Derive meaningful insights from interactive geospatial visualizations to gain strategic advantage. Get actionable insights using location data of consumer demographics, competition, warehouses and more. Make better forecasts and predictions with real-time view of evolving geospatial conditions.
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Dista Insight Product Brief.pdf
1. Confidential. Do not distribute.
Location intelligence, applied!
Dista Insight
Harness the Power of
Location Intelligence
2. Confidential. Do not distribute.
Gain Strategic Advantage with Advanced Geospatial Analytics
Deeper Visualization
Businesses can derive
meaningful insights from
interactive geospatial
visualizations.
Design robust
location-driven strategies
using demographics, POI,
customer behavior, and
more.
Leverage intuitive
visualizations in multiple
formats like point data,
heatmaps, and polygon.
Improve Foresight and Prediction
Make better forecasts and
predictions with real-time
view of evolving geospatial
conditions.
Slice and dice data to get
contextual analytics by
applying multiple data
layers.
Compile and compare
multiple layers of data to
derive strategic insights.
Enhance Operational Efficiency
Improve supply chain
operational efficiency
with numerical precision
of geospatial data.
Automate scheduling and
routing workflows to
reduce same-site visits,
travel time, and enhance
field efficiency.
Optimize territory
planning to get clarity on
underserved or
overserved areas, reduce
resource overlap.
3. Confidential. Do not distribute.
Gain Strategic Advantage with Advanced Geospatial Analytics
Improve Strategic Decision
Making
Assist decision-makers with
data-driven insights using
geographic information
systems (GIS).
Derive actionable insights
using location data of
consumer demographics,
competition, warehouses
and more.
Uncover Growth Opportunities
Identify and uncover spatial
patterns in datasets that
might not have been
apparent.
Uncover audience
behavior patterns, plan
territories better, and
expand market coverage.
Customize Offerings
Develop buyer personas based
on spatial analytics and cater to
specific needs with specialized
offerings.
Leverage geospatial
insights to explore new
communication channels
for marketing campaigns.
Run loyalty programs
based on audience
behavior and strengthen
customer connect.
4. Confidential. Do not distribute.
Leverage Location Intelligence to Transform Business Operations
Visualize
360-degree view of
business operations
Territory-based insights
on field productivity and
performance
View field resource
coverage area to improve
efficiency
Spot growth areas and
align them with
geographic sales targets
Strategize
Strategize business
processes and strengthen
field operations
Identify potential
markets and sales
territories
Derive trends and
patterns from location
data and perform a
cost-benefit analysis
Cluster territories by
visualizing geo-spatial data
Operationalize
Map resources by high
growth areas, capabilities,
proximity, etc.
Automate lead allocation
to maximize productivity
Track field force activity
to derive insights and
boost performance
Measure and improve
resource performance by
tracking KPIs
5. Confidential. Do not distribute.
Features
Outlier Detection
Cleanse your location data, remove inaccuracies,
and duplicate records. Segment territories with
precision, detect outliers, create clustering grids
and plan smarter business outcomes.
Clustering Analysis
Run clustering algorithms to identify and
define patterns based on revenue, prospect
location density, sales rep proximity, and
more. Prioritize high potential leads.
Interactive Heatmaps
Create, categorize, and organize your data
with interactive heatmaps for better
visualization. Use point and line density, color
codes to identify key pockets on maps for
deeper visibility.
Polygon Mapping
Visualize and analyze location data points and
perform gap analysis. Set custom clustering
rules to define multiple datasets and create
location grids.
6. Confidential. Do not distribute.
Features
POD Analysis
Dive deeper into polygon maps for an in-depth
analysis of all areas in a given location. Get intuitive
map visualizations and real-time visibility to enable
faster and smarter business decisions.
Data Visualization
Create interactive and compelling data
visualizations. Define and refine maps based on
business requirements. Draw contextual insights
using data filters and get drilled-down analysis.
Data Layer Management
Overlay multiple data points and derive
meaningful outcomes. Pair various attributes
of data points with location to get deeper
insights.
Trends and Patterns
Unlock key trends by running multiple simulations
and get intelligent insights. Uncover hidden patterns
with AI/ML-based spatial analysis to discover new
information from large datasets and make smarter
decisions.
7. Confidential. Do not distribute.
Business Expansion
Dista’s geospatial analytics software
runs several simulations on your
location data to identify potential
markets for business expansion. It
helps spot gaps in your coverage area
and overlay Google Maps-based points
of interest (POIs), competition, and
census data to highlight potential
areas for expansion.
8. Confidential. Do not distribute.
Territory Management
Use advanced mapping and reporting
tools to ingest, analyze, and visualize
data related to your customer
locations, sales territories, agent
mapping, POI data, and others.
Identify new market opportunities and
track customer dynamics to gain a
competitive advantage.
9. Confidential. Do not distribute.
Supply Chain Optimization
Drive key decisions like opening a
warehouse or distribution center (DC)
using a GIS Software. Run simulations
with several business rules and offer
actionable insights to identify the most
suitable location for setting up a DC or
warehouse.
10. Confidential. Do not distribute.
Site Selection
Identify the most suitable site based on
consumer behavior and foot traffic
patterns. Incorporate spatial analytics into
your site selection strategy by factoring in
POIs and location data. Define new trade
areas for upcoming stores, and identify
underperforming sales territories.
11. Confidential. Do not distribute.
Performance Analysis
By utilizing location-based data, our
geospatial data software allows companies
to uncover patterns, draw correlations,
and make decisions that support their
business objectives. This helps them
accurately assess their products and
services’ performance and identify growth
areas.
12. Confidential. Do not distribute.
Marketing and Promotion
Dista’s spatial analysis system helps
organizations analyze customer behavior
and personalize promotional campaigns to
deliver tailored messages, exclusive offers,
discounts, and refine loyalty programs.
13. Confidential. Do not distribute.
Cost-benefit Analysis
Reduce costs with optimized routes and
scheduling to ensure operational efficiency
and speed. Gain an in-depth
understanding of consumer purchasing
behavior and craft better marketing
campaigns to get maximum ROI.
14. Confidential. Do not distribute.
Market Analysis
Amplify and broaden business horizons
with Dista Insight’s spatial analytics
capabilities. Add geospatial insights to
your market data and get in-depth analysis
on buying patterns, territory planning, and
measure sales performance across
regions.
15. Confidential. Do not distribute.
Geographic Risk Analysis
Leverage GIS software to create risk
models to optimize solution offerings. This
enables banks, financial and insurance
firms to develop risk mitigation strategies
and minimize losses.
16. Confidential. Do not distribute.
CPG & Retail
Recognize the health of a potential site and learn about new
markets by leveraging spatial analytics software.
Spatial analysis based on consumer demographics,
prospective and existing customers, buying behavior,
spending habits, and more equips retail firms with the right
store location.
Businesses can use a detailed performance report for
existing stores to make comparisons, identify gaps, and take
measures to improve.
Optimize territories for maximum efficiency by redefining
areas and resources based on customer concentration,
proximity and more.