A  cup  of  coffee  worth  10  dollars
GENERAL  DIRECTOR,    SHIN  NAGAMURA
Seesaa  Vietnam
is  what  we  are  going  to  s...
PROFILE  
LOCATIONS
TOKYO  OFFICE
    7th  Floor,  Shibuya  Konno  Bldg.,  3-‐‑‒3-‐‑‒1  Shibuya
    Shibuya-‐‑‒ward,  Toky...
PROFILE  
ADDRESS
HANOI  OFFICE
  12F,  Viet  A  Building,  Duy  Tan  Street,  Cau  Giay  District
FOUNDED
  October,  201...
A  cup  of  coffee  worth  10  dollars
is  what  we  are  going  to  sell!
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
Price  of  a  cup  of  coffee:  20,000  VND
Café...
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
Price  of  a  cup  of  coffee:  200,000  VND
Int...
Café  in  Vietnam
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
『Cho	
  anh	
  1	
  cà	
  phê	
  đá,	
  1	
  cà...
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
•  For  some  reason,  two  iced  coffee  was  s...
Intercontinental  Hanoi  Westlake  
Hotelʼ’s  Café
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
『Cho	
  anh	
  1	
  cà	
  phê	
  đá,	
  1	
  cà...
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
•  Waiter  took  a  memo  while  listening  to ...
Differences  between  the  two  café
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
Question:
    Why  were  there  differences  bet...
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
Question:
    Why  were  there  differences  bet...
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
Ordinary  café  in  Vietnam  -‐‑‒>  Vietnamese
...
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
Intercontinental  Hotel  -‐‑‒>  Foreigners
•  T...
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
Coffee  that  worth  200,000  VND  includes…
•  ...
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
To  sell  20,000  VND  coffee  in  200,000  VND…...
What  nationalities
are  your  companyʼ’s  clients?
Japan  is.....
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
3,956kmJAPAN  <–>  VIETNAM
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
Japanese  clients  are…
•  Strict  with  schedu...
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
•  Stick  with  a  schedule.
•  Focus  on  smal...
A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell!
Adds  more  value  to  the  product
Generates  ...
In  order  to  grow  as  an  individual  and  
as  a  company,  do  business  by  
putting  yourself  in  the  mind  of  t...
Thank  you
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A cup of coffee worth 10 dollars is what we are going to sell!

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A cup of coffee worth 10 dollars is what we are going to sell!

  1. 1. A  cup  of  coffee  worth  10  dollars GENERAL  DIRECTOR,    SHIN  NAGAMURA Seesaa  Vietnam is  what  we  are  going  to  sell!
  2. 2. PROFILE   LOCATIONS TOKYO  OFFICE    7th  Floor,  Shibuya  Konno  Bldg.,  3-‐‑‒3-‐‑‒1  Shibuya    Shibuya-‐‑‒ward,  Tokyo,  Japan KYOTO  OFFICE    #206,  2nd  Floor,  KRP  6th,  Awatacho,  Chudouji,    Shimogyouku,  Kyoto  city,  Kyoto FOUNDED   October,  2003 FUNDING   15.1  million  JPY       CEO   KENSAKU  FUJIWARA BUSINESS  AREAS   Development  and  licensing  of  blog  systems   Smartphone  application  planning  &  development   Operation  of  owned  media
  3. 3. PROFILE   ADDRESS HANOI  OFFICE   12F,  Viet  A  Building,  Duy  Tan  Street,  Cau  Giay  District FOUNDED   October,  2013 FUNDING   50,000USD CEO   SHIN  NAGAMURA BUSINESS  AREA   Smartphone  application  planning  &  development
  4. 4. A  cup  of  coffee  worth  10  dollars is  what  we  are  going  to  sell!
  5. 5. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! Price  of  a  cup  of  coffee:  20,000  VND Café  in  Vietnam
  6. 6. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! Price  of  a  cup  of  coffee:  200,000  VND Intercontinental  Hanoi  Westlake  Hotel
  7. 7. Café  in  Vietnam
  8. 8. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! 『Cho  anh  1  cà  phê  đá,  1  cà  phê  nóng  và  2  coca!   Cho  anh  gạt  tàn  nữa.   ...À,  anh  gọi  1  coca  thôi  nha,  còn  1  coca  chuyển  sang  nước  trái  cây  xoài.』
  9. 9. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! •  For  some  reason,  two  iced  coffee  was  served. •  Two  mango  juices  were  served  instead  of  cola. •  No  ash  tray  was  served. 『Cho  anh  1  cà  phê  đá,  1  cà  phê  nóng  và  2  coca!   Cho  anh  gạt  tàn  nữa.   ...À,  anh  gọi  1  coca  thôi  nha,  còn  1  coca  chuyển  sang  nước  trái  cây  xoài.』
  10. 10. Intercontinental  Hanoi  Westlake   Hotelʼ’s  Café
  11. 11. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! 『Cho  anh  1  cà  phê  đá,  1  cà  phê  nóng  và  2  coca!   Cho  anh  gạt  tàn  nữa.   ...À,  anh  gọi  1  coca  thôi  nha,  còn  1  coca  chuyển  sang  nước  trái  cây  xoài.』
  12. 12. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! •  Waiter  took  a  memo  while  listening  to  the   order,  and  confirmed  before  finishing. •  Everything  was  brought  to  the  table  as   ordered. •  Ash  tray  was  already  on  the  table  when  we  sat   down. 『Cho  anh  1  cà  phê  đá,  1  cà  phê  nóng  và  2  coca!   Cho  anh  gạt  tàn  nữa.   ...À,  anh  gọi  1  coca  thôi  nha,  còn  1  coca  chuyển  sang  nước  trái  cây  xoài.』
  13. 13. Differences  between  the  two  café
  14. 14. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! Question:    Why  were  there  differences  between  the  two?   1.  Confirmed  before  finishing  taking  order   2.  Took  a  memo  while  taking  order Both  are  completely  correct. But,  there  are  more  important  things  to  note   here.
  15. 15. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! Question:    Why  were  there  differences  between  the  two?   1.  Confirmed  before  finishing  taking  order   2.  Took  a  memo  while  taking  order Both  are  completely  correct. But,  there  are  more  important  things  to  note   here. Target  customers  are  different
  16. 16. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! Ordinary  café  in  Vietnam  -‐‑‒>  Vietnamese •  They  do  not  care  if  their  order  was   mistaken. •  It  is  not  a  problem  if  they  can  bring   correct  order  later.
  17. 17. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! Intercontinental  Hotel  -‐‑‒>  Foreigners •  They  care  about  mistaken  orders. •  Time  spent  to  correct  the  order  and  wait  for  a   new  one  is  waist  of  time. •  They  do  not  come  back  to  café  where  they   make  mistakes.
  18. 18. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! Coffee  that  worth  200,000  VND  includes… •  Service  that  fit  to  customerʼ’s  culture  and   custom.
  19. 19. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! To  sell  20,000  VND  coffee  in  200,000  VND… •  Understand  customerʼ’s  culture  and  custom   and  adjust  accordingly.  
  20. 20. What  nationalities are  your  companyʼ’s  clients?
  21. 21. Japan  is.....
  22. 22. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! 3,956kmJAPAN  <–>  VIETNAM
  23. 23. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! Japanese  clients  are… •  Strict  with  schedule. •  Detail-‐‑‒oriented. •  Minor  mistakes  lose  trust.  
  24. 24. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! •  Stick  with  a  schedule. •  Focus  on  small  details. •  Eliminate  errors •  Confirm  everything. •  Take  a  memo.
  25. 25. A  cup  of  coffee  worth  10  dollars  is  what  we  are  going  to  sell! Adds  more  value  to  the  product Generates  greater  profit •  Stick  with  a  schedule. •  Focus  on  small  details. •  Eliminate  errors •  Confirm  everything. •  Take  a  memo.
  26. 26. In  order  to  grow  as  an  individual  and   as  a  company,  do  business  by   putting  yourself  in  the  mind  of  the   customer  and  think  about  their   culture  and  custom.
  27. 27. Thank  you

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