milka

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milka

  1. 1.
  2. 2. Natives in southaméricadiscoveredthecocoabeans<br />Hernan cortés broughtittoEurope<br />
  3. 3. PHILIPPE SUCHARD<br />Philippe Suchard created<br />Milka´s Company So that <br />everybody <br />Could eat <br />Chocolate.<br />
  4. 4. TheWrapper<br />The Wrapper is Lilac, with a cow from the Alpes because they have an excellent milk that makes the chocolate tenderer and creamier.<br />
  5. 5. Cocoa beans At the begining cocoa beans were extrazcted only from South America but5 years ago it started to be extracted from: Marfil´s Coast, Brazil, Ghana, Columbia, Malasia, Nigeria, Camerun, Ecuador, Republica Dominicana and Mexico;<br />All of them are adding up 2.002.000 tons of cocoa beans<br />
  6. 6. Currently the countries wich are consumers of milka chocolate are:<br />Themostconsumers are: Gérmany, Austria and france.<br />And thelessconsumersare:Deumark, Findland, And UnitedKindom<br />
  7. 7. BARS<br />-white milka chocolate 75g, <br />-milka chocolate with milk 125 and 300g, <br />-milka with milk and almonds 300g, <br />-milka with milk and nuts 300g<br />-milka with nuts 125g, <br />-milka with almonds 125 and 300g,<br />-milka choco.cookie 300g, <br />-milka choco-puafet 300g<br />
  8. 8. chocolates:<br /><ul><li>milka luflee pack 5 units and 34g,
  9. 9. milka choco-swing pocket 30g,
  10. 10. milka tender milk 37g,
  11. 11. milka tender nuts 37g,
  12. 12. tender milk little 8 unit 150g </li></li></ul><li>STRENGTHS <br />they have a lot of advertisements:<br />It is known around the <br />world. <br />- is the best chocolate of the world <br />http://www.youtube.com/watch?v=QRB3xYuWSnA<br />
  13. 13. OPPORTUNITIES:<br />- the chocolate is accesible<br />- they are opening markets in Eastern Europe. <br />- everybody loves chocolate. <br />
  14. 14. Threats: <br /><ul><li>Mad cow disease.
  15. 15. The biggest competitor is Nestle
  16. 16. The deforestation reduces the production of cocoa</li></li></ul><li>STRATEGIES<br /><ul><li>They should create a chocolate more light with low calories
  17. 17. They sould base their
  18. 18. prices.</li></ul>- They should make more communication.<br />
  19. 19. thank you very much for your attention<br />here we let you a amusingvideo of milka<br />http://www.youtube.com/watch?v=qp_NjxWLyPY&NR=1<br />
  20. 20. TheEnd<br />MarkelAristu<br />Fanny Almaraz<br />SamanthaAntolin<br />

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