Twitter for Business-How Paramount Pictures used effectively Twitter to promote Paranormal Activity.
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Twitter for Business-How Paramount Pictures used effectively Twitter to promote Paranormal Activity.

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In the era of social media,the ability to use the advantages of Twitter and make them work for your business is the key of your success.The case study of Paramount Pictures and their brilliant ...

In the era of social media,the ability to use the advantages of Twitter and make them work for your business is the key of your success.The case study of Paramount Pictures and their brilliant strategy on promoting Paranormal Activity show us that if you can make a right use of social media ,you can get not only the profits you never dreamed of,but also the recognition and the engagement with your business.Paranormal Activity's campaign on twitter should become an inspiration of how your business should go viral and accomplish the goals by providing genuine value ,engaging a community and letting her do the work for you.

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Twitter for Business-How Paramount Pictures used effectively Twitter to promote Paranormal Activity. Twitter for Business-How Paramount Pictures used effectively Twitter to promote Paranormal Activity. Presentation Transcript

  • Marketing and public relations labSocial Media and Entepreneurship
  • How effectively used for promoting
  • is a relativelynew socialmedia,with rapiddevelopment.
  • incorporatesfor thepromotion of itsmovies
  • Why Paranormal Activity?Given the fact that the movie waslow-budget, a campaign in social media was the only solution.Albeit the movie had an initial budget of $15.000 ,in Box Office made $107.000.000!It’s the first movie that used viral campaign and the audience decided its screening.
  • Goals GoalsNotification of the film by the method «word of mouth» (costless)«Raising curiosity» with regards to thefilm.Creating «buzzing»Increase in demand
  • Results? Tweeting about P.A. demand and experience Tweeting about P.A. reviews & posting links to reviews by experts, videos, websites and blogs Leading to a P.A.  Ample P.A. tweets and conversation conversation -> trending topic(the longest TT on twitter for any of Paramount’s films)  Raising curiosity among Tweeters who haven’t heard about P.A.  Led to box office success($107
  • Where all that lead? Tweeting about P.A. demand and experience Tweeting about P.A. reviews & posting links to reviews by experts, videos, websites and blogs Leading to a P.A. conversation Ample P.A. tweets and conversation -> trending topic(the longest TT on twitter for any of Paramount’s films) Raising curiosity among Tweeters who haven’t heard about P.A.Led to box office success($107 million)
  • What’s the Tone?«Everyone wants to know how to trend on twitter. Well, you have to be strategic about when you’re releasing content» Amy PowellLate night tweetingThe tone of posts depended solelyon the users of twitter, as Paramountdidn’t raise promotional tweets.
  • “Argonauts Productions Inc” A Greek movie production company.Use of Twitter for the productionof its movies.Tweeting about new moviesRaising curiosityContests through TwitterPublishing reviews andcomments on TwitterIcon “share on Twitter” at the end oftrailers
  • Info Sources: http://en.wikipedia.org http://econsultancy.com/uk/blog/6047-case- study-paranormal-activity-takes-over-twitter http://www.slideshare.net/soravjain/paranormal- activity-social-media-success-case-study http://www.youtube.com/watch?v=qyCz4FAvmko &feature=youtube_gdata_player
  • 4SightΙζμπιζηζιούκ Νηορίμα @DorinaIzbisciucΜασροσδή Ελεσθερία @eliaki_mΞσπόλιηος Νίκος @nikosxypolitosΣηολάκη Νηιάμα Μαρία @mariastolΤζέλιος Νίκος @nikostselios
  • ProfessorsΓιαμμακέαπ ΓιώογξπΔξναοάπ ΙωάμμηπΝεκηάοιξπ ΣρλιγαοδάκηπΛήδα Τζεμέ- ζρμηξμίζηοιαΜπέηρ Τζαγκαοέζηξρ: ρπεύθρμη εογαζηηοίξρ