social media strategy

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The document discusses a social media strategy framework that focuses on content creation, promotion, and visibility/branding. It provides an example strategy for creating certification communities on Facebook to help IT professionals prepare for exams. The strategy's objectives are to increase monthly revenue, traffic, and conversions. The target audience is identified as IT professionals preparing for certification exams. The community aims to ensure exam success by reducing preparation time and sharing questions, tips, experiences from successful professionals.

Social Media Marketing Bootcamp Social Media Strategy Framework

Social Media Strategy Framework that Works!

Creation Population (Publishing Content) Promotion Visibility/ Branding/ Leads/ Sales SM Channels, Positioning & Message Measurability Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Objectives Business Value Prop Need Target Group

Objectives Business Objective Increase Monthly Revenue by 200% Online Marketing Objectives Increase non-paid Traffic by 100% Improve Conversions (Sale/Visitors) by 50% Social Media Objectives Primary Improve Conversions Secondary Improve Revenue/Customer Increase Reach Find Trainers & Authors

Target Audience Primary IT Professionals preparing for Certification Exams

What do T.A. wants? What do they really want? Primary Ensure their Success in Exam Reduce preparation Efforts and Time

What can I offer to the community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

$Only a fraction of of Messages actually Reach Out!$

Name of the Community ,[object Object],[object Object],[object Object],[object Object]

What worked? ,[object Object],[object Object]

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