Changing the healthcare model from sick care to prevention is not easy. Creating a wellness culture across individuals and communities could be the more effective path. Physical Activity Pharmacy is designed to scale those systems and processes.
1. Physical Activity Pharmacy
Judy Shasek
PA Pharmacy - Founder
April 6, 2012 Physical Activity Pharmacy Confidential 1
2. ExerWellness:
Connected Communities
in Motion
April 6, 2012 Physical Activity Pharmacy Confidential 2
3. ExerWellness– Prevent and manage
conditions to reduce costs
April 6, 2012 Physical Activity Pharmacy Confidential 3
4. What the PA Pharmacy brings to Central OR
Participation in Physical Activity Powers Prevention
Prevention is the inevitable solution
but “conventional” healthcare is not
Designed for ExerWellness
Physical Activity Pharmacy Confidential April 6, 2012 4
5. How it Works…
1 2 3
M
W
T
T
F
Exercise Pharmacy Hyper-Local Referral Measure Outcomes
Accredited physical activity
Match physician and Health & user experience
programs prescribed by age
wellness communities results
and condition
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6. LOCAL SOLUTIONS: Programs and Professionals
ExerWellness Leaders:
Community fitness pros
to complement and support online
systems, processes and platforms
•
Personal Training
• Expertise and Support
• Engagement & Social Connection
• Knowledge and Confidence
• Validation of Activity
Physical Activity Pharmacy Confidential April 6, 2012 6
7. Physical Activity Pharmacy, LLC
An active patient, on average, costs $1500 a
year less than an inactive person.
The potential savings in direct medical costs if
all American adults engaged in regular physical
activity could be as high as $80 billion.
Physical Activity Pharmacy Confidential April 6, 2012 7
8. Physical Activity Pharmacy, LLC
To manage the economic catastrophe of
healthcare costs:
We need to keep the 65% LEAST ACTIVE
out of the “chronic condition” bucket
and move them into the
“physically active” bucket.
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9. Changing “sick care” to prevention” is like
trying to move a mountain with a teaspoon
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10. Building a “new”
mountain
of ExerWellness
advocates
for a prevention model
can
change the paradigm
April 6, 2012 Physical Activity Pharmacy Confidential 10
11. Bad Habit
Increase TV
Habits and choices -
Both good and bad -
influence our
social network
out to 3 degrees
Increase
Daily
Walking
http://www.youtube.com/watch?v=nMkr0ZvgW9U
Physical Activity Pharmacy Confidential April 6, 2012 11
14. When an individual is
provided the tools for:
• Enrollment
• Validation of activity
• Engagement in the
activity choice
• Fun, social and game-
based options
• Some intrinsic or
extrinsic reward – Prevention and
Positive change wellness culture
resonates across a social
network
change in a
community
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15. Active individuals can influence
youth – even when parents are
busy – influence goes out three
degrees and across
generations
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17. April 6, 2012 Physical Activity Pharmacy Confidential 17
18. Validation and logging of physical activity becomes
a social practice, a game and a way to
“give back” to the community across generations
Exercise – Walk – Hike – Bike – Weight Training – Yoga – Ski – Paddle – Swim - Play
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19. Staying connected with PA Pharmacy
ExerWellness Central Oregon sponsored by PA Pharmacy
connects local people, steps or active minutes
to change the wellness culture –
one person and one community at a time
E-mail papharmacy.shasek@gmail.com or
Call 541-410-1478
Visit PA-Pharmacy.com – Join our Facebook Pages
ExerWellness Central Oregon
PA Pharmacy on Facebook
Follow us @papharmacy
Physical Activity Pharmacy Confidential April 6, 2012 19
Editor's Notes
Building and influencing individuals – easier
Building and influencing individuals – easier
Script for this slide will include the TIME article “Are your friends making you fat” and findings about positive behavior change from the book CONNECTED
Inspiration for local Rotary club, church, employer groups and Chamber of Commerce to embrace ExerWellness, validated physical activity (sensor or mobile device) and gifting of monetary reward to local “good”