.brand -Trade Mark Protection and the Internet Revolution


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AusRegistry International’s CEO Adrian Kinderis speaking to the Institute of Patent and Trade Mark Attorneys of Australia (IPTA) at their annual Conference in Uluru about the new internet revolution and how this will affect Trade Mark protection in a new Digital age

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.brand -Trade Mark Protection and the Internet Revolution

  1. 1. .brandTrade Mark Protection and the Internet Revolution<br />Adrian Kinderis - CEO<br />AusRegistry International<br />7th April 2011<br />
  2. 2. Today<br />Speaker Profile <br />Introduction to new Top-Level Domains <br />The Impact on you! <br />Top-Level Domain Protection<br />Second-Level Domain Name Protection<br />New Top Level Domain Application Process <br />Timelines <br />Q & A<br />
  3. 3.
  4. 4. What is a domain name?<br />
  5. 5. Generic Top-Level Domains (gTLDs)<br />21 gTLDs, including: <br />.com<br />.org<br />.net<br />.info<br />.biz<br />.asia<br />.edu<br />.gov<br />.jobs<br />.mobi<br />.museum<br />.travel<br />example.com<br />Generic TLD (gTLD)<br />
  6. 6. Country Code Top-Level Domains (ccTLDs)<br />248 ccTLDs, including: <br />.au<br />.nz<br />.uk<br />.fr<br />.de<br />.it<br />.ru<br />.jp<br />.cn<br />.hk<br />.id<br />.in<br />.kh<br />example.com.au<br /> Country Code TLD (ccTLD)<br />
  7. 7. Adrian KinderisChief Executive AusRegistry International@adriankinderis<br />
  8. 8.
  9. 9. Background<br />
  10. 10. Internet Corporation for Assigned Names and Numbers<br />
  11. 11.
  12. 12. What’s the problem?<br />
  13. 13.
  14. 14.
  15. 15. New Top-Level Domains<br />
  16. 16. New Top-Level Domains History <br />
  17. 17. 21 gTLDs<br />.com<br />.net<br />248 ccTLDs<br />.au<br />.nz<br />
  18. 18. 21 gTLDs<br />.com<br />.net<br />248 ccTLDs<br />.au<br />.nz<br />Generic TLDs<br />.web<br />.home<br />Community TLDs<br />.redcross<br />.scouts<br />Geographic TLDs<br />.sydney<br />.london<br />Corporate TLDs<br />.anz<br />.ibm<br />
  19. 19. 21 gTLDs<br />.com<br />.net<br />248 ccTLDs<br />.au<br />.nz<br />Generic TLDs<br />لعب.<br />. финансы<br />Internationalised Domain Names (IDNs)<br />Community TLDs<br />.简体中文版<br />كرة المضرب.<br />Geographic TLDs<br />. Сидней<br />الكشافة. <br />Corporate TLDs<br />بيبسي .<br />. מחשב<br />
  20. 20. Trade Mark Protection<br />
  21. 21. Domain Name Levels<br />The internet addressing system allows for multiplelevels of domain names<br />These levels are broken down as follows:<br />
  22. 22. Current Situation <br />
  23. 23. The Top Level<br />
  24. 24.
  25. 25. Protection<br />Public review of Applications<br />ICANN will post applications for 45 days for public comment and a summary will be provided to evaluators to conduct their own analysis<br />Formal objection process<br />Will open once applications are published<br />Likely open for five months<br />Objections lodged with dispute resolution service providers (DRSPs)<br />four types of objections<br />String contention<br />Community<br />Morality & Public Order<br />Legal Rights<br />
  26. 26. Risks<br />Multiple organisations can apply for the same or similar name provided the use of the name is consistent with Trade Mark law<br />E.g. an apple growing organisation can apply for .apple as long as it is not used in the context of selling computers<br />A community group with the same name will be given precedence (community priority)<br />If multiple organisations apply and both meet all criteria then an auction will be used to select an organisation to operate the TLD<br />Irrespective of size or reach of trademarks, ‘eligible’ means anyone with any trademark or legal right to the mark in any country, jurisdiction or industry<br />Once a name is approved then a confusingly similar name would not be allowed <br />E.g. if .com exists, .kom may not be allowed<br />
  27. 27. Summary<br />
  28. 28. The Second Level<br />
  29. 29.
  30. 30. Protection<br />A new TLD must provide pre-launch rights protection mechanisms (RPMs) that cover either:<br />Sunrise Period<br />Provides Trade Mark holders with a first right to register<br />Trade Mark Clearinghouse – central database to store authenticated information for all new gTLD registries<br />Substantive evaluation will occur either at registration or at validation and is required on absolute grounds AND use of the mark<br />Trade Mark Claims Service<br />Provides information to a potential registrant of Trade Mark rightsthat exist on the particular name<br />Trade Mark holders have no additional right overnon-Trade Mark holders<br />
  31. 31. Trade Mark Clearinghouse<br />
  32. 32. Protection<br />Uniform Rapid Suspension (URS)<br />The URS gives a trademark holder the ability to make a complaint around a Domain Name that infringes on its trademark – USD 300 filing fee<br />The registrant of the domain is notified and the URS provider will advise the Registry to have the domain locked within 24 hours, however it remains online and still viewable <br />The registrant has 14 days to respond with their defense<br />If appeal upheld, name is suspended for the duration of its registration<br />If appeal dismissed, name is unlocked and returns to it’s normal state<br />Then determination of eligibility is made purely on the materials submitted by both parties – no hearing will take place<br />
  33. 33. Protection<br />Uniform Dispute Resolution Policy (UDRP) – existing policy<br />Results in cancellation of the domain or transfer of the domain name to the complainant<br />Existing policy has just been updated for the first time in over 6 years and should be revisited by all Trade Mark holders <br /> http://wipo.int/amc/en/domains/search/overview2.0<br />
  34. 34. Risks at the Second Level<br />Process required by Trade Mark holders:<br />Review each of the new gTLDs<br />Decide whether they are related or unrelated to the brand<br />On related gTLDs, assess the risk and rate in relation to level of restriction and likely take up<br />Analyse the risk rating for each new gTLD and decide protection in order of importance to the brand and company<br />
  35. 35. Second Level Summary<br />
  36. 36. Research & Media<br />
  37. 37. Latest Information<br />In October 2010, The World Trademark Review published these finding of its exclusive survey:<br />Almost 50% of Trade Mark Lawyers surveyed believe that new gTLDs are a “good business opportunity<br />Over 50% of those surveyed support the Uniform Rapid Suspension System (URS)<br />
  38. 38. Latest Information<br />
  39. 39. The Application<br />
  40. 40. Process<br />Each new gTLD application will be subject to:<br />US$185,000 application fee<br />US$25,000 annual licensing fee <br />50 questions requiring detailed answers in relation to:<br />Technical capability – IPv6, DNSSEC, etc<br />Financial capability<br />Business Operations<br />Rigorous external review by industry experts<br />Substantial financial resources needed for operation<br />Financial guarantees<br />
  41. 41. Scope of works<br />
  42. 42. Timelines<br />
  43. 43.
  44. 44.
  45. 45. Summary<br />
  46. 46. Top Level Protection <br />
  47. 47. Second Level Protection<br />
  48. 48. Download<br />
  49. 49. www.ausregistry.com/ipta.pdf<br />
  50. 50. Questions?.thanksTwitter: @adriankinderis<br />