1. EMM A full-service media agency focused on insight-fueled,
results-driven media solutions. Our services include decision
sciences, strategic marketing communications and a full array of
paid media planning and buying services across TV, radio, print,
outdoor, mobile, display, social and search marketing.
Powerhouse Factories A culture-led, data-fed brand building
agency helping brands be the best themselves they can be.
Powerhouse’s offering includes Brand, Innovation, Consumer
Experiences as well as Data & Analytics. Agency strategists,
creatives, word-of-mouth team and business intelligence
analysts believe the best work comes from co-creating with our
clients.
Magnetic Content Studios A content engineering company
helping brands evolve their approach to earned media. Magnetic
helps brands build the strategy, team, process and technology
needed to establish a culture of constant content. The outcome
is content that audiences seek out and helps impact business
results.
These three entities represent paid – EMM which focuses on targeting a message. Earned media PHF which focuses on creating and sharing a message Owned MCS which focuses on owned media and brand as publisher
Here is a snapshot of our Evolution over our 27 years in business. We created our business in 1985 when it was necessary for media to take more of an active role in the marketing process. As interactive media came onto the scene in the start of the century we began to develop our online media capabilities. That primarily include digital search and digital media. This now represents half of our media business today. In 2005 we developed our Word of Mouth Marketing capabilities which include social media, influencer and experiential marketing because it was important to not only have a conversation “to” consumers but also “with” them. In the same fashion we expanded our digital capabilities to include design and web development to further enable us to interact with consumers from the media plans we were developing. And as of recent there has been an explosion of data resulting from the endless amount of media options available to where we saw the need to further focus on analytics so in 2011 we acquired the Market Intelligence Group (seven PHDs focusing on statistical analysis). As mentioned as of Jan. 2012 we made the decision to further focus our business by creating PHF and Content Marketing Solutions.
