1. How effective is the combination of
your main product and ancillary
texts?

2. Logo and repetition
I used a logo in order to create a
corporate identity for my artist
and also to brand my website and
digipak. From my audience
feedback I found that the use of
the logo was used well to brand
my ancillary products, the logo
also links the music video because
throughout I used water shots and
this is connoted within the logo of
the lily.
The repetition of the artist’s name
on the website and digipak helped
reinforce her identity and the use
of the logo also helped with that.

3. Colour scheme
I mainly used a analogous colour scheme of blue throughout my
website, digipak and music video. I used it to connote water and
to have a calming feeling for the audience which is similar to the
artist’s music. I feel that this helped the combination of all three
to be successful as it creates a corporate identity.

4. Photographs
The style of photographs I used are
similar across my website and digipak.
One example of where the
combination of music video and
website work well is the gallery
images which include photographs
taken on the day of filming.
I also included on my website the
music video and the digipak front
cover as the point of the website is to
promote these types of media to the
target audience.

5. Font
I mainly used a handwriting style font as
this is a convention of indie-pop music. I
used it on my digipak, website and music
video. There were a few continuity errors
for the font as the software I was using
wouldn’t allow me to use the font I
wanted so I had to make do with a similar
font.
In my audience feedback I found that the
colour of the font on the digipak back
cover reminds them of the music video
meaning it is effective in the combination
of products. Moreover, the font I used on
my digipak as writing in the sand is also a
link to the beginning of the music video.

6. Overall I feel that my combination of main
product and ancillary texts are effective as there
is a corporate image within the products as a
whole.