Google Hummingbird
It’s already in your Neighborhood – and Searches
September 26, 2013
Photo Credit: http://searchenginela...
Basic SEO:
What Does Google Want?
AP: After Panda and Penguin
→ and Hummingbird
Presented By: Dorian Karthauser
Owner/Entrepreneur: My Pandamonium Marketing-SEO
Inbound Marketing: WordPress Websites, SE...
FAQs: All About The New Google
“Hummingbird” Algorithm
http://searchengineland.com/google-hummingbird-172816
What’s a “sea...
Semantic Search and the New Google
“Hummingbird” Algorithm
http://en.wikipedia.org/wiki/Semantic_search
Semantic search se...
Semantic Search and the
Google “Hummingbird” Algorithm
Computer???
Semantic Search and the New Google
“Hummingbird” Algorithm
Google has been quietly working on Semantic Search
for some tim...
Semantic Search: Google Now
Google Now – from http://en.wikipedia.org/wiki/Google_Now
Original author(s) Google
Developer(...
Artificial Intelligence: Google Research
http://research.google.com/pubs/ArtificialIntelligenceandMachineLearning.html
“Mu...
Is AI just SciFi or a Reality?
(either way, probably without the Terminator)
Artificial Intelligence: Google Research
How Ray Kurzweil Will Help Google
Make the Ultimate AI Brain
http://www.wired.com...
Google ‘Keyword Not Provided’
When Keyword (not provided) is 100 Percent of Organic
Referrals, What Should Marketers Do?
-...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
What IS SEO?
S - Search
E...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Two Basic Types of SEO:
1...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Onsite SEO
1. Title Tag a...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Meta Title – 70 Character...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Meta Description – 159 Ch...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Google Search Displays:
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Other Important Onsite SE...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Other Important Onsite SE...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Totally Critical Onsite S...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
SEO Off-Site Optimization...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Panda:
Updates to the Goo...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
From http://mashable.com/...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Google Panda Search Algor...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Google Penguin Search Alg...
Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
More SEO Resources
Search...
Basic SEO: What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Need Social Media Market...
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Google SEO 2013 - Hummingbird and Beyond

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Basic SEO - After Panda and Penguin.
SEO Sept 2013 - After Google Hummingbird
SEO - Semantic Search

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Google SEO 2013 - Hummingbird and Beyond

  1. 1. Google Hummingbird It’s already in your Neighborhood – and Searches September 26, 2013 Photo Credit: http://searchengineland.com/google-birthday-event-172791
  2. 2. Basic SEO: What Does Google Want? AP: After Panda and Penguin → and Hummingbird
  3. 3. Presented By: Dorian Karthauser Owner/Entrepreneur: My Pandamonium Marketing-SEO Inbound Marketing: WordPress Websites, SEO, Social Media, SEM Professional Training: WordPress, SEO, Social Media, SEM https://.facebook.com/MyPandamoniumInternetMarketing https://twitter.com/SEO_WebsitesDFW http://linkedin.com/in/doriankarthauser http://pinterest.com/mypandamonium http://youtube.com/user/MyPandamoniumDFW
  4. 4. FAQs: All About The New Google “Hummingbird” Algorithm http://searchengineland.com/google-hummingbird-172816 What’s a “search algorithm?” • That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers. Why is it called Hummingbird? • Google told us the name come from being “precise and fast.” When did Hummingbird start? Today? • Google started using Hummingbird about a month ago, it said. Google only announced the change today. What about all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm? • Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda
  5. 5. Semantic Search and the New Google “Hummingbird” Algorithm http://en.wikipedia.org/wiki/Semantic_search Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Author Seth Grimes lists "11 approaches that join semantics to search", and Hildebrand et al. provide an overview that lists semantic search systems and identifies other uses of semantics in the search process.Semantic search systems consider various points including context of search, location, intent, variation of words, synonyms, generalized and specialized queries, concept matching and natural language queries to provide relevant search results. Major web search engines like Google and Bing incorporate some elements of semantic search. Guha et al. distinguish two major forms of search: navigational and research. In navigational search, the user is using the search engine as a navigation tool to navigate to a particular intended document. Semantic search is not applicable to navigational searches. In research search, the user provides the search engine with a phrase which is intended to denote an object about which the user is trying to gather/research information. There is no particular document which the user knows about and is trying to get to. Rather, the user is trying to locate a number of documents which together will provide the desired information. Semantic search lends itself well with this approach that is closely related with exploratory search. Rather than using ranking algorithms such as Google's PageRank to predict relevancy, semantic search uses semantics, or the science of meaning in language, to produce highly relevant search results. In most cases, the goal is to deliver the information queried by a user rather than have a user sort through a list of loosely related keyword results. However, Google itself has subsequently also announced its own Semantic Search project. Other authors primarily regard semantic search as a set of techniques for retrieving knowledge from richly structured data sources like ontologies as found on the Semantic Web. Such technologies enable the formal articulation of domain knowledge at a high level of expressiveness and could enable the user to specify his intent in more detail at query time.
  6. 6. Semantic Search and the Google “Hummingbird” Algorithm Computer???
  7. 7. Semantic Search and the New Google “Hummingbird” Algorithm Google has been quietly working on Semantic Search for some time…. http://semanticweb.com/semantic-search-at-google-the-seo-basics_b36678 http://searchengineland.com/googles-impressive-conversational-search-goes-live- on-chrome-160445 http://mashable.com/2012/03/22/google-semantic-search-seo http://bits.blogs.nytimes.com/2013/09/26/google-changes-search-to-handle-more- complex-queries
  8. 8. Semantic Search: Google Now Google Now – from http://en.wikipedia.org/wiki/Google_Now Original author(s) Google Developer(s) Google Initial release July 9, 2012 Operating system Android 4.1+ ("Jelly Bean"), iOS Available in English Type Intelligent software assistant Website http://www.google.com/landing/now/ In late 2011, reports surfaced that Google was greatly enhancing their product Google Voice Search for the next version of Android. It was originally codenamed "Majel" after Majel Barrett, the wife of Gene Roddenberry, and well known as the voice of computer systems in his Star Trek franchise; it was also codenamed "assistant". Google Now is an intelligent personal assistant developed by Google that is available within the Google Search mobile application for the Android and iOS operating systems. Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. Along with answering user-initiated queries, Google Now passively delivers information to the user that it predicts they will want, based on their search habits. It was first included in Android 4.1 ("Jelly Bean"), which launched on July 9, 2012, and was first supported on the Galaxy Nexus smartphone. The service was made available for iOS on April 29, 2013 in an update to the Google Search app. Popular Science named Google Now the "Innovation of the Year" for 2012.
  9. 9. Artificial Intelligence: Google Research http://research.google.com/pubs/ArtificialIntelligenceandMachineLearning.html “Much of our work on language, speech, translation, and visual processing relies on Machine Learning and AI. Research at Google is at the forefront of innovation in Machine Learning with one of the most active groups working on virtually all aspects of learning, theory as well as applications, and a strong academic presence through technical talks and publications in major conferences and journals.”
  10. 10. Is AI just SciFi or a Reality? (either way, probably without the Terminator)
  11. 11. Artificial Intelligence: Google Research How Ray Kurzweil Will Help Google Make the Ultimate AI Brain http://www.wired.com/business/2013/04/kurzweil-google-ai Google has always been an artificial intelligence company, so it really shouldn’t have been a surprise that Ray Kurzweil, one of the leading scientists in the field, joined the search giant late last year. Nonetheless, the hiring raised some eyebrows, since Kurzweil is perhaps the most prominent proselytizer of “hard AI,” which argues that it is possible to create consciousness in an artificial being. Add to this Google’s revelation that it is using techniques of deep learning to produce an artificial brain, and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton, and it would seem that Google is becoming the most daring developer of AI, a fact that some may consider thrilling and others deeply unsettling. Or both.
  12. 12. Google ‘Keyword Not Provided’ When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - SEO Moz Whiteboard Tuesday http://moz.com/blog/100-percent-keyword-not-provided-whiteboard-tuesday General SEO Resources http://moz.com/beginners-guide-to-seo http://moz.com/google-algorithm-change http://moz.com/blog/ranking-factors-2013
  13. 13. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com What IS SEO? S - Search E - Engine O - Optimization
  14. 14. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Two Basic Types of SEO: 1. On-site . Located on your website 2. Off-site . SEO activities located off your website . Internet-based activities
  15. 15. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Onsite SEO 1. Title Tag and Meta Description Title Tag The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the <HEAD> </HEAD> tags near the top of the HTML code for the page. Meta Description The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings. Regardless, you want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.
  16. 16. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Meta Title – 70 Characters or Less <title>DFW Websites, SEO, SMM, SEM, WP Training My Pandamonium Marketing-SEO</title> Includes your business or brand name and keywords that relate to that specific page only. This tag is placed between the <HEAD> </HEAD> tags near the top of the HTML code for the page.
  17. 17. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Meta Description – 159 Characters <meta name="description" content="Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites, Wordpress, SEO, Social Media, SEM|Training in Wordpress, SEO, Social Media"/> The meta description on pages of your website gives search engines more insight into what your page is about. You want to write your meta description with a human audience in mind that includes the page’s main keywords; the meta description does show up in search results.
  18. 18. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Google Search Displays:
  19. 19. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Other Important Onsite SEO Elements Keywords (Reference in Generating Content Only) http://adwords.google.com/select/KeywordToolExternal Internal Links – Link building isn’t just reserved for external sites linking to your website. You can help search engines learn more about your website by internally linking to other pages on your website within your content. Header Tags – <H1></H1> tags should surround the titles on pages and posts. There should only be one set of <H1></H1> tags per page. The <H2></H2> and <H3></H3> tags surround sub-headings. There can be multiple instances of both. Using header tags helps both readers and search engines break up your content into digestible sections.
  20. 20. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Other Important Onsite SEO Elements, Continued Image Name & ALT Tags – If you use images on your website, you should think of good keywords for both the image name and the alt tag. This helps search engines find good images for their image search based on the keywords specified. Bolded Text – You don’t want to get too crazy with this one, but occasionally bolding a selection of text to get a reader’s attention can also help search engines distinguish other important information and keywords in the page’s content.
  21. 21. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Totally Critical Onsite SEO Element: CONTENT The key to pleasing both search engines and visitors is to have quality content on your website. Quality content can include a variety of things including, but not limited to, the following. • Blog Posts • Industry Articles • Tutorials & How To Guides • Infographics • Videos • Podcasts Creating quality content for your website can be a huge investment, but it is worth it. Search engines love it, and visitors will love it so much that they will share it on social media, leading to more visitors. Start out by simply creating blog posts on your website. As your audience grows, expand your content inventory to additional types of media.
  22. 22. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com SEO Off-Site Optimization • Link Building • Social Media • SEM – Search Engine Marketing • PPC – Pay Per Click (Google AdWords)
  23. 23. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Panda: Updates to the Google Search Algorithm in 2011 Penguin: Updates to the Google Search Algorithm in 2012 Graph of Changes: http://www.seomoz.org/google-algorithm-change
  24. 24. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com From http://mashable.com/2012/07/03/penguin-google-seo • Panda: Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then. Now on Panda 3.7, it cracked down on sites with thin, stolen or duplicate content, as well as sites with a high ad-to-content ratio. • Penguin: Released April 2012, this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning. Contrary to popular belief, Google’s goal isn’t to run wild with algorithm updates and penalize every site until there are only 10 decent sites left. Google just wants to make the web a better place, and it does that by rewarding people who do things right.
  25. 25. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Google Panda Search Algorithm Update Feb 2011 1. Panda ‘forecloses’ on link farms 2. Remove ‘spammy’ links; Build organic backlinks naturally. 3. Remove Low Quality Content; Focus On Unique Content 4. Concentrate On Building Trust and Authority 5. Keep Advertising Ratio Healthy 6. Recognize, Understand and Track Panda Updates How Google Measures 'High Quality' Content http://www.entrepreneur.com/video/223937
  26. 26. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Google Penguin Search Algorithm Update April 24, 2012 1. Puts a deep freeze on web spam in Google's search results 2. No “Artificial” Or “Unnatural” Links to web rings or doorway sites 3. Sites need to provide original, high quality content 4. Duplicate content is targeted 5. Google Webmaster Guidelines (webspam content violations) http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#3 Goldilocks SEO Infographic: http://pinterest.com/pin/121315783684022138
  27. 27. Basic SEO:What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com More SEO Resources Search Engine Land’s Guide To SEO http://searchengineland.com/guide/seo Google Webmaster Tools http://www.google.com/webmasters/
  28. 28. Basic SEO: What Does Google Want? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com Need Social Media Marketing Assistance or Training at Affordable Pricing? Contact My Pandamonium Marketing-SEO! 866-241-7474 Serving Dallas-Fort Worth and the US Based in DFW and Made in Texas

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