Lean Startup methodologies have a reputation for being associated with technology projects, but their application goes far beyond software development. In this session, we’ll demonstrate how you can learn faster and save your company millions of dollars, all without writing a single line of code. No prior experience with Lean Startup is required. This presentation was delivered at Lean + Agile DC 2017

1. Start
Learning
Efficiently
Now

3. AGENDA
Why - No one cares about your solution
What - Defining efficient learning
How - Techniques to learn without building
Q&A

7. 1. Market Risk
2. Tech Risk
3. Ego Risk

11. Get more
at bats.

15. Document & Test Hypotheses

16. MVP
Highest return on investment
versus risk

17. Interviews
Write a script
Get directional feedback
Repeat until you stop learning new things

19. Landing Page
It looks real
You quickly discover it’s not yet built
Hopefully you give us your contact info

20. Stub Test
It looks real
You quickly discover it’s not yet built
Hopefully you give us your contact info

22. Wizard of Oz
It looks real
Behind the scenes it’s manual
But we don’t tell you that

24. Concierge
It looks real
Behind the scenes it’s manual
And we let you know it’s manual

26. Piecemeal
It looks real
We use existing tools
We may or may not let you know that

32. Concluding
Thoughts

33. You can learn without writing code

34. Fast & Iterative > Betting the farm

35. A “Failed” Experiment != Failure

36. Short Term Goal = Learn
Long Term Goal = Build

37. Questions?

38. Thanks to the following Flickr Users
for their images licensed under
Creative Commons
• Chemisti
• W3y
• Fung.leo
• Minkj
• Rachel Hamrick
• Kevin H.
• Adrianflower
• Moriza
• Nathan Huth
• Hash Milhan
• Tudedude
• Cabbit
• Ksayer1
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