PPC advertising strategy requires starting off recognizing the nature of the communication going on between the adwords advertiser and the prospect in search engines. This guide shows you how you have to think about ppc to come out ahead.

1. How To Create a Winning PPC Strategy…
By: David Melamed

2. First, Keep This In Mind…
You Are Participating in a Conversation.

3. Your Prospects
are playing out
a conversation
in their heads...

4. Your Job Is To
Join The Conversation
In Their Heads.

5. When a prospect searches in Google, They are
asking a question.

6. Your Ad Should Answer Their Question…

7. When They Click Through,
They are Asking You,
“Tell Me More…”

8. When They Visit
Your Website, You
Should Fulfill The
Implied Promise
Your Ad Made.

9. Finally, You Should Have a Clear Action You
Want The Prospect To Take Which Says To
You, “Yes, Please Contact Me, I Want To
Continue This Conversation.

10. Good Luck.
Thank You.
Questions? Comments? Need Help with PPC?
David Melamed - www.DavidMelamed.com
david@davidmelamed.com