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USAGE
TR ENDS
TRENDS

A Day in th e Lif e of th e Mod e rn Sma rtph one Use r
the Life
the
rtphon e

PEAK TIMES FOR CONTENT ON MOBILE
FINANCE

WEATHER

SHOPPING

8AM

8AM

9AM OR 8PM

NEWS & BLOGS

SOCIAL

VIDEOS

8AM, 12PM, & 5pm

7-10PM

8AM, 12 PM,
5pm, & 8PM

DATING

ADULT

FITNESS

10PM

12AM

6PM

FUN FACTS

48%

say it is acceptable
to use your mobile
device while on
the toilet

35%

18%

use their mobile
device during a
date

sleep with their
mobile device

9%
check their mobile
phones during a meal
at least once a day

70%

check their mobile
device during an
interview

HOW MOBILE SUBSCRIBERS USE DATA
4 in 10 use

SOCIAL NETWORKING
1 in 10 play

NETWORK CONNECTED
GAMES
2 IN 10 WATCH

MOBILE VIDEO
2 IN 10 USE THE

APP STORE
2 IN 10 LISTEN TO

INTERNET RADIO
5 IN 10

SMARTPHONE
SUBSCRIBERS ARE
SERVED ADS

SOCIAL MEDIA IS BECOMING MORE VISUAL

63%

32%

of social
media is
made up of
images

of social
media is
made up of
videos
(Twitter, Vine, and Instagram
Video apps)

MOBILE ADS USE DATA
TODAY:

59%

2%

MOBILE ADS
ARE SERVED
TO 50% OF
SMARTPHONE
SUBSCRIBERS

50%

of a smartphone
subscriber’s daily
mobile data volume is
generated by ads
1 in 20 are served
video ads

of consumers believe
that ads do not count
AGAINST their quota

even though the ads do,
in fact, count against
their quota

MOBILE HEALTH APPS ARE GROWING IN POPULARITY
HALF OF THE TOP TEN
HEALTH APPS ARE
FITNESS APPS

* Fitness tracking apps require
higher data volume when in use
because they are constantly
updating the user’s status

1 IN 10 PLAY NETWORK-CONNECTED GAMES
*This accounts for 1.5% of a
user’s mobile data usage
*In 2013 no mobile games
required video to be sent
over the mobile network
*Newer games have embedded
video and use more data

SMARTPHONE MEDIA PLAYER USES THE MOST DATA

49%

19%

7%

4%

of mobile
network
data is
driven by
media players

50%

20%
SPEED IS INCREASING ON THE MOBILE WEB
IN 2014...

IN 2013...

50%

50%

of web pages
loaded in 8
seconds
or less

of web pages
loaded in 5
seconds
or less

3 seconds faster THAN IN 2013

8

5

BUT SMARTPHONE USERS STILL AREN’T SATISFIED

57%

blame the mobile operator
when a video stalls

HOW LONG DOES IT TAKE FOR A USER TO ABANDON A MOBILE WEBSITE?
5 sec.

10 sec.

to load

33%

20 sec.

to load

to load

33%
54%
68%

Source:
Citrix Mobile Analytics Report January 2014.
For more info:
www.citrix.com/products/bytemobile/

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  • 1. USAGE TR ENDS TRENDS A Day in th e Lif e of th e Mod e rn Sma rtph one Use r the Life the rtphon e PEAK TIMES FOR CONTENT ON MOBILE FINANCE WEATHER SHOPPING 8AM 8AM 9AM OR 8PM NEWS & BLOGS SOCIAL VIDEOS 8AM, 12PM, & 5pm 7-10PM 8AM, 12 PM, 5pm, & 8PM DATING ADULT FITNESS 10PM 12AM 6PM FUN FACTS 48% say it is acceptable to use your mobile device while on the toilet 35% 18% use their mobile device during a date sleep with their mobile device 9% check their mobile phones during a meal at least once a day 70% check their mobile device during an interview HOW MOBILE SUBSCRIBERS USE DATA 4 in 10 use SOCIAL NETWORKING 1 in 10 play NETWORK CONNECTED GAMES 2 IN 10 WATCH MOBILE VIDEO 2 IN 10 USE THE APP STORE 2 IN 10 LISTEN TO INTERNET RADIO 5 IN 10 SMARTPHONE SUBSCRIBERS ARE SERVED ADS SOCIAL MEDIA IS BECOMING MORE VISUAL 63% 32% of social media is made up of images of social media is made up of videos (Twitter, Vine, and Instagram Video apps) MOBILE ADS USE DATA TODAY: 59% 2% MOBILE ADS ARE SERVED TO 50% OF SMARTPHONE SUBSCRIBERS 50% of a smartphone subscriber’s daily mobile data volume is generated by ads 1 in 20 are served video ads of consumers believe that ads do not count AGAINST their quota even though the ads do, in fact, count against their quota MOBILE HEALTH APPS ARE GROWING IN POPULARITY HALF OF THE TOP TEN HEALTH APPS ARE FITNESS APPS * Fitness tracking apps require higher data volume when in use because they are constantly updating the user’s status 1 IN 10 PLAY NETWORK-CONNECTED GAMES *This accounts for 1.5% of a user’s mobile data usage *In 2013 no mobile games required video to be sent over the mobile network *Newer games have embedded video and use more data SMARTPHONE MEDIA PLAYER USES THE MOST DATA 49% 19% 7% 4% of mobile network data is driven by media players 50% 20% SPEED IS INCREASING ON THE MOBILE WEB IN 2014... IN 2013... 50% 50% of web pages loaded in 8 seconds or less of web pages loaded in 5 seconds or less 3 seconds faster THAN IN 2013 8 5 BUT SMARTPHONE USERS STILL AREN’T SATISFIED 57% blame the mobile operator when a video stalls HOW LONG DOES IT TAKE FOR A USER TO ABANDON A MOBILE WEBSITE? 5 sec. 10 sec. to load 33% 20 sec. to load to load 33% 54% 68% Source: Citrix Mobile Analytics Report January 2014. For more info: www.citrix.com/products/bytemobile/