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Denis Mpagaze
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The major objective of this study was to determine the role of media in promoting social development in Tanzania. Throughout the study the major focus was taken into specific objectives of the study which were;- to identify social development programs aired by radio SAUT, to evaluate people’s perception towards Radio SAUT development programmes, and at last to assess the relevance of Radio SAUT development programs to the society’s needs. The study was guided by participant media theory by Fourie (2001) stating that the community participation is an inherent feature in any democratic nation. Interviews and questionnaires were used in data collection Generally the station has emerged as important in social development despites some critical challenges audience and management.
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Largely, the development of science and technology has brought a wide improvement in communication context through various media formats. Because of this exponential growth in media technology, the public consume a lot of soap operas across the country. This being the case, this study sought to assess the influence of soap opera on youth moral behavior in Mwanza city because youth have high attempts to adopt various practices from the media beyond their culture. Under this study, chapter one explains the background of the study, statement of the problem, research objectives, significance of the study, scope of the study, definition of the keys terms, limitation of the study, assumption and conclusion. More over in chapter two under literature review, researcher discusses much on the related literature that is portrayed by different schools of thought pertaining to influence of media content on youth moral behavior.. More or less in chapter three, the study indicates the type of research implemented. In this study, a quantitative research has been used to gather information through observation and a random selection technique has been employed whereby questionnaire was directed to fifty respondents for valid and reliable information.
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The main objective of this study was to find out ethical dilemmas facing PR practitioners. It was guided by three key research questions such as: (1)What are the ethical dilemmas facing PR Professional in Arusha, (2) What are the causes of ethical dilemmas facing PR Professionals in Arusha and(3) How do PR Practitioners make ethical decisions when they face with ethical dilemmas? The study was guided by Deontology theory by Immanuel Kant which states people have the duty to always obey moral rules, regardless of any positive outcomes that can come from breaking them. Interview was used to collect data from PR practitioners in Arusha. The major findings show that that most of PR Practitioners facing ethical dilemmas caused by the government and their organizations. This research recommends that whatever the organizations are concerned must show their great co operations to make sure PR Practitioners perform their duties to the best of their ability.
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The focus of this study was to find out the impacts of Facebook usage on youth moral behavior of SAUT. It was guided by the following key questions; what are the factors that influence youth to join Facebook? What kind of messages the youths are consuming in Facebook? Social cognitive theory which states that we learn behaviors through observation, modeling, and motivation such as positive reinforcement guided the researcher into this study Interview was used to collect data from 50 respondents studying at SAUT. The results revealed that friends, love affairs and mobile phone devices are the most influential things for students to join Facebook. The messages they consume include love affairs, political issues, religious, dressing style, abusive languages. The researcher recommends that; youth should use facebook constructively like in academic purposes.
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This research aimed at investigating the reasons for the decline of investigative journalism in Tanzania. The study was guided by two specific objectives; to find out the reasons for the decline of investigative journalism in Tanzania and to explore the perception of journalists toward investigative journalism in Tanzania. The study was guided by the watchdog theory of the press by Lichtenberg, (1990). The theory asserts that the press should criticize and evaluate the government and other institutions to ensure they don’t become corrupt or overstep their power. The basic idea is that media needs to oversee the performance of government and private officials and uncover all hidden matters which may affect the public negatively. The study used interview and questionnaire for data collection. Generally the study reveals that the reason behind the decline of investigative journalism in Tanzania is the corrupt practices among journalists. Journalists use investigative stories to blackmail suspects to make money. Other reasons include the fear of journalists to risk their lives as they regard investigative journalism as the death line carrier, editors do not provide assignments to investigative journalism and media owners are merely profit seeking companies rather than public servants.
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The major objective of this study was to assess the role of Tanzanian media in framing crime issues. The study was guided by specific objectives; to find out the framing progressions of crime stories reported by TBC 1 and to ascertain how TBC 1’s images can directly affect the public perception about crime. The study was guided by framing theory which is an extension of agenda setting theory by Walter Lippmann and later extended by Maxwell McCombs. The theory states that media doesn’t tell people what to think rather what to think about. The researcher used interviews and questionnaires to collect data. The findings show there are framing practices which are persisting in TBC 1's operations due to various influences among others, the power of technocrats. The findings also show that not every crime is framed but rather there are some categorizations according to the type of crime.
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The major objective of this study was to determine the role of media in promoting social development in Tanzania. Throughout the study the major focus was taken into specific objectives of the study which were;- to identify social development programs aired by radio SAUT, to evaluate people’s perception towards Radio SAUT development programmes, and at last to assess the relevance of Radio SAUT development programs to the society’s needs. The study was guided by participant media theory by Fourie (2001) stating that the community participation is an inherent feature in any democratic nation. Interviews and questionnaires were used in data collection Generally the station has emerged as important in social development despites some critical challenges audience and management.
Sr. Lekule on "Lekule2The role of Community Radio in Promoting Social Develop...
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The study is about contribution of advertisement on increasing sales performance of Nyanza Bottling Company. The main objective was to find out the contribution of advertisement in increasing sales of Nyanza Bottling products. Push theory was used as a guideline for problem development and data collection. The theory argues that in order for any organization to grow and get market for their products they need to advertise and promote more their products. The researcher used interviews and question to collect data from 50 respondents in Ilemela district in Mwanza region Qualitative and quantitative methods were used to analyze the data. The major Discovery was that advertisement plays great role promoting products of NBCL to increase sales and create awareness of their products.
Leonidas Irene's on "Final draft pdfThe contribution of advertisement on incr...
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Denis Mpagaze
Largely, the development of science and technology has brought a wide improvement in communication context through various media formats. Because of this exponential growth in media technology, the public consume a lot of soap operas across the country. This being the case, this study sought to assess the influence of soap opera on youth moral behavior in Mwanza city because youth have high attempts to adopt various practices from the media beyond their culture. Under this study, chapter one explains the background of the study, statement of the problem, research objectives, significance of the study, scope of the study, definition of the keys terms, limitation of the study, assumption and conclusion. More over in chapter two under literature review, researcher discusses much on the related literature that is portrayed by different schools of thought pertaining to influence of media content on youth moral behavior.. More or less in chapter three, the study indicates the type of research implemented. In this study, a quantitative research has been used to gather information through observation and a random selection technique has been employed whereby questionnaire was directed to fifty respondents for valid and reliable information.
Liembe Ibrahim on, "The Influence of Soap Operas on Youth Moral Behavior in M...
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Denis Mpagaze
The main objective of this study was to find out ethical dilemmas facing PR practitioners. It was guided by three key research questions such as: (1)What are the ethical dilemmas facing PR Professional in Arusha, (2) What are the causes of ethical dilemmas facing PR Professionals in Arusha and(3) How do PR Practitioners make ethical decisions when they face with ethical dilemmas? The study was guided by Deontology theory by Immanuel Kant which states people have the duty to always obey moral rules, regardless of any positive outcomes that can come from breaking them. Interview was used to collect data from PR practitioners in Arusha. The major findings show that that most of PR Practitioners facing ethical dilemmas caused by the government and their organizations. This research recommends that whatever the organizations are concerned must show their great co operations to make sure PR Practitioners perform their duties to the best of their ability.
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Laurian Victor on , "The Impact of Facebook Usage on SAUT Youth Moral Behavior"
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Denis Mpagaze
This research aimed at investigating the reasons for the decline of investigative journalism in Tanzania. The study was guided by two specific objectives; to find out the reasons for the decline of investigative journalism in Tanzania and to explore the perception of journalists toward investigative journalism in Tanzania. The study was guided by the watchdog theory of the press by Lichtenberg, (1990). The theory asserts that the press should criticize and evaluate the government and other institutions to ensure they don’t become corrupt or overstep their power. The basic idea is that media needs to oversee the performance of government and private officials and uncover all hidden matters which may affect the public negatively. The study used interview and questionnaire for data collection. Generally the study reveals that the reason behind the decline of investigative journalism in Tanzania is the corrupt practices among journalists. Journalists use investigative stories to blackmail suspects to make money. Other reasons include the fear of journalists to risk their lives as they regard investigative journalism as the death line carrier, editors do not provide assignments to investigative journalism and media owners are merely profit seeking companies rather than public servants.
GIFT MACHA ON, " The Decline of Investigative Journalism in Tanzania: Case St...
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Denis Mpagaze
The major objective of this study was to assess the role of Tanzanian media in framing crime issues. The study was guided by specific objectives; to find out the framing progressions of crime stories reported by TBC 1 and to ascertain how TBC 1’s images can directly affect the public perception about crime. The study was guided by framing theory which is an extension of agenda setting theory by Walter Lippmann and later extended by Maxwell McCombs. The theory states that media doesn’t tell people what to think rather what to think about. The researcher used interviews and questionnaires to collect data. The findings show there are framing practices which are persisting in TBC 1's operations due to various influences among others, the power of technocrats. The findings also show that not every crime is framed but rather there are some categorizations according to the type of crime.
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