NPR Presentation

HELLO PUBLIC BROADCASTERS Innovate or Die (Harsh, I know - but Ernie said it ﬁrst!)

This is one of 114,513,534,234,523 ideas • We can experiment with networked reporting, new editorial structures, storytelling tools, participatory journalism and partnerships between professional and amateurs.

Why Experiment? Rule of the Internet: It is cheaper and easier to try something than it is to debate about whether or not to try something. Stems from Agile and Iterative development.

Why Collaborate Content is King and is the most important. Collaboration is Queen and is the most powerful.

Foundation for Collaboration • Trust – work with folks you can trust. • Never forced: In the interest of all parties. • “Buy in” with decision makers. • Key liaison – somebody from every party who is tasked to the project. • Commitment of time/resources and/or money from both parties. It does not need to be all three. • The story/project. That must be at heart of it all.

Community Funded Reporting The act of distributing the cost of hiring a reporter across many different people.

You can steal this idea. No joke..... There are several ways to steal this idea. Ask me how.

What does it look like?

Micro-philanthropy isn’t New ...inspiration for Spot.Us • Kiva.org - Raises $1 million in loans every 10 days. • DonorsChoose - Raised $8 million last year for teachers. • SocialActionssites. 19 different micro- philanthropy searches

The Theory of Donating •People donate to NPR all the time. How is so what’s the big deal? Throwing money over a wall vs......

Transparency and Control

KEYS TO SUCCESS Micropayment sites Craigslist, eBay, Amazon Personal connection to Connects buyers and sellers in donation. an open market. Transparent about money. Everyone can EASILY Viewed as a public good. participate. Tap into wealth of networks. Addictive and empowering service. Gives a new sense of power.

Donating is Social Every pitch is a campaign.

NPR Has a Community This is a form of DIALOGUE Unleash the Kraken of your audience Let them have fun in donating.

AND NPR!?! Calling out KALW as..... AWESOME!

Not that Hard to Picture Imagine this page ﬁlled with NPR pitches from across the country.

What does this represent? • A new transparency and collaboration in journalism. I’m here to see how far the rabbit hole goes and report back to the larger journalism community. What I used to say....

The Water is Fine.... Training wheels are coming oﬀ soon. http://s%ay.Spot.Us http://la.Spot.Us (WITH USC) http://???.Spot.Us http://???.Spot.Us Looking for content partners in locations around the country.

On a New Site

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NPR Presentation

by David Cohn on Dec 04, 2009

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