I’ve Got Three Important BusinessStrategies That with the Right PromotionalProducts Can Make You More Effective:New Produc...
When You Think about Launchinga New Product or a New Service,What’s the First Thing You Consider?A grand opening! Grand op...
Another Great Application for Launching aNew Product or Service Is by Enclosing aPromotional Product Inside a Mailer.What ...
And Don’t Forget Your Sales Team.They’re the Ones Going Face to Facewith Your Customers or Clients.Your sales team is the ...
Next, Let’s Talk about UsingPromotional Products for Sales Supportand New Account Development.The three primary ways of us...
If Promotional Products for Your Client’sWork Space Don’t Seem Appropriate,There Are Great Home-Based Products.You can rew...
Basically, Any Kind of Useful Office GiftOffers a Cost-Effective Strategy forSpending Your Marketing Dollars.Items like le...
The Third Strategy I Want to Touch onBriefly Today Applies to AccountReactivations.How do you bring old accounts back to l...
Sixty-four categories and almost 200 subcategories of industry-leadingproducts, including (but not limited to): Apparel, A...
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I’ve Got Three Important Business Strategies That with the Right Promotional Products Can Make You More Effective: New Product Launches, Sales Team Support, and Reactivating Old Accounts

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At An Opportunity
Knocks, we’ve got the knowledge, and we’ve got
the selection and style of promotional products
that are perfect for all three strategies.

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I’ve Got Three Important Business Strategies That with the Right Promotional Products Can Make You More Effective: New Product Launches, Sales Team Support, and Reactivating Old Accounts

  1. 1. I’ve Got Three Important BusinessStrategies That with the Right PromotionalProducts Can Make You More Effective:New Product Launches, Sales Team Support, andReactivating Old Accounts. At An OpportunityKnocks, we’ve got the knowledge, and we’ve gotthe selection and style of promotional productsthat are perfect for all three strategies.An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / db@aokmg.com
  2. 2. When You Think about Launchinga New Product or a New Service,What’s the First Thing You Consider?A grand opening! Grand openings call forattention-getting promotional products.You’ve got a wide range of balloons,stickers, magnets, and buttons that youcan imprint and draw attention to yourbrand. And you see them used in somany different ways; and there’s a reasonfor that. They have great life; they drawattention; they help turn your grandopening event into something thatpeople will talk about for a long time; andthey’re easy on your budget.Dave Burnett www.AnOpportunityKnocks.com
  3. 3. Another Great Application for Launching aNew Product or Service Is by Enclosing aPromotional Product Inside a Mailer.What we’re thinking of here is sticky notes or Post It notes, or business cards‑—all items that are easy to imprint with your brand. You can create amemorable mailing with just these items. Consider the sheer amount of mailthat people receive. You can send out a small-dimension mailer (regularpostage) with a little added bulk to help it get noticed. And the promotionalproduct you enclose will have a value of its own so that the recipients willhold on to it, and use it, and see your brand name on a regular basis.Dave Burnett www.AnOpportunityKnocks.com
  4. 4. And Don’t Forget Your Sales Team.They’re the Ones Going Face to Facewith Your Customers or Clients.Your sales team is the voice of your company, so you want them carrying agreat promotional product that they can use as a leave behind. You want it‑to be a product with a high perceived value, something like a USB drive or afancy note pad, something that the client will enjoy using. You will have thesatisfaction of knowing that these great products will be broadcasting yourmessage to the recipients long after your sales reps have gone.Dave Burnett www.AnOpportunityKnocks.com
  5. 5. Next, Let’s Talk about UsingPromotional Products for Sales Supportand New Account Development.The three primary ways of using promotional products in thisapplication are as leave behinds, client gifts, and direct mail. As‑I mentioned before, a leave behind could be a popular desk‑item. Take a look at AOK’s website and browse the greatselection of desk items. Consider, for example, a mouse for yourclient’s computer, a mouse pad, a charging station for electronicdevices, or any one of many styles of pens. Another categoryyou might consider would be apparel—golf shirts, sweatshirts,jackets, and the like. It all depends on your budget and whoyou’re targeting. Of course, the purpose for using any of theseproducts is to put your brand in front of your customers in away that they appreciate.Dave Burnett www.AnOpportunityKnocks.com
  6. 6. If Promotional Products for Your Client’sWork Space Don’t Seem Appropriate,There Are Great Home-Based Products.You can reward your clients with something less conspicuousbut that will serve to keep your brand in their minds. Thereis a great selection of home products like salt and peppershakers, for example, or wine sets, or oil and vinegar cruetsets. Or, there are some great items that you can personalizeas gifts—a mug with their name; a little metal plaque orpicture frame with their name. There are even USB drivesand quality pens that you can emboss with their name.Something personalized like this creates a much greaterlikelihood that they will actually keep it. And it will be doublyvaluable if you display your own logo near their name.Dave Burnett www.AnOpportunityKnocks.com
  7. 7. Basically, Any Kind of Useful Office GiftOffers a Cost-Effective Strategy forSpending Your Marketing Dollars.Items like letter openers, magnifying glasses, and calendars willkeep your logo in front of your clients or customers . And asthey are making decisions about purchasing your products orusing your services, who are they going to think of first? Also,depending on the client, and the level of purchasing decisionsbeing made, you could go for higher-end promo products, like leather andcrystal gifts that always carry a high perceived value. And don’t forget directmail in your sales support and product development plans.You could add some 3D pop-up promotional products or, asI mentioned before, functional gifts such as Post It notes or‑other small, compact items that don’t add significantpostage or distribution costs.Dave Burnett www.AnOpportunityKnocks.com
  8. 8. The Third Strategy I Want to Touch onBriefly Today Applies to AccountReactivations.How do you bring old accounts back to life? One way is tooffer a gift-with-purchase or a thank-you gift. AtAnOpportunityKnocks.com you can surf through a literalsea of suitable gift-with-purchase possibilities—gloves or T-shirts, hats or water bottles, a tin of popcorn or customM&Ms, a mug or a tumbler, a travel bag or a tote, golf teesor ball markers. The message is the same:“Thanks for coming back on board. Weappreciate your renewed interest in ourbrand and look forward to a mutuallybeneficial relationship.”Dave Burnett www.AnOpportunityKnocks.com
  9. 9. Sixty-four categories and almost 200 subcategories of industry-leadingproducts, including (but not limited to): Apparel, Awards, Business Cases,Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness ,Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, andHighlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.Get your name out there withamazing promotional productsfrom AnOpportunityKnocks.com,the number one promotional productsresource on the Internet.An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / db@aokmg.com

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