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The major objective of this study was to assess the role of Tanzanian media in framing crime issues. The study was guided by specific objectives; to find out the framing progressions of crime stories reported by TBC 1 and to ascertain how TBC 1’s images can directly affect the public perception about crime.
The study was guided by framing theory which is an extension of agenda setting theory by Walter Lippmann and later extended by Maxwell McCombs. The theory states that media doesn’t tell people what to think rather what to think about.
The researcher used interviews and questionnaires to collect data. The findings show there are framing practices which are persisting in TBC 1's operations due to various influences among others, the power of technocrats. The findings also show that not every crime is framed but rather there are some categorizations according to the type of crime.