Milka is one of the best chocolate.

1. MILKA CHOCOLATE
“The taste that takes you in the Alps.”
Create an advertisement for a product
English exam-Power Point Presentation
COORDINATING TEACHER
MIHAI FRUMUSELU
STUDENT
DASCULTU MARIANA VALI
GRUPA 8104

2. Slogan:
“In the Alps, the air is cleaner, the
water is purer and the grass is more green.
That’s why, the cows give the best milk.
With the best milk we produce the best
and finest chocolate.”

3. Contents
History
Strengths and Weaknesses
Prices
Advantages and Disadvantages
Publicity
Example of Products
Bibliography
Any questions?

4. History
In 1901, ”Purple
Legend” sees daylight, when
Milka’s brand name is
registered at the trademark
office of the royal court in
Berlin.
Milka’s name is
actually joining the first
syllables of the word milk
(Milch) and cocoa (Kakao) in
German.

5. In 1994, Kraft Foods
International opened a
branch in Romania by
buying 82% of SC POIANA
PRODUSE ZAHARATE SA
BRASOV’s shares for the
amount of $ 4.4 million.

6. Strengths and Weaknesses
Strengths:
 World famous : Milka brand
 Purple cow, brand’s logo
 A large number of items that
cover most of customer’s
preferences

7. Weaknesses:
 A large number of
calories induce buyers
to consume less.
 It’s not affordable to all
consumers of chocolate

8. Prices
In terms of pricing strategy, Milka uses
price strategy of production line.
Example:
 Milka 100g - 3,5 RON
 Milka Luflée 100g – 4,0 RON
 Milka Diet 100g- 5,3 RON
 Milka 250g – 8,4 RON

9. Advantages and Disadvantages
Advantages:
 Because it apeared in Romania recently,
Milka receives multiple opportunities to
promote its products.
 The special packet that Milka created
(Milka Diet) is an opportunity to capture a
new market segment.

10. Disadvantages:
 Release on market of new chocolate
producing companies
 competition

11. Publicity
In the campaign to promote
Milka chocolate, in both phases,
strategy and implementation,
producers use TV advertising.

12. Tombola-Competitions-Prizes

13. Example of Products
Milka M-joy
Deliciously full of
ingredients, with an
innovative tablet format,
easy to use and
reclosable packaging,
Milka M-joy is the ideal
chocolate to be
consumed when you are
moving, at break times
and during a trip in the
mountains.

14. Milka Luflée
Milka Luflée brings
a new dimension of
chocolate finesse. Made
by a special recipe, Milka
Luflée is so soft that it
melts in your mouth,
because of thousands of
bubbles, from the finest
chocolate made with
Alpine milk.

15. Bibliography
• https://www.google.ro/
• http://www.milka.ro/milka/page
• http://en.wikipedia.org/
• http://www.historia.ro/exclusiv_web/g
eneral/articol/vaca-milka-ideile-
indraznete-fac-istorie

16. Any questions?
• …………………..?
• …………………..?
• …………………..?
• …………………..?
• …………………..?