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MARKETING IN THE MOMENT
BRUCE DAISLEY
@brucedaisley
@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK@TwitterAdsUK
Fast news
240k Tweets within a few hours
@TwitterAdsUK
@TwitterAdsUK
source: Twitter UK Internal 2012
10m users in the UK
@TwitterAdsUK
source: Twitter UK Internal 2012
80% access Twitter UK on mobile
Twitter is the shortest distance between you
and what interests you most
@TwitterAdsUK
Capitalise on real-time marketing through
content and targeting
@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK
#Grand National
352K Total Tweets
7K Tweets-per-minute
@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK
Did your horse not come good in the
#grandnational? Sounds like it’s
#TimeforaMilicano! RT for a chance
to win a few tins
KencoCup
@KencoCup
@TwitterAdsUK
@TwitterAdsUK
Bollocks. #grandnational
Elizabeth Windsor
@Queen_UK
@TwitterAdsUK
@TwitterAdsUK
1. Plan for everyday marketing moments
@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK
2. Create a winning content calendar
@TwitterAdsUK
You gotta be in it to win it! Can you
name this classic to win Easter prizes?
#DoritosNameThatTune vine.co/v/
bDVDizDdOuz
Doritos
@doritosuk
@TwitterAdsUK
@TwitterAdsUK
You gotta be in it to win it! Can you
name this classic to win Easter prizes?
#DoritosNameThatTune vine.co/v/
bDVDizDdOuz
Doritos
@doritosuk
@TwitterAdsUK
@TwitterAdsUK@TwitterAdsUK
Twitter, Inc. | Confidential
French Connection @FCUK
Spring Bloom at French Connection https://vine.co/v/bfdee2221 
French Connection’s post on Vine
Spring Bloom at French Connection
492
RETWEETS
28
FAVORITES
Collapse Reply Retweet Favorite More
Vine @vineapp · Follow
Twitter, Inc. | Confidential
French Connection @FCUK
Spring Bloom at French Connection https://vine.co/v/bfdee2221 
French Connection’s post on Vine
Spring Bloom at French Connection
492
RETWEETS
28
FAVORITES
Collapse Reply Retweet Favorite More
Vine @vineapp · Follow
@TwitterAdsUK
3. Plan for the best scenarios
@TwitterAdsUK
@jennymaria_ a piece of the Burberry
runway #MadeFor Jenny twitpic.com/
c56xOo
Burberry
@Burberry
@TwitterAdsUK
@TwitterAdsUK
4. Expect the worst scenarios
@TwitterAdsUK
Dogging Tales: 118k Tweets
@TwitterAdsUK
Clearly we’re missing some good tv in
the UK tonight then... #doggingtales
the wanted
@thewanted
@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK
Lynx spends millions on advertising
and then this happens! #doggingtales
Alan Carr
@AlanCarr
@TwitterAdsUK
@TwitterAdsUK
‘Crisis meetings’ all morning thanks to
Les in #DoggingTales last night...
We’ve concluded there is no crisis
pic.twitter.com/cqfmTDEhWH
The Lynx Effect
@lynxeffect
@TwitterAdsUK
@TwitterAdsUK
If you go down to the woods today, be
sure to be smelling your best...
@lynxeffect #DoggingTales
pic.twitter.com/t9ZFP3wLsn
DMac
@waronfacades
@TwitterAdsUK
@TwitterAdsUK
5. Speed can be a key differentiator
@TwitterAdsUK
Fast news
1.4m Tweets in an hour
@TwitterAdsUK
@TwitterAdsUK@TwitterAdsUK
@TwitterAdsUK@TwitterAdsUK
@TwitterAdsUK@TwitterAdsUK
@TwitterAdsUK
Every Tweet creates a moment
@TwitterAdsUK
Every campaign creates a moment
@TwitterAdsUK
Every TV programme creates a moment
@TwitterAdsUK
Every event creates a moment
@TwitterAdsUK
Plan for the moment
MARKETING IN THE MOMENT
BRUCE DAISLEY
@brucedaisley

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