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SEO: What Does Google Want?

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Dec 5, 2012 at Collin College Small Business Development Center, Plano, TX ...

Dec 5, 2012 at Collin College Small Business Development Center, Plano, TX
May 14, 2013 at McKinney Chamber of Commerce, McKinney, TX
Presented by Dorian Karthauser, My Pandamonium Marketing-SEO, www.mypandamonium.com

Sponsored by Collin College Small Business Development Center, 4800 Preston Park Blvd Suite 114, Plano, TX 75093
McKinney Chamber of Commerce, 2150 S. Central Expressway, Suite 150, McKinney, TX 75070

This information-packed seminar offers a basic overview of SEO strategies and Best Practices needed in 2012-2013 for any business or organization to rank well in Google.
The seminar covers:
. What is SEO? Why is it still so important?
. Essential SEO Best Practices: on-site and off-site.
. In 2012, Google once again changed the rules for Google Search with the ‘Penguin’ Updates.
. Ranking Well in Google Search After the Google Penguin Search Algorithm Updates: What Your Business Needs to Know.
. New in the Google Search Algorithm: Social Media now a ranking factor; how to optimize.

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SEO: What Does Google Want? SEO: What Does Google Want? Presentation Transcript

  • Basic SEO:What Does Google Want? AP: After Panda and Penguin
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com What IS SEO?S - SearchE - EngineO - Optimization
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comTwo Basic Types of SEO:1. On-site . Located on your website2. Off-site . SEO activities located off your website . Internet-based activities
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comOnsite SEO1. Title Tag and Meta DescriptionTitle TagThe title tag on pages of your website tells search engines what the page isabout. It should be 70 characters or less and include your business or brandname and keywords that relate to that specific page only. This tag is placedbetween the <HEAD> </HEAD> tags near the top of the HTML code for thepage.Meta DescriptionThe meta description on pages of your website gives search engines a littlemore insight into what your page is about. There is still debate about whethermeta descriptions can help with keyword rankings. Regardless, you want towrite your meta description with a human audience in mind that includes thepage’s main keywords, as the meta description does show up in searchresults.
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comMeta Title – 70 Characters or Less<title>DFW Websites, SEO, SMM, SEM, WP Training MyPandamonium Marketing-SEO</title>Includes your business or brand name and keywords that relate to thatspecific page only. This tag is placed between the <HEAD> </HEAD>tags near the top of the HTML code for the page.
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comMeta Description – 159 Characters<meta name="description" content="Dallas-Fort WorthAffordable Internet Marketing Solutions|Custom Websites,Wordpress, SEO, Social Media, SEM|Training in Wordpress, SEO,Social Media"/>The meta description on pages of your website gives searchengines more insight into what your page is about. You want towrite your meta description with a human audience in mind thatincludes the page’s main keywords; the meta description doesshow up in search results.
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comGoogle Search Displays:
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comOther Important Onsite SEO ElementsKeywords (Reference in Generating Content Only)http://adwords.google.com/select/KeywordToolExternalInternal Links – Link building isn’t just reserved for external sites linking toyour website. You can help search engines learn more about your website byinternally linking to other pages on your website within your content.Header Tags – <H1></H1> tags should surround the titles on pages and posts.There should only be one set of <H1></H1> tags per page.The <H2></H2> and <H3></H3> tags surround sub-headings. There can bemultiple instances of both. Using header tags helps both readers and searchengines break up your content into digestible sections.
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comOther Important Onsite SEOElements, ContinuedImage Name & ALT Tags – If you use images on yourwebsite, you should think of good keywords for both theimage name and the alt tag. This helps search engines findgood images for their image search based on the keywordsspecified.Bolded Text – You don’t want to get too crazy with thisone, but occasionally bolding a selection of text to get areader’s attention can also help search engines distinguishother important information and keywords in the page’scontent.
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comTotally Critical Onsite SEO Element:CONTENTThe key to pleasing both search engines and visitors is to have quality content on yourwebsite. Quality content can include a variety of things including, but not limitedto, the following.• Blog Posts• Industry Articles• Tutorials & How To Guides• Infographics• Videos• PodcastsCreating quality content for your website can be a huge investment, but it is worth it.Search engines love it, and visitors will love it so much that they will share it onsocial media, leading to more visitors. Start out by simply creating blog posts on yourwebsite. As your audience grows, expand your content inventory to additional typesof media.
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comSEO Off-Site Optimization• Link Building• Social Media• SEM – Search Engine Marketing• PPC – Pay Per Click (Google AdWords)
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Panda:Updates to the Google Search Algorithm in 2011 Penguin:Updates to the Google Search Algorithm in 2012 Graph of Changes: http://www.seomoz.org/google-algorithm-change
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comFrom http://mashable.com/2012/07/03/penguin-google-seo• Panda: Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then. Now on Panda 3.7, it cracked down on sites with thin, stolen or duplicate content, as well as sites with a high ad-to-content ratio.• Penguin: Released April 2012, this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning. Contrary to popular belief, Google’s goal isn’t to run wild with algorithm updates and penalize every site until there are only 10 decent sites left. Google just wants to make the web a better place, and it does that by rewarding people who do things right.
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comGoogle Panda Search Algorithm UpdateFeb 20111. Panda ‘forecloses’ on link farms2. Remove ‘spammy’ links; Build organic backlinks naturally.3. Remove Low Quality Content; Focus On Unique Content4. Concentrate On Building Trust and Authority5. Keep Advertising Ratio Healthy6. Recognize, Understand and Track Panda UpdatesHow Google Measures High Quality Content http://www.entrepreneur.com/video/223937
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comGoogle Penguin Search AlgorithmUpdateApril 24, 20121. Puts a deep freeze on web spam in Googles search results2. No “Artificial” Or “Unnatural” Links to web rings or doorway sites3. Sites need to provide original, high quality content4. Duplicate content is targeted5. Google Webmaster Guidelines (webspam content violations) http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#3Goldilocks SEO Infographic: http://pinterest.com/pin/121315783684022138
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comMore SEO ResourcesSearch Engine Land’s Guide To SEOhttp://searchengineland.com/guide/seoGoogle Webmaster Toolshttp://www.google.com/webmasters/
  • Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.comNeed SEO Assistance at Affordable Pricing?Contact My Pandamonium Marketing-SEO! 866-241-7474 Serving Dallas-Fort Worth and the US Based in DFW and Made in America: We Don’t Out-Source