Social Media Use in Southeast Asia

1. SEA SOCIAL
STATS
MOST POPULAR
PLATFORMS AND
TOTAL USERS5 2010
2015
VIETNAM
3.2M
4.8M
3.3M
3.5M
4.6M
2.9M
20M
4.8M
7.6M
11.5M
9.7M
THAILAND
4.3M
7.1M
0.6M
0.7M
3.7M
2.6M
18.2M
9M
11.7M 11.9M1.3M
12.8M
7.2M
2.7M
0.95M
18.9M
15.5M
15.8M
MALAYSIA
1.4M
SINGAPORE
2.5M
0.44M
0.6M
0.14M
3.8M
2M 2.7M
2.4M
1.3M
1.2M
PHILIPPINES
4.3M
0.6M
0.7M
0.6M
5.4M
0.7M 0.9M
3.7M
2.6M
61.1M16.1M
INDONESIA
32.3M
60.4M
28.4M
23.3M(2014)
69.8M
15-19
18-24
PHILIPPINES
AVERAGE AGE
OF SOCIAL
MEDIA USERS
OF VIDEO
-BASED
CONTENT
%
47
15-24
15-19
51
0.6%
0.52%
ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
SINGAPORE
AVERAGE AGE OF
SOCIAL MEDIA USERS
OF VIDEO
-BASED
CONTENT 55
45
16-24 18-24
ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
0.26%
0.55%
%
THAILAND
AVERAGE AGE
OF SOCIAL
MEDIA USERS
OF VIDEO
-BASED
CONTENT%
13
15-24
18-24
39
0.68%
1.17%ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
INDONESIA
AVERAGE AGE OF
SOCIAL MEDIA USERS
15-19 18-24
ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
IN 2015
0.29%
OF VIDEO
-BASED
CONTENT17%
MALAYSIA
AVERAGE AGE OF
SOCIAL MEDIA USERS
ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
IN 2015
0.4%
15-24
18-24
VIETNAM
AVERAGE AGE OF
SOCIAL MEDIA USERS
ENGAGEMENT
LEVELS OF BRAND
BASED CONTENT
IN 2015
25.3%
5.5M
Statista: http://bit.ly/1B1m2s9 Wearesocial: http://bit.ly/1xcuTzA comScore: http://bit.ly/1L0KjS8 socialbakers: http://bit.ly/1IulKcX GenK.vn: http://bit.ly/1F7uwJc