Kado is a digital loyalty platform, customised for your brand. Powered by a user-friendly CMS, Kado makes it easy to give your subscribers the offers, events and competitions they want, driving subscriptions and brand loyalty.

1. Loyalty for publishers
Helping to reduce churn

2. Paul Serby
@serby
CTO @clock
Product owner of Kado

3. “Most companies
can increase
revenues by 50% by
increasing customer
loyalty by only 5%”
Frederick Reichheld

4. The challenge
Everyone
wants to
attract and
retain
Market
competition
is fierce
How to
keep
customers
loyal?

5. REWARD
LOYALTY

6. ● The right rewards
● Customers see the value
● Tiering
● Accessible rewards
● Rewards have unique value
● Public - Shareable
Successful loyalty programme

7. … for the business
● Simple operations
● ROI for the business
● Full brand and marketing support
● Data capture and analysis
● Protect your suppliers

8. Customers
Potential Customers
Customers
Subscribers
Life Long
Customers

9. Loyalty programmes can be expensive to….
build run

10. Times+
A highly bespoke loyalty platform for
subscribers of the The Times and The
Sunday Times that has become integral
to their subscription marketing strategies
for both acquisition and retention.
Times+ has been iterated on a number of
times throughout the years, with many
bespoke features added.

12. Times+ Results
92%
Retention rate
amongst active
members
400k
Members
65%
Engagement rate
20k
Members attending
events every year

13. WSJ+
Following the success of the loyalty
platforms for The Times and The Sun,
Clock was commissioned by Dow Jones
to design and build the world’s first global
loyalty platform for a news organisation.
Launched in the US in October 2014, the
results from customer engagement and
interaction have exceeded expectations.
The Global site was then launched in April
2015 and the number of active users has
now reached over 300,000.

15. WSJ+ Results
300k+
Members globally
25k+
Highest number of
competition entries
15k
VIP experiences
10k
FIlm screenings
enjoyed by members

16. Time Inc.
One of the world's largest media
companies, TIme Inc. engaged Clock to
help them build a platform to reward
subscribers of their huge stable of
magazines.
Built using Clock’s new loyalty
platform, Kado, the site is fully
integrated with Time Inc.’s subscriber
database and allows any subscriber of
any magazine to activate and redeem
rewards. Launched in March 2015, we
are eagerly awaiting results.

18. Time Inc. Results
28k
Active members
74k
Offer redemptions in
2015-2016
51
Number of titles
using the platform

19. Local World Plus
With a portfolio of over 100 print titles
and over 70 websites, what was Local
World was looking for a platform to
house their rewards programme.
They chose Kado and asked for it to
be customised to deliver single
sign-on and validation, unique voucher
codes, animated digital membership
card, mapping and business partner
self-service facilities.
Acquired by Trinity Mirror in November 2015

20. Local World Plus
Data capture, usage and profiling
An offer exclusive for
subscribers (tier 1)
Paid-for subscriber
Instant redeem
Non subscriber
No access
Directed (in print and online)
To self-service subscriptions website
or to contact by telephone
An offer for everyone
(Tier 2)
Paid-for subscriber
Instant redeem
Non subscriber
Access by one-off registration
Online or via coupon
New
subscribers
Data profiling
via avqs
Self-service
subscription
website
Inbound
Call centre
Outbound
Passive marketing incentive Active hot lead canvassing
4x usual conversion rates

21. Local World Plus Results
91%
Results for two titles, Leicester Mercury and Nottingham Post in first 6 months
Retention rate
versus 28% in
previous year before
launch
10k
Registered members
876
Self served new
subscriber orders
taken since launch
4x
Better conversion
rate for
non-subscribers who
have prior interaction
with rewards
platform

22. What does it
look like?

25. www.kadoloyalty.com

26. Includes
CMSWebsite
Support Training
Emails
Branding
Rewards
Integration

27. Increase
customer
lifetime
value
Help profile
your
customers
Improve
customer
satisfaction
Reduce
churn
Kado can help your business to achieve goals
Positive
brand
experience
Increase
customer
acquisition

28. Theme
Setup
Branding
Install
Kado
Integrations Offers Go Live
Team
Comms
8 weeks

29. Behaviour
Analytics
Kado
EDM
CRM
Standard integration
CRM / Data
Warehouse
Pub / SSO
Subscriber
Entitlement
Welcome
Email and
Newsletter

30. Kado to Dovetail
Kado Dovetail
Subscribers

31. from £999 a month

32. Thank you
Get in touch with:
Jason Treloar, Business Development
jason.treloar@clock.co.uk
07885 998 183
Paul Serby, CTO and Product Owner
paul.serby@clock.co.uk