I have been working on the topic of anti-counterfeiting for a number of years and find myself increasingly engrossed and thoroughly surprised as our understanding of this topic grows. The imagination and the brutality with which the criminal industry produces, distributes and sells imitation goods is unmatched. The consequences of such dire acts are not only killing children but also affecting the lives of many and fighting such forgery has become a personal battle for me.

1. WHAT‘S THE
PROBLEM WITH
COUNTERFEIT ?

2. Every 5 minutes
a child dies
From taking fake
malaria pills

3. Dollar Market
+650 Billion

4. Counterfeit market
today’s GDP
will exceed
India
Canadaof India and Canada

5. Current
Business Realities
Per Industry

6. of counterfeit drugs globally
$200 Billion

7. of US military supply chain
40%
is counterfeit

8. cigarettes consumed per year
Up to 660 Billion
are illicit

9. Car tires & brakes counterfeits
significantly
impacting safety

10. Need to ensure that
parallel imports
luxury goods are not from

11. Counterfeit
Is Everywhere

12. of all Viagra
50%
is not working

13. Counterfeit versions
of HIV medications
were discovered

14. Toys contain
hazardous materials

15. Sunglasses without
UV protection

16. Consumers buy
non-compliant
quality

17. Child Labour

18. Working
Conditions

19. Counterfeit
Affects Everyone

20. recycling & redemption services
Unjustified

21. for health and security
High risk

22. many policies aspects
Impacting

23. Issues
Technological

24. Customs
Authentication takes too long
Complex detection process
Low chances to be caught

25. Industry
Inefficient detection materials

26. change focus
Criminal organizations
from drugs to counterfeiting

27. Small chances to be caught
Big gains, low penalties

28. Wouldn’t it be
great to…

29. Fake
vs.
Real
Easily detect

30. child labour
STOP

31. of companies producing genuine products
Protect the jobs

34. How can we
help you
fight counterfeiting ?

35. marketing@movilitas.com
www.movilitas.com
#fightthefake

36. by Stefan Hockenberger,
Global Track & Trace Lead
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