Embark Energy Presentation

© Copyright 2013 Embark Energy LLC 1
investing in renewable energy entrepreneurs
6/25/2013

Our Mission
Mission: Empower thousands of clean energy entrepreneurs to
sell and service clean energy products around the world

Translating into:
$250 million annual financing opportunity;
$1 Billion of clean energy product sales;
1.5 million tons of CO2 offset per year.
The Challenge:
2+ Billion people lack access
to electricity, modern cooking
and lighting services today
The Opportunity:
Creation of +1,000
new renewable
energy enterprises per
year.
The Market Opportunity

Business acumen via
education and coaching1
Access to finance
through affordable
financing mechanisms
2
Access to reliable and
high quality products &
technologies3
The Embark Solution: “Clean Energy Through Enterprise”
Small businesses CAN deliver modern energy services in a sustainable
and profitable way IF we improve:
Success Story: Suraj Wahab of Toyola Energy
6/25/2013

Embark Learning Center
Access to business education and coaching for
entrepreneurs – on-line and 1-on-1.
1
Embark Finance Network
Access to finance in the form of seed funding / investment
capital for entrepreneurs and clean energy investment
opportunities for investors
2
Embark Products Marketplace
Access to reliable and high quality, vetted products &
technologies
3
6/25/2013
The Embark Model: A Three-Pronged Model to Remove
Energy Access Barriers

Journey of an Embark Entrepreneur
• Technology
• Business Planning
• Market Research
• Money Management
• Sales & Marketing
• Business Planning
• Financial Modeling
• Preparation of
Fundraising Materials
• Access to Product
Suppliers
• Access to Working
Capital
• Business Incubation
Business
Growth
6/25/2013
2-4
Months Online training modules
One-on-one Coaching
Fund Raising
& Seed Funding
Business Launch
& Incubation Phase
• Investor Pitch
• Seed Funding
• Business Early
Incubation
• Cash Buy-Back to
Seed Capital Facility
• Access to Growth
Equity Investors
• Growing Relationship
with Product Suppliers
3-5
Months
4-8
Months
18
Months
>18
Months

Embark Value Proposition
TO:
Entrepreneurs
• The opportunity to build a million dollar per year
business at a cost of USD $25,500 over 3-4
years.
Energy Lenders
and Investors
• A pipeline of hundreds of prepared deals, each
needing approximately USD $250,000 in capital,
poised for growth and follow-on investments.
Philanthropists
• The prospect of enabling clean access for a cost
of USD $1 per person.
Clean Energy
Suppliers
• A vast marketing and sales opportunity, at full
scale equaling more than a billion dollars per
year.
Relentless
Customer
Focus:
Embark
allocated 30% of
its founding
shares to its
sole client - the
Embark Energy
Entrepreneur.
Success of
Embark depends
uniquely on
success of its
entrepreneurs.
6/25/2013

Impact Targets and Metrics
Ramp up: 2013-2016
Steady-State:
annually from 2016 onwards
1,000
SMEs
created
25 Million
People
Served
1.5 Million
Tons of CO2
avoided
6/25/2013
Triple Bottom Line Targets 2013-2015
Business Plans financed 360
Number of products sold by
enterprises
5,000
Number of people served
(assuming 5 ppl per
household)
9,000,000
CO2 offsets by portfolio
(assuming .3 tons/system)
540,000
Kerosene displaced, liters 64,800,000

Education Revenues
Tuition = $500 per entrepreneur (one-time fee)
Finance Revenues
2% closing fee on $250,000 of debt financing per enterprise, staggered
over 3 years
Product Supply Revenues
1% fee on $2mm in connected product supplies over the first 3 years
© Copyright 2013 Embark Energy LLC
Self-Sustaining Business Model
+
x 1,000 Graduates per year
= $25 Million+ Expected Annual Revenue
= $25,500 per graduating company
6/25/2013
+

6/25/2013
Strength Embark Acumen Agora Endeavor BID Network E+Co
Energy-Entrepreneurship
Exclusive Focus
✔ ✗ ✗ ✗ ✗ ✔
Online learning platform ✔ ✗ ✗ ✗ ✔ ✗
Mentors/Coaching team ✔ ✔ ✔ ✔ ✔ ✔
Direct investment in
entrepreneurs
✔ ✔ ✔ ✗ ✗ ✔
Financial matchmaking ✔ ✔ ✔ ✔ ✔ ✔
Vetted product supplier
network
✔ ✗ ✗ ✗ ✗ ✗
Embark Competitive Landscape

Phil LaRocco
20 years of experience
in energy through
enterprise.
The father of energy
through enterprise
business model and its
global thought leader
today.
Founder of E+Co in
1994 and its CEO until
2009.
Ellen Morris
in end-user finance.
Director of Energy and
Environment Program
at Columbia
University’s School of
International and Public
Affairs a
Recognized expert on
end-user finance for
energy.
Founder of Sustainable
Energy Solutions LLC
Gina Rodolico
in impact
measurement.
Pioneer in impact
monitoring and
evaluation frameworks.
COO and Director of
Innovations at E+Co.
Jennye Greene
in technology design.
Specialist on energy
enterprise development
through training and
blended learning using
web-based platforms
and social media.
Innovations Specialist
at E+Co
6/25/2013
Embark Leadership Team

Embark Partners
• THE DOEN FOUNDATION promotes people and organizations that take the lead in
the field of sustainable, cultural and social innovation. DOEN supports more than 200
initiatives by means of subsidies, participations, loans and guarantees. These
initiatives are characterized by their enterprising approach: people, organizations and
enterprises that dare to take risks, that are creative and innovatory and thus
effectively contribute to a better and cleaner world.
• KAKUTE is a Tanzania-based organization that focuses on promotion and marketing
of renewable energy produced locally and abroad, development of micro, small and
medium enterprises (MSMEs).
• TRADE WITHOUT BORDERS aims at extending sustainable, inclusive and market-
based supply chains for daily livelihood product needs, initially in the Clean Energy
sector, to developing regions of the world.
• ZARA SOLAR, the leading solar business in Northern Tanzania, provides people
with high quality yet affordable solar PV systems.
• COLUMBIA UNIVERSITY, based in New York City, creates academic relationships
with many countries and regions and expects all areas of the university to advance
knowledge and learning at the highest level and to convey the products of its efforts
to the world
6/25/2013

Thank You!
Visit our website: www.embarkenergy.com
Contact us: info@embarkenergy.com
6/25/2013

Embark Energy Presentation

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