EACD V Regional Lisbon Debate May Evaluation 2010

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  • 1. V REGIONAL LISBON DEBATE 10th may 2010 “ Corporate Social Responsibility: a multistakeholders’ approach to Sustainability in times of turmoil” SPONSOR: CTT
  • 2. Members
    • Founded 8th November 2006 in Brussels
    • by 80 in-house Communication Directors
    • Presently 1.390 members / 26 portuguese and growing
    • 38 nationalities
    • A broad range of represented topics/industries
  • 3.
    • 65 Regional Debates / 5 Lisbon
    • 1.200 participants / 149 portuguese
    • Best Case presentations
    • Discussions
    • Networking
    Regional Debates
  • 4. European Communication Summit
    • July, 1 nd – 2 nd 2010, Brussels
    • The Square Brussels
    • 400 communication professionals from all over Europe
    • 55 high-ranking speakers on 25 keynotes, best cases and panels
  • 5.  
  • 6.  
  • 7. EVALUATION V Regional EACD Lisbon Debate “ Corporate Social Responsibility: a multistakeholders’ approach to Sustainability in times of turmoil”
  • 8. Promotion of Event
    • 12th April
      • Send of Press release
      • Sending of invitation to Communication Contacts through my Linkedin network (198 contacts)
      • Post of Event in Facebook, Linkedin and The Star Tracker
      • Post of Event information in Facebook (+700 contacts), Linkedin (+500 contacts), Plaxo (+350 contacts), Twitter, The Star Tracker (+1.700 contacts), RS 100 Fronteiras, Clube Ibérico
    • 6-7th May
      • Send of invitation to Media attendance: LUSA Press Agency, Business media (Diário Económico, Jornal de Negócios, Exame, Vida Económica), Internet (Diário Digital, Portugal Diário, Agência Financeira, VER), TV (RTP, SIC, TVI, Economico TV), Radio (TSF), general newspapers (Sol, Expresso, Visão, Sábado), Human Resources magazines (Humanet, RH Magazine), Communication magazines (Meios & Publicidade, Briefing, Marketer): None attended
      • Management of interviews with Yannis Freris: Diário Económico, Jornal de Negócios and Briefing: NONE showd interest
      • Reminder Post on Social Media: Facebook, Linkedin, Plaxo, Twitter, The Star Tracker, RS 100 Fronteiras, Clube Ibérico
  • 9. Registrations / Attendance
    • 42 Inhouse Communication Professionals registered
    • 2 PR Agency Professionals registered
    • Total: 44 registrations
    • Attendance
    • 19 communication professionals + 5 Speakers and attendees (Luis Andrade, Lara Tropa, Luis Paulo, Yannis Freris, Rui Martins)
    • Total: 24 professionals
    • After a short welcoming and information regarding EACD – members, activities and initiatives -, preview of EACD Video instead of powerpoint presentation
  • 10. Program
  • 11. Overall Impression
  • 12. Relevance of Lisbon Debates
  • 13. Rate Case Studies: Luis Paulo, CTT
  • 14. Rate Case Studies: Lara Campos Tropa, IBM Portugal
  • 15. Rate Case Studies: Yannis Freris, Gefyra
  • 16. Opportunities for networking
  • 17. Overall organisation
  • 18. Recommend Regional Debates to colleagues
  • 19. Qualitative feedback
    • Additional feedback:
      • Acess to photos and presentations
    • Topics for future Debates:
      • Communication performance indicators; Reputation Management; Social media / Social networks and networking ( theme of the IV Debate ); Internal Communications; Crisis management; Storytelling; Stakeholders engagement; Finantial impact of climate change
    • Speakers to be invited
      • Al Gore
    • Other initiatives
      • More CSR Workshops
    • Attendance quite sufficent for networking vs Poor attendance leading to delayed start and ending beyond schedule, therfore little opportunity to networking
  • 20. Thank you for your attention! For further information, please visit: www.eacd-online.eu Rui Martins Corporate Communications and Public Affairs Director at Dianova Portugal & Regional Coordinator for Portugal [email_address]