Introduction W&M cafe shop offers delicious coffee and food from different spot of the world .also it takes the customers to an atmosphere that they can enjoy their coffee or food in a place fulled with traditional stuff from different places in the world
Statement of purpose. • To give delicious coffe, awesome music, a high- energy atmosphere. We will create an international experience from all over the world in one place that our customers will never forget.Mission • Our mission has two principal goals: • The 1st. is to provide people the services of classic coffee from different countries and food . • The 2nd is to give the customers a chance to taste differnet coffee from different countries in one place.
Customers Profile.• The majority of our customers are teenagers, and adults of any sex between 15 – 50 years old. The target of our business is people from middle and high social class.
LocationThe location will be next to nethenis kefan
Business Plan.Staff:• W&M Café , works with 8 people, their activities include management and service operation.Services:• The main service is bringing our customers to the W&M life through offering them coffee from differnet spots of the world in a magnificent atmosphere .Marketing Strategies:• Publicity on local radios• Ads in local newspapers.• Social networks.
Menu Drink price Americano S.900 M 1.100 G 1.350 cappuccino S .750 M 1.000 G 1.250 Colombian coffee S .950 M 1.150 G 1.450 African coffee 1.050 M 1.200 G 1.400 French coffee S .950 M 1.150 G .1400 Turkish coffee S .800 M 1.050 G 1.300 British tea S .600 M .900 G 1.100 chai S .450 M .700 G 1000 Italian coffee S .850 M 1.100 G 1.300 Latte S .600 M 1.200 G 1.450 Mocca S 1.000 M 1.300 G 1.700 Espresso S .900 M 1.150 G 1.350
Will you go to W&M Café if it opened here in Kuwait ? YESRESULTS : NO
What kind of coffee do you like best? French coffee RESULTS IN kuwait Turkish coffee colombian
SWOT AnalysisStrengths.- Weaknesses.-Excellent quality products • Our cafe and theProduced from all over the world in one place. products we sell could only be bought by people that have good economic status because our• People who work at the prices are high.W&M café is well trained to serve the customersand provide them any information and assistance.•world in one place. and food from all over the Tasty coffeeOpportunities.- Threats.-• Is the first cafe that • The only threat weprovides this kind of service. consider important is new entrants with the same idea .• Our products is exclusive of This means it can not be found in other stores.
Competitive advantageTasty coffee from different spots of the worldA great atmosphere where people can relax in our cafe