YouTube's millions of visitors do a lot of searches, either by way of Google or the YouTube site itself. Predictably, sophisticated video search is the cornerstone of YouTube’s success. For marketers, this means you need to think about your video strategy as carefully as you do your paid search strategy. Creating compelling videos and posting them on YouTube is a given — but you also have to get people to watch them. Make sure your videos turn up in search by using YouTube Promoted Video Ads to ensure your videos get found. The ads operate much like Google paid search ads, enabling advertisers to draw attention to videos, gain viewers and channel subscribers, and eventually influence downstream conversions. According to visitors’ search results, Promoted Videos appear either at the top or at the right of the page.

1. Drive brand awareness.
YouTube Promoted Videos
YouTube Promoted Videos The Perfect Way to Go Viral
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2. Drive brand awareness.
YouTube Promoted Videos
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Why? Benefits Conclusion
Why add video to your
marketing mix?
It's the fastest growing medium
in history.
How it
works

3. Drive brand awareness.
YouTube Promoted Videos
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YouTube Size and Scope.
•
• #1 Online video site
• #2 Largest search engine (behind Google)
• #3 Largest site
• 4 Billion + Video streams per day
• 60 Hours of video uploaded every minute
• 70% of YouTube's traffic comes from outside the US
• 72%* of US online population watch a YouTube video
at least once per week
• 52%** of people took action as result of watching
a video online
*Source: Internal Google Data. Last updated: July 2012. **Sources: Trendstream and research firm Lightspeed, 2009; SNL Kagan, "Economics of Internet Media,"
provided to eMarketer, May 21, 2009; Nielsen, 2009; "Online Video Advertisers, Content and Consumer Behavior," Online Publishers.
Why? ConclusionHow it
works
Benefits

4. Drive brand awareness.
YouTube Promoted Videos
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Why use YouTube?
• It's straightforward. All you need is a video to
start advertising on YouTube—this can be any
video you want your target audience to watch
• It's cost-effective. You only pay when someone
views your video
Why? ConclusionHow it
works
Benefits

5. Drive brand awareness.
YouTube Promoted Videos
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How do promoted videos
work on YouTube?
• Generates buzz. Drives awareness and interest in your brand
• Provides education. Informs new customers about your business
• Builds engagement. Starts a conversation with your customers
• Drives conversion. Increases sales and positive ROI
Why? ConclusionHow it
works
Benefits

6. Drive brand awareness.
YouTube Promoted Videos
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Where can users discover
my videos?
Users can discover videos by searching:
• On your homepage
• By entering keywords
• By clicking on related videos
• On the Content Display Network
?
???
Why? ConclusionHow it
works
Benefits

7. Drive brand awareness.
YouTube Promoted Videos
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info@gethunter.com | 516-505-0444
On your homepage.
Adding video to your website can really
benefit your business as:
• Relevant videos appeal to customers
and will keep them on your site longer
• It allows you to demonstrate your
products to customers in a way that
text simply can't
• It's On-Demand, so customers can
view it any time they want just by
visiting your website
Why? ConclusionHow it
works
Benefits

8. Drive brand awareness.
YouTube Promoted Videos
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By entering keywords.
• When a user searches on YouTube,
keyword-triggered videos will be shown
to them with a high page position
• By showing video suggestions based on
their keywords, your ad is being seen by
people who are already interested in
what you have to offer
• YouTube is the second largest search
engine in the world
Why? ConclusionHow it
works
Benefits

9. Drive brand awareness.
YouTube Promoted Videos
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By clicking on related videos.
• When a user views your video on
YouTube, a link to other videos you
have uploaded will be shown to the right
of this video
• This makes it much easier for people to
find your videos and learn more about
your business
Why? ConclusionHow it
works
Benefits

10. Drive brand awareness.
YouTube Promoted Videos
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On the Content Network.
• Your video can also be shown on some of
Google's thousands of partner websites on
the Google Display Network
• Your ads can be shown to people who
have visited your website in the past, but
who didn't complete a desired action
• This is an important tool for advertising,
which can radically improve return on
investment for your marketing campaigns
Why? ConclusionHow it
works
Benefits

11. Drive brand awareness.
YouTube Promoted Videos
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
What happens after a user
views my video?
Make it easy for a user to interact and measure that interaction
• Let the user engage further with what they see
• Use overlays to drive the user to your website
• Employ user insight analysis to track and optimize
• Paid views drive organic views over time
Why? ConclusionHow it
works
Benefits

12. Drive brand awareness.
YouTube Promoted Videos
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
Conclusion.
•
• Easy and cost-effective
• Creates a buzz
• Educates about your brand
• Drives engagement
• Increases your conversions
Why? How it
works
ConclusionBenefits

13. Drive brand awareness.
YouTube Promoted Videos
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
Thank you.
If you have any queries or would
like help setting up YouTube
Promote Videos please contact:
ERIC LITUCHY
INFO@GETHUNTER.COM
516-505-0444
Hunter Digital is a NY digital marketing and online
optimization agency that is recognized as an pioneer of
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