1. Taylor Swift – We are never ever
getting back together
Analysis of representation

2. The song we are never ever getting back together by Taylor Swift starts and ends
with Swift sat on her window sill lip syncing to the camera, the difference is her
costume which represents her mood and how circumstances have changed. At
the start she is in her pyjamas moping around over a boy which is a stereotypically
feminine thing to do, in the background we can also see that her it is feminine
with the small touches such as the blue knitted bird in the tree outside or the
lamps and cushions in the room. However the predominant colour is blue which is
seen to be a masculine colour which could be seen to represent her as being
feminine yet with a masculine edge to her.

3. Swift has her hair tied up and is wearing bright red lipstick, when she puts on her
glasses she has a very sophisticated look, this makes her look like she is in power
when her partner appears who is wearing casual clothes, this makes him seem as
if he hasn’t been ‘moping’ around, neither does he show any emotion
throughout.

4. The mid-shot of the male looking through the window by the door at Swift makes
him look powerless in that tiny slim gap compared to the door that Swift has just
pushed him through.

5. In the wide shot of Swift and the man they are both at opposite ends of the table,
they are distanced from each other which could tell us a lot about their
relationship. The man is wearing headphones and arguably is ignoring Swift, if this
is so he could be said to be very rude and not understanding of the situation.
Swift is again looking sophisticated in a red and white polka dot top, red lipstick
and short skirt giving her a feminine touch. However the man is wearing casual
clothes again showing he doesn’t make the same effort as Swift – clothing or
otherwise.

6. It then does to a split screen of Swift on the phone to the man in the club. We can
see that the man has another lady all over him and arguably cheating on Swift
with this woman. The dark lighting of the club represents him as being a dark
character and also dark secrets being hidden

7. It then switches to Swift and the man being in the make shift car made out of
cardboard, the situation would of seemed a lot different if it was in a real car. The
make shift car shows the childishness of the situation as children are typically the
ones to build a make shift car. As the make shift goes past the people dresses as
animals are in the back playing instruments but evidently not properly again
emphasizing the fact that they are all young.

8. It now jumps to Swift and her partner walking on a sunny day under a pink heart
shaped banner that says ‘happy days’ letting the audience know that this is now a
happy time she remembers, the man gives Swift his scarf which is a typical
boyfriend thing to do reinforcing the fact they are together and happy at that
precise moment. However soon after pathetic fallacy happens where there is a
change in the mood and weather, the weather turns snowy and icy as Swifts
mood changes to an ‘icy’ mood as she storms off

9. Swift storms off onto a bed with a teddy next to her as a symbol of her youth. She
is on the phone to someone unknown, this is also something a youth would
typically do after a argument with a boyfriend, they would ring their best friend.

10. It then goes back to her house, as it does every time she splits up with him, where
there is a party going on celebrating her freedom and her youth; their youth is
also shown as most of the people are dressed in animal costumes, representing
the situation at the party as just being fun.

11. • At the party Swift is in a change of clothes, she is wearing a girly dress with
bright red lipstick looking happy with her friends partying. There is then a
knock at the door which Swift answers, however she looks at the male then
the camera then shuts the door without saying a word to the man, this shows
she is in ultimate control as she has finally decided she is ‘never ever getting
back together’ with him.

12. She then walks back through the now empty house back to the window sill and
sits just like she did before but this time in a dress and looking a lot happier.

13. To conclude…
Overall this video represents women as being strong and able to be
independent and make decisions for themselves, the man is shown to
be a stereotypical unemotional, unable to understand male that a lot
of Swifts following of mainly teenage girls will be able to relate to this
as a lot will have gone through the heartbreak of their first love. Also
noted is that there is never any close ups of the man however there is
a lot of close ups of Swift making us as the audience feel closer to her
so we can sympathize with her as a character.