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1. Is It Really Impossible to Do without a Professional Ecover Expert?
Are you getting ready to launch your ebook? You are done with putting the theme together and
the last thing needed to complete is ecover designing. A book cover is just like product
packaging and must be created chic and stylish to appeal to your target audience. Even if you
have quality material within, presentation is important to create the first impression. Yes, you
can do it on your own without an ecover expert provided you have some experience with graphic
designing. But then, expert’s touch always spins a magic which you need to make your ecover
perfectly presentable.
In this age of consumerism, look is the foremost thing that counts first. If it is engaging, the
customers will feel an automatic urge to make a purchase. Your ebook is also a commodity and
should have an excellent packaging to please the sense of your target customer block. Apart from
good command over graphic designing, you must have excellent creative bent of mind to
conceive crisper ideas that go well with your ebook theme. Most of the time, a writer is not
proficient at all those aspects of ebook marketing. If you try your hands on what you have little
or no expertise at, it will be loss of time, resources and most importantly, lack in professional
touch.
An ecover expert certainly makes your job easier. Yes, hiring an expert will be an add-on for
your expenses but then quality is remembered long even when high expense is forgotten. For
your ecover, it is crucial to set a high standard and do it in the right way so that the design not

2. only steals the show but also withstands the test of time. There are options to get your ecover
designed at low price but it is never wise to do so at the expense of quality. Even if it adds to
your budget, you should always rely on an expert graphic designer to inject quality in design and
bring it to life. An expert has an eye for every detail and pays attention to cohesiveness of
packaging.
A professionally designed ebook cover is always fascinating in look and perfectly captures the
essence of the content inside. A generic cover looks cheap and chip away at your book’s real
value. Lack of visual appeal hampers sale of book and a cheap ebook design can cause you more
harm than doing good at the end. If you want to make money from sale of your book, hiring an
ecover expert is not an option but a compulsion.
Cheap Minisite Design – Why It Makes Sense to Hire an Expert Designer
You can always trust a graphic designer of high water to create a stand-out design for your
minisite. He perfectly assesses what you want, knows which design type grabs maximum
eyeballs and has a good hang about SEO punch into your minisite design. All these consume a
lot of time and require much of effort on his part. So there is nothing wrong in his demanding
high price. However, it gets really difficult to find out a designer who offers quality work but
that excellence comes easy on wallet.
Some minisites work like a magic, converting the visitors into dedicated buyers almost in no
time whereas others fail to stamp any positive impression on the e-crews. Have you ever
wondered what makes such a difference? It can be put down to design layout. Some are stand-
out while others are look-alike or don’t score high on creativity. You should remember that
Google has taken a very tough stance against the design and content copycats. So, don’t go that
easy way, you will never be a success to cut a mark. Summon original ideas and weave them
together to construct your minisite, good result won’t elude you.
A minisite, like any regular website, wraps in several elements to be born in the virtual world,
including graphics, content, taglines, header, text styling, animated banner etc. Divide your
attention among them in such a way that every aspect of your minisite design receives equal
share. When it comes to success of a minisite, importance of quality can’t be stressed enough.
It’s what that makes your website stand tall among other siblings and puts you ahead in the race.
And that can only be ensured only if an expert designer agrees lending a hand.
For the small and medium sized businesses, it poses a challenge to get a designer who is highly
proficient and experienced yet offers affordable service. Don’t prioritize only a single factor;
rather consider multiple aspects while being on lookout for a good designer. Ask him if he can
produce a few samples of his previous work. Any good professional will love to do that. Do you
see a good amount of variety in his work? If yes, it is great because unique design and
customized service are high on demand these days. Has he been working in this line for many
years or has just started? Most of the time, experience is a reliable index to excellence.

3. When you are convinced of his knowledge, skill and quality, strike a conversation with him. Try
to negotiate his charge down to a comfortable point. If he agrees, it’s good but if he doesn’t, it’s
not bad either because he will provide a value-added service, there’s no doubt about that.
Minisite Design - How to Ensure that Your Visitors Will Keep Coming back
The number of visitors is not an index to success of your minisite design. Surprised? Actually, it
is the number of e-crowd that keeps visiting your minisite times and again determines if your
design has clicked with the audience or not. Repeated visit confirms these people have not only
liked the look of your minisite but also developed trust.
Building trust is the most important thing for an entrepreneur to secure a long-lasting relationship
with the customers. The job is quite challenging, especially when you have to build trust through
your minisite. Let us take a look at a few guidelines that will give certainty that your minisite
will be a big hit with the target group of buyers.
Tips #1
Include chat room, forum or shout box into your site
You need to create your website most interactive to give them a feel that they are having a talk
with you directly. It provides them with an opportunity to give a piece of their mind about your
minisite and also your product and/or service. It is also a suitable platform for them to converse
and share their views with other users. This sort of creates buyers’ community and makes it more
likely that they will come back.
Do survey and study
Customer satisfaction is the foundation brick of any business. But they can be satisfied only if
you know what they like, what they prefer and for that, it is of paramount importance to conduct
polls and surveys. Study the survey results; it will help you understand what your target
customers actually want from you. It can also help you strategize future business plan based on
these surveys.
Conduct quizzes, puzzles and games
The minisites which integrate entertainment factors turn out to be more successful in getting new
customers and tying down the old blocks. Your cheap minisite design must have all the makings
to give your customers good value for time. For example, Facebook integrates many innovative,
interesting and intuitive applications and its popularity has reached a fable-like status within a
few couples of years.
Start a blog

4. Integrate a ‘blog’ section in your website. Also update your blog regularly. Give the visitors food
for thought, keep them informed about the latest developments in the niche of your business. The
visitors like crispy and informative posts. If they like your blog, they will start making frequent
visit to your minisite.
Frequently update your minisite
This establishes credibility of your minisite and your business, on the whole. If you keep it
updated from time to time, they will believe there is someone behind the minisite. This creates
transparency, which is important to interest the visitors.