Presentation delivered in February 2009 to Professor Deb Streeter's entrepreneurship class at Cornell University.

1. Marketing in a 2.0 World [email_address]

2. What the Hell is Marketing?

3. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

5. Media: 1950-2000

6. MEDIA TODAY

8. Source: Internet Advertising Bureau, 2004 Source: Darwin Day Conference, by Google Marketing has changed more….. http://www.slideshare.net/wah17/social-media-35304

11. Product proliferation and availability means more choice for the buyer…….. Source: Strike up the Brands. McKinsey & Company, December 2003 Source: Darwin Day Conference, Google 1. Product Proliferation http://www.slideshare.net/wah17/social-media-35304

12. TV-Industrial Complex Purple Cow, Seth Godin Sell More Products Get More Distribution Buy Ads Make More Profit

14. So, Now What?

16. http://www.web-strategist.com/blog/2008/11/17/motrin-mothers-groundswell-by-the-numbers/

18. http://www.web-strategist.com/blog/2008/11/17/motrin-mothers-groundswell-by-the-numbers/

19. http://www.marketingwithmeaning.com/tag/burger-king/

22. Youth Takeover

23. READ, READ, READ.