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Responsive Email Design Increases Click-Through Rate By > 20%

by on May 01, 2013

  • 2,065 views

Currently, a stunning 43% of all email opens occur on mobile devices, quickly overshadowing desktop opens (32%) and webmail opens (25%). Data from Litmus shows us that this percentage is up 38% in the ...

Currently, a stunning 43% of all email opens occur on mobile devices, quickly overshadowing desktop opens (32%) and webmail opens (25%). Data from Litmus shows us that this percentage is up 38% in the last year alone. Basically, subscribers continue to use viewing environments that include many screen sizes.

In a recent case study, we demonstrate how CareerBuilder is getting better results than ever before by implementing mobile optimization techniques using a responsive design strategy in their recent email campaigns. These results included a 15-17% increase in open rates and a 21-24% increase in click-through rates—and it’s all from responding to the needs of their growing mobile audience.

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  • seemrobin seemrobin What a great slide! We're looking at message broker solutions right now ... you a top candidate!
    http://www.mediafire.com/download/kx9l74xfsn96454/
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Responsive Email Design Increases Click-Through Rate By > 20% Responsive Email Design Increases Click-Through Rate By > 20% Presentation Transcript