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.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program
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.COM and .NET, meet .ANYTHING - Introducing the New Generic Top-Level Domain Program

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ICANN stands ready to accept applications for new generic Top-Level Domains in January 2012. The New gTLD Program brings with it rights protection mechanisms that may be of use to trademark holders …

ICANN stands ready to accept applications for new generic Top-Level Domains in January 2012. The New gTLD Program brings with it rights protection mechanisms that may be of use to trademark holders seeking to protect their rights.

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  • 1. © 2011 EHSchierman
    .COM and .NET, meet .ANYTHING
    Introducing the New
    Generic Top-Level
    Domain Program
    September 15, 2011
    Elizabeth Herbst Schierman
    US Patent Attorney
    CLE Presentation Sponsored by
    the Intellectual Property Law Section of the Idaho State Bar
  • 2. Topics Covered
    Terminology
    History
    Program in a Nutshell
    Application Process
    Rights Protection Mechanisms
    URS vs. UDRP
    Future Outlook
  • 3. Terminology
    • Domain Names
    • 4. Top-Level: www.website.com
    • 5. 2nd-Level: www.website.com
    • 6. gTLD: Generic TLD
    • 7. ccTLD: Country Code TLD
    • 8. ICANN – The Internet Corp.
    • 9. for Assigned Names and Numbers
  • Terminology
  • History
    • Pre-1998:
    • 17. .com, .edu, .gov, .int, .mil, .net, .org, .arpa
    • 18. 1998 - ICANN Created
    • 19. 2000 – 1st gTLD Expansion
    • 20. .aero, .biz, .coop, .info, .museum, .name, .pro
  • History
    • 2004 – 2nd gTLD Expansion:
    • 21. .asia, .cat, .jobs, .mobi, .post, .tel, .xxx, .travel
    • 22. 2005 – ICANN (GNSO – Generic Names Supporting Org.) Begins Policy Development
  • History
    • 2008 – 1st Draft Version of Applicant Guidebook Published
    • 23. June 2011 – Program Approved
    • 24. January 2012 – Application Period Will Open
    • 25. 2013? – New gTLDs
  • Program in a Nutshell
    • Why New gTLDs? - Diversity, Choice, & Competition
    • 26. App. New gTLD = App. To Run Business
    • 27. Eligibility:
    • 28. Established Corps., Orgs., or Institutions in Good Standing
  • Program in a Nutshell
    • App. Process In Rounds
    • 29. 1st Rnd App. Window = 90 Days
    • 30. Eval. Fee - $185,000
    • 31. Total App. Process Time:
    • 32. 9-20 mos.
    • 33. App. Classification:
    • 34. Community-Based, or
    • 35. Standard
  • Application Process
    • 1: Apply
    • 36. Window: Jan 12–Apr 12, 2012
    • 37. $5000 to Register & get Form
    • 38. Complete Form, Pay $180,000
    • 39. Demonstrate Ability to Operate Registry
    • 40. 2: Completeness Check
  • Application Process
    • 3: Application Published
    • 41. w/i 2 wks of Close of App. Submission Period
    • 42. 4: Comment Period
    • 43. w/i 60 days of Publication
    • 44. 5: GAC – Early Warning
    • 45. w/i 60 days of Publication
  • Application Process
    • 6: Initial Evaluation (~5 mos.)
    • 46. String Review
    • 47. Similarity in Appearance to Existing TLDs or Reserved Names
    • 48. Review of Applicant’s Technical, Operational, and Financial Capabilities
  • Application Process
    • 7: Objections
    • 49. Opens: Posting Complete Apps.
    • 50. Closes: ~7 mos.
    • 51. Dispute Resolution
    • 52. 8: String Contention
    • 53. Same or Similar Strings
    • 54. Community Priority Eval. and/or Auction (2.5–6 mos.)
  • Application Process
    • 9: Execution of Registry Agreement with ICANN
    • 55. 10: Pre-Delegation Technical Test (~ 2 mos.)
    • 56. 11: Delegation
    • 57. Total Time: 9-20 Mos.
  • RPMs – App. Process
    • Applicant Screening
    • 58. History of Cybersquatting
    • 59. Initial Evaluation:
    • 60. String Reviews:
    • 61. String Similarity – Visual Similarity w/ Probability of User Confusion Avg., Reasonable Internet User
  • RPMs – App. Process
    • Initial Evaluation (cont.):
    • 62. String Reviews (cont.):
    • 63. App. gTLD compared to
    • 64. Existing gTLDs
    • 65. Applied-for gTLDs
    • 66. Requested IDN ccTLDs
    • 67. Reserved Names
  • RPMs – App. Process
    • Initial Evaluation (cont.):
    • 68. Identical = App. Can’t Be Submitted
    • 69. Similar:
    • 70. Existing gTLD: Fail
    • 71. Applied-For: Contention Set
  • RPMs – App. Process
    • Objection:
    • 72. Grounds:
    • 73. 1) String Confusion Objection
    • 74. Confusingly-Similar to Existing TLD or Same-Round Applied for TLD
    • 75. Standing: Existing TLD or Applicant in Current Round
  • RPMs – App. Process
    • Grounds (cont.):
    • 76. 2) Legal Rights Objection
    • 77. Use Takes Unfair Advantage of or Unjustifiably Impairs Distinctive Character or Reputation of Trademark or Creates an Impermissible Likelihood of Confusion
  • RPMs – App. Process
    • Grounds (cont.):
    • 78. 2) Legal Rights Objection (cont.):
    • 79. Standing: Rightsholder
    • 80. E.g., Trademark Rights Holder
    • 81. Registered or
    • 82. Unregistered
  • RPMs – App. Process
    • Grounds (cont.):
    • 83. 2) Legal Rights Objection (cont.):
    • 84. Factors:
    • 85. Similarity
    • 86. Bona Fide Acquisition and Use by Objector
    • 87. Strength
    • 88. Knowledge or Pattern
  • RPMs – App. Process
    • Grounds (cont.):
    • 89. 2) Legal Rights Objection (cont.):
    • 90. Factors (cont.):
    • 91. Applicant’s Use or Preparation to Use w/ Bona Fide Offering of Goods or Services or Info in Non-Interfering Way
    • 92. Applicant’s Marks
    • 93. Likelihood of Confusion
  • RPMs – App. Process
    • Grounds (cont.):
    • 94. 3) Limited Public Interest Obj.
    • 95. Contrary to Generally Accepted Legal Norms of Morality and Public Order, Per Int’l Law
    • 96. Standing: Anyone
    • 97. (Quick Look for Frivolous &/or Abusive Objections)
  • RPMs – App. Process
    • Grounds (cont.):
    • 98. 4) Community Objection
    • 99. Substantial Opp’n from a Significant Portion of Community Targeted
    • 100. Standing: Established Inst. Associated w/ Clearly-Delineated Community
  • RPMs – App. Process
  • RPMs – App. Process
    • Objection (cont.):
    • 108. Costs
    • 109. Filing Fee $1,000-$5,000
    • 110. BOTHfor Filing Objection & Responding to Objection
    • 111. Total: $2,000-$122,000+
  • RPMs – App. Process
    • String Contention:
    • 112. Contention Sets:
    • 113. Community Priority Eval.
    • 114. Community-Based App(s). Get Priority
    • 115. Scored – Need 14+ Points
    • 116. If >1 C-B App. Survives, Survivors Go to Auction
  • RPMs – App. Process
    • String Contention (cont.)
    • 117. Contention Sets (cont.)
    • 118. Auction
    • 119. Bids in Rounds – Start Price and End Price
    • 120. Continues Until 1 Remains
  • RPMs – Post Delegation
    • RPMs Mandated By ICANN
    • 121. Trademark Clearinghouse
    • 122. Registered Mark Holders Can Seek Listing – Fees ?
    • 123. Trademark Claims Service
    • 124. w/i 60 Days of Reg. Opening
    • 125. Notice to Registrant - Mark is In Clearinghouse
  • RPMs – Post Delegation
    • RPMs Mandated By ICANN (cont.)
    • 126. Trademark Claims Service (cont.)
    • 127. Notice to Mark Holder - Domain Name Registered
    • 128. Sunrise Period
    • 129. Allows Trademark Holders to Register Domains or Prevent Registration by Others
  • RPMs – Post Delegation
    • RPMs Mandated By ICANN (cont.)
    • 130. Sunrise Period (cont.)
    • 131. w/i 30 Days of Pre-Launch
    • 132. Precedes “Land Rush” or General Availability Period
    • 133. Notice to Mark Holder - Someone Seeks Sunrise Reg.
    • 134. E.g., .XXX in Sunrise Period Now
  • RPMs – Post Delegation
    • RPMs Mandated By ICANN
    • 135. Uniform Rapid Suspension (URS)
    • 136. Standing: Registered or Court-Validated Mark Holder
    • 137. Against: Registrant (2ndLevel)
    • 138. Registrant No Legitimate Right or Interest in Domain Name
    • 139. Registered & Used in Bad Faith
  • RPMs – Post Delegation
    • RPMs Mandated By ICANN
    • 140. URS (Cont.)
    • 141. Standard: Clear & Convincing Evidence
    • 142. Remedy: Suspension of Domain Name
  • RPMs – Post Delegation
    • RPMs Mandated By ICANN
    • 143. Trademark Post-Delegation Dispute Resolution Process (PDDRP)
    • 144. Standing: Trademark Holder Claiming Infringement
    • 145. Registered or Unregistered
    • 146. Against: Registry Operatory
  • RPMs – Post Delegation
    • RPMs Mandated By ICANN
    • 147. PDDRP (cont.)
    • 148. Top Level
    • 149. Taking Unfair Advantage of Distinctive Character or Reputation of Mark; or
    • 150. Impairing Distinctive Charter, etc., of Mark; or
  • RPMs – Post Delegation
    • RPMs Mandated By ICANN
    • 151. PDDRP (cont.)
    • 152. Top Level (cont.)
    • 153. Likelihood of Confusion
    • 154. 2nd Level
    • 155. Pattern of Profit from Sale of Infringing Domains, &
    • 156. Top Level Violation
  • RPMs – Post Delegation
    • RPMs Mandated By ICANN
    • 157. PDDRP (cont.)
    • 158. Burden: Complainant
    • 159. Standard: Clear & Convincing Evidence
    • 160. Remedy: Variety of Graduated Enforcement Tools
  • RPMs – Post Delegation
    • RPMs Mandated By ICANN
    • 161. Registry Restrictions Dispute Resolution Procedure (RRDRP)
    • 162. Standing: Harmed Organization or Individual
    • 163. Against: Community-Based Registry Operator
  • RPMs – Post Delegation
    • Other RPMs Implemented by Registry Operator
    • 164. Uniform Domain Name Resolution Policy (UDRP)
    • 165. Implemented in 1999
    • 166. Against: 2ndLevel
    • 167. Registered & Used in Bad Faith
  • URS vs. UDRP
    • Standing
    • 168. URS: Holder of Registered orCourt-Validated Mark
    • 169. UDRP: Mark Holder, Registered or Unregistered
    • 170. Standard
    • 171. URS: Clear & Convincing
    • 172. UDRP: Preponderance
  • URS vs. UDRP
    • Cost
    • 173. URS: Lower (e.g., $300 Filing)
    • 174. UDRP: Higher (e.g., $1,500+)
    • 175. Timing
    • 176. URS: ~Faster (e.g., Resp. 14d)
    • 177. UDRP: ~Slower (e.g., Resp. 20d)
  • URS vs. UDRP
    • Remedies
    • 178. URS: Suspended Domain
    • 179. UDRP: Transfer Available
    • 180. URS – Only for New gTLDs (?)
  • Future Outlook
    • First New gTLDs Late 2012 or Early 2013
    • 181. Estimated 200-300 TLDs Delegated Annually
    • 182. (No More than 1000)
  • Future Outlook
  • Future Outlook
    • Potential Pros for TM Holders
    • 190. More Marketing Flexibility
    • 191. Another TM Search Tool
    • 192. Clearinghouse Data
    • 193. Avoid Unintentional Infringement
    • 194. Clearinghouse Notice
  • Future Outlook
    • Potential Pros for TM Holders
    • 195. Early Detection of Infringement by Others
    • 196. Notice of Reg. of Domains
    • 197. Willful Infringement Evidence
    • 198. TM Claims Service Not.
    • 199. Permanent Blockage of Unwanted Domains
  • Future Outlook
    • Steps for Trademark Holders
    • 200. Monitor Complete gTLD Apps.
    • 201. File Objections
    • 202. Register with Clearinghouses
    • 203. Register Marks
    • 204. Plain Word vs. Design Marks
    • 205. Consider URS for Clear-Cut Cybersquatting or Infringement
  • QUESTIONS ?
    Elizabeth Herbst Schierman
    US Patent Attorney
    www.linkedin.com/in/EHSchierman
    © 2011 EHSchierman

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