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The future of posts: Postal Services 3.0
It is time to summarise the high level results of our second global postal innovation study (for more refer to www.capgemini-postalservices.com/insights-resources/studies/. So let us draw some conclusions on the future of posts after Facebook, Google+ or Twitter – Postal Services 3.0. Let us redefine the future of postal services by combining the past, the brand value and the future digital capabilities of the postal service providers, or even better, the 5-E transformation model to design the digitally enabled postal service platform. The vision of the future can be defined by understanding the present day operators in the postal markets. To arrive at this vision, we have to demystify the elusive image that a postal brand has today where its customers give varied answers when asked as to where does the business of the postal service seems to be at present. We, at Capgemini Consulting, have developed our “Postal Market Spider Net”, which presents five key market segments defining the postal industry. These are the key elements for creating a future vision because the actual brand recognition is quite close in several countries. Another reason being that if we asked the consumers and customers and gave them an example of postal services existing in the market, the consumers and the customers would easily agree upon, respect and accept the logic behind postal operators’ efforts on the expansion of their value chain.