Marketers are looking for Convergence Analytics solutions that help them see and interact with all their data in one place: the digital equivalent of “one ring to rule them all”. New tools in the market today combine data from web, mobile, social, demographics, seasonality, campaign, cost center, and sales center sources, and allow the marketer to visualize them in dynamic dashboards for real-time analytics and predictive forecasting.
2. Connect
Bring all your vendor, reference or
corporate data together.
Analyze
Visualize. Discover. Predict
ACT
Drive Revenue and profitability.
Copyright 2013 Anametrix, Inc.
3. Andrew Edwards
1980s: Desktop Publishing
1990s: Multimedia and Web
2000-2011: Web Analytics
2012-13: Convergence Analytics
@AndrewVEdwards
11. Convergence Analytics: Macro Drivers
• A confluence of demand, technology and data:
Convergence
Customer
Analytics
Demand
Data
Available
Technology
13. This Matters to Marketers Because. . .
• Convergence Analytics will change everything about digital marketing measurement
• Marketing
becomes more central to organizational success
14. Marketers in Control
New ways of looking at data allow marketers to remake
the digital landscape. Measurement becomes. . .
more about proving ROMI
less about
“engagement”
16. Data Feeds: More is Better
DATA FROM THE CLOUD
VISUALIZE
Streaming Data
3rd party services
Batch data transfers
Listening
(publicly available from publishing services)
REFERENCE DATA
ANALYZE
Census
Weather
Market share / competitive data
PREDICT
CORPORATE DATA
Scheduled file integration
Database connections
Excel Uploads
API
16
Copyright 2013 Anametrix, Inc.
17. More Data, Better Organized, How to Use It!
CHANNELS
VISUALIZE
ANALYZE
REFERENCE
PREDICT
CORPORATE
17
Copyright 2013 Anametrix, Inc.
21. The 5 Essential Steps to Optimization
• 1-decide what to measure
• 2-use the right tools to measure
• 3-determine what the data has told you
• 4-make the changes
• 5-measure again to see if the changes worked
32. Summary
Key Points from our Webinar
No more one-dimensional data
Convergence Analytics tools pull data from
multiple sources and provide visual cohort
analysis
Everybody needs a process to succeed
Now we can really see ROMI