Customisation and Localisation | Fiachra O Marcaigh
Customisation and localisation forinternational marketsFiachra Ó Marcaigh, Director, AMASEnterprise Ireland event19 July 2012www.amas.ie www.amas.ie
Agenda• Introduction• Online trends • Why the internet matters • How buyers use the internet• New markets • 12 steps to going global • Examples – what to do, what to avoid• The takeawayswww.amas.ie
About AMASSpecialists in internetstrategiesSupported 30+ businesses to• Enter international markets• Raise awareness• Grow salesLeading provider underEnterprise Ireland InternetMarketing Unit scheme www.amas.ie
Web 2.0 - digital portfolio Content sharing User-generatedYour website(s) Blogs content Multiple channels to build brands, transact Email newslettersSocial networks business and manage reputationsTablet Syndication Mobile and Search engine profile Extranetwww.amas.ie
Have a content strategy Content marketing• Local content and messaging first• Standardised (all markets vs. variable Case studies by market) “Unconferences”• Adequate resources and tools• Synchronise updates Academic contributions PR Webinars “Meetups” White paperswww.amas.ie
12. Measure, measure, measure “Mathematics is as important as creativity when building brands online”Patrick Kennedy,CEO, Paddy Power “The sexiest jobs at Google will centre around mining data” John Herlihy, www.amas.ie European Director, Google
The takeaways• Plan How does internet support your business strategy?• Localise and customise How best to match local market requirements?• Manage How to deliver a complex (or simple) internet presence?• Learn How to build your knowledge, skills and stay on top of internet trends?Enterprise Ireland’s Internet Marketing Unit is agood place to startwww.amas.ie
For queries, please contact: • firstname.lastname@example.org • (01) 661 0499 Fiachra Ó Marcaighwww.amas.ie
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