For years, communicators have struggled to understand what metrics they should use to define the success of their programs. That struggle has now made its way into social media. Chuck Hemann will cover:
How as social programs achieve higher levels of sophistication, measurement will become even more critical in order to understand what has or hasn’t worked and how program tactics can be altered.
How to come up with the right metrics to measure success.
How to build an index to measure your communications programs more holistically.