Doritos has created rainbow colored chips to celebrate and support the LGBTQ community. The brightly colored chips were inspired by the Pride flag and their packaging will feature encouraging quotes. Doritos partnered with the It Gets Better Project, and is donating $10 per bag sold to the organization. While some appreciate Doritos showing support for the community, others see it as a marketing strategy.

1. Doritos are
now available
in every color
of the
rainbow. All for the
celebration and
support for the
LGBTI
community.
Created by Devin Gant
Photo from hypebeast.com

2. Doritos works with the It
Gets Better Project
to create a bag
of Rainbow
chips.Photo from veooz.com

3. The chips
are inspired
by the Pride
Flag.
Chip Bags
will feature
encouraging
quotes.
Photo from eikonline.com

4. The brightly-colored chips
are the company’s way of
showing its support in the
“boldest, most colorful way
possible.”

5. People can
show their support on
Social Media
using the hashtag
#BoldandBetter
Photo from dailydot.com

6. A ten dollar
donation to the
It Gets
Better Project
will get you
your very own
bag of Rainbow
Doritos sent to
your home.
Photo from Instagram Via ms_vega07

7. Many people are happy with the
Frito-Lay company for showing their
love and support for the LBGTI
community...
While others just say it is
a great marketing tool.
What do you think?
Photo from Instagram Via whiteandwood

8. Contact me:
Instagram:
@devinbrye
Twitter:
@devingant
Email: gantd10@high-
point.edu