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A cup of coffee worth 10 dollars is what we are going to sell!
1. A cup of coffee worth 10 dollars
GENERAL DIRECTOR, SHIN NAGAMURA
Seesaa Vietnam
is what we are going to sell!
2. PROFILE
LOCATIONS
TOKYO OFFICE
7th Floor, Shibuya Konno Bldg., 3-‐‑‒3-‐‑‒1 Shibuya
Shibuya-‐‑‒ward, Tokyo, Japan
KYOTO OFFICE
#206, 2nd Floor, KRP 6th, Awatacho, Chudouji,
Shimogyouku, Kyoto city, Kyoto
FOUNDED
October, 2003
FUNDING
15.1 million JPY
CEO
KENSAKU FUJIWARA
BUSINESS AREAS
Development and licensing of blog systems
Smartphone application planning & development
Operation of owned media
3. PROFILE
ADDRESS
HANOI OFFICE
12F, Viet A Building, Duy Tan Street, Cau Giay District
FOUNDED
October, 2013
FUNDING
50,000USD
CEO
SHIN NAGAMURA
BUSINESS AREA
Smartphone application planning & development
4. A cup of coffee worth 10 dollars
is what we are going to sell!
5. A cup of coffee worth 10 dollars is what we are going to sell!
Price of a cup of coffee: 20,000 VND
Café in Vietnam
6. A cup of coffee worth 10 dollars is what we are going to sell!
Price of a cup of coffee: 200,000 VND
Intercontinental Hanoi Westlake Hotel
8. A cup of coffee worth 10 dollars is what we are going to sell!
『Cho
anh
1
cà
phê
đá,
1
cà
phê
nóng
và
2
coca!
Cho
anh
gạt
tàn
nữa.
...À,
anh
gọi
1
coca
thôi
nha,
còn
1
coca
chuyển
sang
nước
trái
cây
xoài.』
9. A cup of coffee worth 10 dollars is what we are going to sell!
• For some reason, two iced coffee was served.
• Two mango juices were served instead of cola.
• No ash tray was served.
『Cho
anh
1
cà
phê
đá,
1
cà
phê
nóng
và
2
coca!
Cho
anh
gạt
tàn
nữa.
...À,
anh
gọi
1
coca
thôi
nha,
còn
1
coca
chuyển
sang
nước
trái
cây
xoài.』
11. A cup of coffee worth 10 dollars is what we are going to sell!
『Cho
anh
1
cà
phê
đá,
1
cà
phê
nóng
và
2
coca!
Cho
anh
gạt
tàn
nữa.
...À,
anh
gọi
1
coca
thôi
nha,
còn
1
coca
chuyển
sang
nước
trái
cây
xoài.』
12. A cup of coffee worth 10 dollars is what we are going to sell!
• Waiter took a memo while listening to the
order, and confirmed before finishing.
• Everything was brought to the table as
ordered.
• Ash tray was already on the table when we sat
down.
『Cho
anh
1
cà
phê
đá,
1
cà
phê
nóng
và
2
coca!
Cho
anh
gạt
tàn
nữa.
...À,
anh
gọi
1
coca
thôi
nha,
còn
1
coca
chuyển
sang
nước
trái
cây
xoài.』
14. A cup of coffee worth 10 dollars is what we are going to sell!
Question:
Why were there differences between the two?
１. Confirmed before finishing taking order
２. Took a memo while taking order
Both are completely correct.
But, there are more important things to note
here.
15. A cup of coffee worth 10 dollars is what we are going to sell!
Question:
Why were there differences between the two?
１. Confirmed before finishing taking order
２. Took a memo while taking order
Both are completely correct.
But, there are more important things to note
here.
Target customers are different
16. A cup of coffee worth 10 dollars is what we are going to sell!
Ordinary café in Vietnam -‐‑‒> Vietnamese
• They do not care if their order was
mistaken.
• It is not a problem if they can bring
correct order later.
17. A cup of coffee worth 10 dollars is what we are going to sell!
Intercontinental Hotel -‐‑‒> Foreigners
• They care about mistaken orders.
• Time spent to correct the order and wait for a
new one is waist of time.
• They do not come back to café where they
make mistakes.
18. A cup of coffee worth 10 dollars is what we are going to sell!
Coffee that worth 200,000 VND includes…
• Service that fit to customerʼ’s culture and
custom.
19. A cup of coffee worth 10 dollars is what we are going to sell!
To sell 20,000 VND coffee in 200,000 VND…
• Understand customerʼ’s culture and custom
and adjust accordingly.
22. A cup of coffee worth 10 dollars is what we are going to sell!
3,956kmJAPAN <–> VIETNAM
23. A cup of coffee worth 10 dollars is what we are going to sell!
Japanese clients are…
• Strict with schedule.
• Detail-‐‑‒oriented.
• Minor mistakes lose trust.
24. A cup of coffee worth 10 dollars is what we are going to sell!
• Stick with a schedule.
• Focus on small details.
• Eliminate errors
• Confirm everything.
• Take a memo.
25. A cup of coffee worth 10 dollars is what we are going to sell!
Adds more value to the product
Generates greater profit
• Stick with a schedule.
• Focus on small details.
• Eliminate errors
• Confirm everything.
• Take a memo.
26. In order to grow as an individual and
as a company, do business by
putting yourself in the mind of the
customer and think about their
culture and custom.
