Shopper stop


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Shopper stop

  1. 1. 1 TABLE OF CONTENTS SR NO. TOPIC 1. Introduction 2. Retail mix strategies 3. Operating procedure 4. Goods and services offered 5. Store format 6. Pricing 7. Advertising and promotion 8. Store location
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  3. 3. 3 CORPORATE HISTORY Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. The foundation of shopper stop was laid on October 27th ,199, by the k. Raheja group of companies. Being amongst India’s biggest hospitality and retail estate players, the group crossed yet another milestone with its lifestyle venture – shopper stop. From inception shopper stop has progressed from being a single brand shop to become a fashion and lifestyle store for the family. Today shopper stop is a household name, known for its superior quality product services and above all, for providing a complete shopping experience. Shoppers Stop Ltd has a national presence, with over 2.05 million square feet area across 38 stores (including airport stores) in 17 cities viz. Mumbai (8 stores), Delhi (4 stores), Kolkata (3 stores), Bangalore (5 stores), Hyderabad (4 stores), Jaipur (2 stores), Pune (2 stores), Gurgaon, Chennai, Ghaziabad, Lucknow, Noida, Amritsar, Bhopal, Aurangabad, Durgapur and Siliguri. Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. , which include established stores like Selfridges (England), Karstadt (Germany), Shanghai No. 1 (China), Matahari (Indonesia), Takashimaya (Japan), C K Tang (Singapore), Manor (Switzerland) and Lamcy Plaza (Dubai). This membership is restricted to one member organization per country/region. Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shopper‟ s Stop Ltd, has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008. Mr. Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail industry, which includes veterans like Sam Walton of Wal-Mart, Giorgio Armani, Jack Cohen of Tesco, Simon Marks and Israel Sieff of Marks & Spencer; Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the „Golden Scale Trophy‟ to Mr. Nagesh in honour of this achievement. Mr. Govind Shrikhande, Customer Care Associate & Managing Director,
  4. 4. 4 With an immense amount of expertise and creditability, shopper stop has became the highest benchmark for the Indian retail industry. In fact the company’s continuing expansion plans aim to help shopper stop meet the challenges of the retail industry in an even better manner than it does today. With its wide range of merchandise, exclusive shop-in-shop counters of international brands and world-class customer service, Shoppers’ Stop brought international standards of shopping to the Indian consumer providing them with a world class shopping experience. Vision: To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category. Positioning: Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and values. FuturePlans: Shoppers’ Stop aims to position itself as a global retailer. The company intends to bring the world’s best retail technology, retail practices and sales to India. Currently, they are adding 4 to 5 new stores every year MILESTONES OF SHOPPER STOP 1991- Began the modern retail revolution in India with the launch of men’s ready to wear stores at Andheri Mumbai. 1992-offering expanding to include suiting, boys wear and ladies merchandise. 1993-added casual, kids wear, jewellery, fragrances, cosmetic, and watches making shopper stop India’s first ever departmental store. 1994-shopper stop launched an exclusive loyalty program titled “ the first citizen’s club and “stop” the first in house label.
  5. 5. 5 1995-first step towards a pan-India presence. Shopper stop launched it second store in Bangalore. 1996-shopper stop begins its journey of exciting marketing promotions and in store excitement with a first of it kids “festival of Britain “, celebrated in associated with the commercial department of the British consulate. 1997-shopper stop incorporated as a body corporate launched parikrama, a festival to celebrate Indian tradition and culture. 1998-sole retailer to be awarded the international group of departmental store IGDS membership. Instituted customer care associate as the common designation for all employees. 1999-retail revolution took root in north india with the launches of store in ansal plaza, delhi and jaipur. 2000-india’s popular chain of bookstore crossword, became a part of shopper stop. Shopper stop launches in Chennai. 2001-first Indian retail to adopt enterprise resource planning ERP in association with j.d. Armstrong to strengthen processes. 2003-fashion stepped into the east with the launch of a store in Kolkata. 2004-shopper stop was voted India’s most favoured retail destination of the year by image retail reward. 2005-homestop- home need specialised store launched in bengaluru. Shopper stop IPO oversubscribed overall by17.25 times. Crossword became a wholly owned subsidiary of the company. Brand position changed from “feel the experience” to “shopping and beyond”
  6. 6. 6 2006-mothercare launched in india by shopper stop declared “retailer of the year” at the image fashion forum. 2007-create movie merchandising history with the unveiling of the om shanti om collection. The company acquired a19% stake in hypercity. Felicitated the gold shield award by ICAI for excellence in financial reporting of the year 2006 in the manufacturing and trading enterprise category. 2008-shopper stop was awarded the “emerging market retailer of the year” at the world retail congress in april 2008. Mr. Nagesh has been inducted into the “world retail hall of fame” at the world retail congress in Barcelona. Shopper stop repositioned and reinvented as a “bridge to luxury” brand with the unveiling of the new logo and tagline, “start something new”. 2009-pioneered mascot licensing through an exclusive tie-up for certain products with Vodafone for their popular brandmascot zoozoo. 2010-operations expanded to 36 stores across 15 cities. 2011-recognised as the most respected company in the retail sector’ by business world.
  8. 8. 8 Board of directors Chandru L. Raheja -Chairman Ravi C. Raheja -Director Neel C. Raheja -Director Gulu L. Mirchandani -Director Shahzaad S. Dalal -Director Prof. Nitin Sanghavi -Director Deepak Ghaisas -Director Nirvik Singh -Director B.S. Nagesh -Vice chairman Govind Shrikhande -Managing director Audit committee Deepak Ghaisas -chairman Ravi C. Raheja -member Prof Nitin Sanghvi -member Shahzaad S. Dalal -member Remuneration committee / compensation committee Gulu L. Mirchandani -chairman Ravi C. Raheja -member Prof. Nitin Sanghavi -member Shahzaad S. Dalal -member
  9. 9. 9 Finance committee Ravi C. Raheja -chairman B. S. Nagesh -member Govind Shrikhande -member Shareholder investors grievance and share transfer committee Ravi C. Raheja -chairman Neel C. Raheja -member B.S. Nagesh -member Vice president –legal and company secretary Prashant Mehta Statutory auditor M/s.Deloitte Haskins & sells Chartered accountant 12, dr. annie besant road Opp. Shiv sagar estate Worli,Mumbai-4000123 Internal auditor Ernst & young pvt. Ltd. Jalal mill compound, 95,ganpatrao kadam marg, Lower parel, Mumbai-400013
  10. 10. 10 Bankers Axis bank limited. Citibank N.A. IDBI bank limited. ICICI limited. Kotak Mahindara bank limited. HDFC bank limited. Bank of india. Soliciators Wadia ghandy & co. Registered office and service office eureka tower, b wing 9th floor, mindspace Link road, malad west Mumbai-400064 Website-
  11. 11. 11 TARGET CUSTOMERS Shopper stop customer falls between the age group of 16yr to 35yr the majority of them being families young and couples with a monthly household income above rs 20000 and an annual spend of rs 15000. A large no. of non resident Indians visit the shop for cultural clothes in the international environment they are used to which means people from abroad are also interested in shopping in shopper stop. Their target customers are upper middle class and upper class. STORE LOCATION Expanding its operations to Bangalore, Hyderabad, Jaipur, Delhi, Chennai, Mumbai (Andheri, Bandra, Chembur, Kandivli, Mulund), Pune, Gurgaon and Kolkata, Shoppers’ Stop is today recognised as India’s premier shopping destination. With a customer entry of about 50,000 customers a day, a national presence with over 6,00,000 square feet of retail space and stocking over 250 brands of garments and accessories, Shoppers’ Stop has clearly become a one stop shop for all customers. North Delhi-Ansal Plaza Ghaziabad - Indirapuram Gurgaon - Metropolitian Mall Jaipur - Malviya Nagar Lucknow - Gomti Nagar South Bangalore - Bannerghatta Road Banglore - Garuda Mall Chennai - Chetpet Hyderabad - Begumpet West Mumbai - Andheri
  12. 12. 12 Mumbai - Bandra Mumbai - Chembur Mumbai - Juhu Mumbai - Kandivili Mumbai - Malad Mumbai - Mulund Pune - Shivaji Nagar Pune - Camp East Kolkata - Forum Mall Kolkata - Salt Lake City Corporate Address Eureka Towers, 9th Floor, C - Wing, Plot No 504, Link Road, Malad (W) Mumbai - 400 064 Tel: 022-2880 0808 / 28809898 Site:
  13. 13. 13 STORE FORMAT Shopper stop has progressed from being a single brand shop to a family oriented fashion and lifestyle store. Shopper stop operates under the departmental store format, and was one of the pioneers of the large format stores in india. Shoppers Stop has also introduced new formats in the market viz HOME STOP – the exclusive home furnishings, décor as well as furniture store. HYPER CITY– a premium shopping destination for Foods, Home ware, Home Entertainment, Hi-Tech Appliances, Furniture, Sports, Toys & Fashion. CROSS WORD It is the leather in the lifestyle book store category with a unique product mix of books, magazine, CD-ROMs, music, stationery and toys. MOTHER CARE and early learning centre – it has exclusive arrangements to open mother care and ELC shop-in-shop in India. ESTEE LAUDER GROUP OF COMPANIES – it has entered into a non exclusive retail agreement with world cosmetic major Estee launder to open stores for international brands like M.A.C, Estee launders and Clinique in India.
  14. 14. 14 TIME ZONE-shopper stop believes that Indian consumers are looking for multiple option to entertain themselves and their families. AIRPORT RETAILING – the company currently has 1 store each in bengaluru and Hyderabad city paid and 1 duty free at bengaluru.
  15. 15. 15 PRODUCT LINE The Product Range offered in Shopper stop has categorized itself into 4 different areas: Men Women Kids Fragrance and Home & travel 1) Men section is further sub divided into men Men apparel Men accessories Men’s Apparel is further sub divided into Shirts Trousers Jeans T-shirts & Polo’s Kurta, Pyjamas & Stoles Ties Innerwear Winter wear
  16. 16. 16 Similarly Men’s accessories section can be sub divided into : Wallets Belts Writing Instruments. Watches Sunglasses Cufflinks Socks & Footwear :2) Women section: the women section has also been classified into: Womens apparel Womens accessories Women apparel can further be sub divided into: Shirts Bottom wear Jeans Co-ordinated Set Ready to Stitch Skirts Dresses Lingerie Night wear Winter wear Likewise Women’s accessories can be sub classified into: Handbags Fashion Jewellery Watches Sunglasses Writing Instruments Socks
  17. 17. 17 RANGE OF MERCHANDISE The various apparel brands which Shopper Stop offers are as follows: Wills lifestyle Color plus Austin Reed Acropolis Indian Terrain Park Avenue Van Huesen Arrow Spykar Stop Wrangler Louis Phillipe Mufti Life Vettorio Fratani Mario Zegnoti Lee Zodiac Scullers Colour plus Provogue The Cosmetic Brands are: Lakme Chambor
  18. 18. 18 Shoppers’ Stop has also introduced its own line of clothing in the classic, value classic and value fashion segments. These are LIFE, STOP, KARROT and KASHISH that are available across different categories.
  19. 19. 19 COMPANY DETAILS Name of the Organisation Shopper’s Stop Ltd. Head of the Organisation : Mr. B. S. Nagesh Customer Care Associate, Managing Director & CEO Address: Corporate Office: Eureka Towers, 9th Floor, Link Road, Malad West, Mumbai 400064 Tel: 28809898 / 28447337 Fax: 28808877
  20. 20. 20 REFERENCES's_Stop’s stop/ratios/ss51