook Follow us @papharmacy Physical Activity Pharmacy Confidential April 6, 2012 19

Editor's Notes

  1. Building and influencing individuals – easier
  2. Building and influencing individuals – easier
  3. Script for this slide will include the TIME article “Are your friends making you fat” and findings about positive behavior change from the book CONNECTED
  4. Inspiration for local Rotary club, church, employer groups and Chamber of Commerce to embrace ExerWellness, validated physical activity (sensor or mobile device) and gifting of monetary reward to local “good”