Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Enrique Garcia L executive resume 2015 LINKEDIN
1. EEnnrriiqquuee GGaarrccííaa LLoozzaaddaa
Tel. (305)647-5093 * E-mail: enrique@creece.net
Executive Profile
Honest, passionate, visionary, entrepreneurial and innovative leader with an inspirational attitude, outstanding presentation and
cross cultural management skills. Resourceful and multi task oriented with communication skills for create strategic alliance
and superior performance through developing skilled and compromised professionals.
Skill Highlights
* Business Planning * Public Relations
* Strategic Planning * Marketing
*Business administration * Sales
* Start -Ups * Leadership/Comunications skills
Core Accomplishments
Representation marks project-2014
Creece Inc. Create a new business model to represent Mexican marks at Puerto Rico and Puerto Rican marks at Mexico.
As a result, two representations contracts were negotiated and signed: Ron Caray from Puerto Rico and Tequila Casa Jurado
from Mexico. Main chain stores as Sams are interested on tequila Gran Coronel. Ron Caray was successfully presented on
november 2014 at LAFS (Latin American FOOD Show) at Cancun.
Media Project-2014
Consul News. Develop magazine project for Mexican Consulate at San Juan Puerto Rico. Magazine is under approval for
Mexican Exterior Relations Department.
Event Project-2014
SAGARPA (Secretaria de Agricultura, Ganadería, Desarrollo Rural, Pesca y Alimentación) National SNIDRUS meeting
Creece was requested to organize this National meeting at Mexico City. The event was successfully organized and exceed
expectations.
Event Proyect-2011
“Impacto de la PYMES en la Economía, caso México” Promote and organice presentation about support and development
for PYMES at Mexico by General Cónsul Marco Antonio Huerta Sanchez. First time a Mexican Consul was presented at
Universidad del Turabo of Caguas.
Start-Up-2009-2014
Revista Creece Developer and founder of an entrepreneurial magazine that inspired hundreds of entrepreneurs in Puerto Rico..
Was distributed by DIS from Grupo Ferrer Rangel over more than 500 points of sale as Walgreens and Walmart.
Project developer-2011-2013
Gira Emprendedores CREECE . Develop and direct an inspirational and educative tour to motivate and promote
entrepreneurial spirit. Participation of Public Schools, Universities, Instituto de Banca, Banco de Desarrollo, Doral Bank,
Cooperativas and top companies as Claro and Total Petroleum.Gira Emprendedores, was presented on 36 municipalities in
Puerto Rico.
2. Mexican Commercial Mission-2012
SAGARPA Washington office (Secretaria de Agricultura, Ganadería, Desarrollo Rural, Pesca y Alimentación) Working
hand by hand with Mexican Consulate, organized a breakfast meeting for coaching to mexican companies participating at
expo-alimentos at San Juan Convention Center.
Marketing and educational Proyect-2006-2008
Scholastic-Grolier. Research, create, launch and developer educational campaign “Mis padres no me leen” Trough a new
format survey, to educate fathers about importance of reading to sons. As result percentage of sales visit to homes increased on
300% and sales grew up on 100% .
Create, design, develop and mentoring of sales exhibitions at Walmart, K mart, events and companies. During first year, sales
exceed expectations for 4 millions dollars.
Career Experience
Managing Partner - CREECE Inc. Magazine (Puerto Rico) – 2009 / Present
• Responsible for the overall growth, retention, customer satisfaction, and strategic planning of PuertoRico operations.
• Create innovative approaches todevelop sales opportunities.
• Public relations and marketing strategies for Gira Emprendedores Creece.
• Developer ofthe Mexican Consulate magazine “ConsulNEWS”
• Representative for Mexican and Puertorrican food and beverage marks.
Public Relations, Sales and Marketing Advisor – MGI Pagan Ortiz &Co – 2009 / 2011
In charge ofdevelop public relations, marketingand sales strategies for corporative accounts.
Develop and maintainnetwork of contacts in the communityand marketing industry.
Handle important top 50 clients such as Burger King.
Sales and Marketing Advisor. - Scholastic Grolier Inc. – 2002 / 2008
Identified new markets to recommend products for those opportunities
Develop marketing strategies for exhibitions at Wal mart, K mart, Shopping malls and companies
Developer for marketing and sales campaign “Mis padres no me leen” for schools
Sales Manager - Circulación Mundial (México, Venezuela and Puerto Rico) - 1991 / 2001
Recruit and train sales force at Mexico, Puerto Rico and Venezuela
Operation and marketing manager - Jokko LTD (Mexico and L.A. California) -1989 / 1991
Partner and exclusive representing in Mexico for JOKKO jeans LTD. Based in L.A. California
Education and Associations
ITAM Instituto Tecnológico Autónomo de México, Accounting and Business Administration 1992
Board of Advisors for AIESEC Local committee of Universidad de Sagrado Corazon.
SIFE (Students in free Enterprises) National jury at national competition at Puerto Rico
Participant ant business meetings at Cancun, USA and Spain
Member of Mexican talent net for Mexican National Institute for Mexicans Living Out borders
Member of the board and marketing advisor for Alliance Française of Puerto Rico