2. The Approach, Simplified
• How do organisations create, maintain and
improve harmonious relationships with their
communities and environments?
3. Contents
• The Role of a Business in Society
• The Aim of a Business
• Define Corporate Social Responsibility
• What approaches do businesses take?
• Society – Behaving Ethically
• People
• Government / Other Bodies
• Environment
• Businesses displaying Corporate Social Behavior
4. Roles of a Business in Society
• The aim of a Business
• Core aim of any given business
• Initiatives: Philanthropy, Charity, Going Green
• Importance: being able to successfully manage
CSR and engage with the society and
environment in many different ways.
(Cormack, 2013).
5. Corporate Social Responsibility
• “Corporate Social Responsibility is the continuing
commitment by business to behave ethically and
contribute to economic development while
improving the quality of life of the workforce and
their families as well as of the local community
and society at large.”
• (Baker, 2008)
7. Society – Benefiting People
• Supplying goods/services that customers cannot
/ do not want to produce themselves
• Creation of Jobs – Economic development
• Investment in technology & skills of employees
• (Thorpe, 2013)
8. Society – Government / Other
Bodies
• Human Rights Principle
• Labour Standards
• Factory / Office land allocation
• CO2 Emission regulations
• Fighting Corruption
• (Porter, 2006)
9. Real Examples –Bad vs. Good
• Volkswagen
• Emissions Scandal
• Software could detect when they were being tested, changing the
performance accordingly to improve results
• CEO resigned, Recalled 8.5 million cars, Stocks fell by 30%
(Hotten, 2015).
• The Co-operative Bank UK
• Announced itself as an ethical bank
• Deposits will never be lent onwards to firms that manufacture arms or
pollute the environment.
• Apple
• Going 100% Solar in Singapore
• $45million Solar Plant (Climate Action Programme, 2015).
10. Conclusions Drawn
• Companies aren't required, however those who choose to be
see outstanding results
• Shows true commitment
• Benefits Public Relations – Sales boosts
• Bonds between organisations and their customers/society are
crucial to their success.
11. References
• Baker, (2008). Corporate Social Responsibility . [online] Available at:
http://www.mallenbaker.net/csr/against.php [Accessed 11 Nov.
2015].
• Campbell, B. (2015). How Business and Society are Related. [online] Business
Insider. Available at: http://businessinsider.com/business/how-business-
and-society-are-related# [Accessed 9 Nov. 2015].
• Climate Action Programme, (2015). Apple to use 100% solar power in
Singapore. [online] Available at: http://
www.climateactionprogramme.org/news/
apple_to_use_100_solar_power_in_singapore [Accessed 11 Nov. 2015].
• Cormack, M. (2011). The Role of Business in a Society - An Agenda for
Action. [online] The Conference Board. Available at: http://
www.ecrc.org.eg/backend/uploads/resources/
Articles_report_12_CGI%20Role%20of%20Business%20in%20Society
%20Report%20FINAL%20(6-6).pdf [Accessed 9 Nov. 2015].
• Hotten, R. (2015). Volkswagen: The scandal explained - BBC News. [online]
BBC News. Available at: http://www.bbc.co.uk/news/ business-
34324772 [Accessed 11 Nov. 2015].
12. References Continued
• Porter, M. (2006). The Link between Competitive Advantage and Corporate
Social Responsibility. [online] Harvard Business Review. Available
at: http://f2.washington.edu/fm/sites/default/files/Porter
%20Business%20Case%20for%20CSR.pdf [Accessed 8 Nov. 2015].
• Thorpe, D. (2013). Why CSR? The Benefits Of Corporate Social Responsibility.
[online] Forbes.com. Available at: http://www.forbes.com/sites/
devinthorpe/2013/05/18/why-csr-the-benefits-of-corporate-social-
responsibility-will-move-you-to-act/ [Accessed 8 Nov. 2015].
