The document summarizes social media analytics data from the first day (Tuesday) of the 2014 International CES event. It found that there were over 119,000 total mentions of CES on social media that day. Sony had the most brand mentions with over 10,000. The peak volume of posts occurred around 10am with nearly 18,000 mentions. The most popular hashtags were #CES2014 and #CES. Televisions were the most mentioned product category. An Intel executive, Brian Kraznich, received the most social media attention of the keynote speakers that day with around 1,500 mentions.
4. 2014 International CES Social Engagement for Tuesday - 12:00am – 2:00pm PST
CES Total Mentions Timeline
The peak of sharing
happened at 10 am
with 17790 posts.
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5. 2014 International CES Social Engagement for Tuesday, January 7th
Top 5 Most Retweeted Users
@playstation
3798
@engadget
1571
@CNET
1479
@IntlCES
1451
@Logitech
1246
6. 2014 International CES Social Engagement for Monday, January 7th
Top Brands
Sony
10222
9686
Intel
Samsung
9225
CNet
Intel came in second for the
second day in a row with 9686.
4441
Engadget
3950
Audi
3879
We also witnessed the emergence
of publishers within the list with
Cnet, Engadget and Mashable.
3298
Google
Mashable
3103
0
2000
4000
Sony reach the top position with
over 10222 mentions of the brand
on Day 1.
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12000
7. 2014 International CES Social Engagement for Tuesday, January 7th
Top 5 Most Mentioned Users
@IntlCES
1963
@YouTube
1963
@johnlegere
995
@marissamayer
777
@Intel
773
8. 2014 International CES Social Engagement for Tuesday, January 7th
Top Hashtags Mentioned
#ces2014
#ces
#tech
#sonyces
#news
#logitechlive
#technology
#CES2014 was by far the most
mentioned hashtag with 62964.
#CES came in second with 9280.
Collectively CES made up for the
majority of the hashtags
mentioned with 72,244 of all
hashtags
9. 2014 International CES Social Engagement for Tuesday, January 7th
Top Product Types
For the second day, television
reigned supreme in with just
under 25000 mentions on
Tuesday.
We also witnessed the emergence
of 3D Printing to the list of
products.
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10. 2014 International CES Social Engagement for Tuesday, January 7th
Keynote Engagement
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Brian Kraznich of Intel led for
the second day at CES with
1500 mentions.
400
200
0
He “out-mentioned” Marissa
Mayer by over 1000.
11. 2014 International CES Social Engagement for Monday, January 6th
Top Celebrities
Shaquille
O’Neal
Nick
Cannon
Anthony
PePs
LeVar
Burton
50
Cent
Maria
Menounos
Tim
Tebow
Rohan
Marley
Janelle
Monae
0
50
100
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350