Datamatics presentation by Sendil Mourougane at the dbw 2013, New York, N.Y. - 44 slides

1. Utilizing the Full Potential of EPUB Feature Set
Perspectives by
Digital Publishing Solutions Group

2. Presenter
Sendil Mourougane
Senior Manager – Sales & BD
Digital Publishing Solutions Group
Datamatics Global Services Ltd
Sendil Mourougane is Senior Manager of sales, account management and
new business development of digital publishing solutions group at
Datamatics. Sendil joined the company in 2010. Prior to joining Datamatics,
Sendil spent 10 years in the field of publishing services working with
several major Hi-Ed, School, STM and Trade publishers across the United
States. He is based out of India and travels often to the United States for
business. He has a B.Sc in Science and a MBA in international sales and
marketing.

3. Synopsis
Feature set in ePub 3.0
Why you should go for ePub 3.0?
How to utilize the full potential of ePub 3.0?
How to convert your assets to ePub 3.0?

5. What did we originally want from Digital Content?
Book in digital form
Use on
Computers
Smart phones
Tablets…
Will only read text files
Static content…

6. And then we wanted more…
Color
Graphics
Audio, Video
Interactivity
MathML
Semantics, Social…

7. And more…
Formats...
ePDF
EPUB
Mobipocket
HTML
Palm…
Then there were many devices, platforms,
distribution channels.…

8. Market thoughts
2013 will be the year of enhanced eBook, with robust interactivity in areas like
test prep and other non-fiction categories
More devices and platforms will start supporting enhanced eBooks and
interactivity
More people will have the devices that make reading enhanced eBooks
pleasurable.
More children & students will have access to such devices…
My content is not suitable for Tablet / Readers…
Not enough devices or platforms to support my content..
Limited feature-set / functionality within standards..
I don’t have the needed skill set in-house….
Monetization…

11. EPUB 3.0 Features
Supports HTML 5 and CSS 3

12. Multicolumn using CSS3
Multicolumn display is now a reality
in EPUB3 by using CSS3

13. Animation using HTML5 and CSS3
Simple animations can be done for with the
support from HTML 5 and CSS 3

14. JavaScript
Java scripting in EPUB 3 provides
opportunities for user interactivity

15. MathML
Supports for rendering MathML markup

16. Language Support
Enhanced global language support
Enables vertical writing, or defining writing
directions

17. Semantic Tagging using HTML5
Supports semantic tagging, a feature introduced
in HTML5

18. Semantic Inflection
epub:type=“this is a footnote”
epub:switch=“to MathML”
epub:trigger=“start Playing”
Enhance the reading experience for Users and
provide advantage of having improved
accessibility

19. Audio / Video
Audio / Video can be synchronized with text using
Media Overlay specification

20. Fixed Layout
Fixed Layout EPUB renders design heavy books
look exactly like printed books

21. Comparison
EPUB 3.0 EPUB 2.0.1
1. XHTML5 1. XHTML 1.1 and DTBook
2. SVG appear in spine 2. SVG nested inside XHTML file
3. Support for MathML 3. Replaced with images
4. EPUB Navigation 4. NCX Navigation
5. Supports CSS 3 5. CSS 2.1
6. Scripting feature - interactivity 6. No scripting support – no interactivity
7. Audio - text synchronization 7. No audio-text synchronization
8. Multicolumn 8. No multicolumn support
9. Fixed Layout 9. No Fixed Layout

23. Thinking and Planning the EPUB3 way
JavaScript
Interactivity on textbook exercises
Interactive practical sessions
Interactive children books
Interactivity on STM content

26. Video and Audio

27. Thinking and Planning the EPUB3 way
Video and Audio
Cookbooks
for 'how to' learning guides
Subject lectures

28. Thinking and Planning the EPUB3 way
Synchronized Text and Audio
For rhymes
Children books
Learning languages

29. SVG & MathML

30. Foreign language support

31. Devices and User Agents on EPUB 3
Popular reading systems have gradually started
supporting EPUB3 but still more to come with
full feature set

32. Apple iBooks 3
Apple launched iBooks 3: focusing on textbooks
with enriched media in the formats

33. Kindle KF8 and EPUB 3
Kindle Fire supports KF8 format. The common
factor between KF8 and EPUB3 is that both
supports HTML5 and CSS3

34. Thinking and Planning the EPUB3 way
HTML 5 - CSS 3 - EPUB Navigation
EPUB for Educational textbooks with
semantic approach
Efficiency in handling layout and accessibility
Opportunities for broader range of interactive
products
Books, magazines, professional and
educational textbooks

35. Conclusion
EPUB3 standard is available
Content that we were not sure to be good for digital is now
the much needed content to be digitized!
Typesetting / composition workflows need to take into
account the new requirements
Back files can be new revenue generators
Add updated content
Enhance the content with video and audio components
Work with the service provider to unleash the full potential
of EPUB3

36. About Datamatics
Datamatics is a global Information Technology (IT) and
Knowledge Process Outsourcing (KPO) organization
Founded in 1975 by Dr. L. S. Kanodia, Ph.D. (MIT) often referred
as the Father and Architect of the Indian IT Industry
HQ in India with offices in the USA, UK, Germany, Asia and
Australia
Rich experience of 3 decades in End-to-end IT and BPO
services
First BPO company to be publicly traded on the Bombay Stock
Exchange
First BPO Company to provide 99.995% data accuracy in data
capture

37. About Datamatics
Specialist in Data and Content management
Next-generation end-to-end IT and KPO solutions
Cutting edge technology
Decades of global experience across 60 countries
Over 4500 employees
Preferred partner to several Fortune 500 clients
More than 300 active global clients
Group annual consolidated revenue of US$100 M

38. Vision & Mission

39. Digital Publishing Solutions
Focuses on all services and solutions
Pre-Publishing
before a publication gets published
Focuses on all digital services and
e-Publishing solutions that are offered post
publication
Services and solutions focusing
e-Retail
on the Online Platforms, including
Solutions
Retail segment

40. Datamatics Business

41. Next Generation Enterprise Solutions
Entreprise Information Entreprise Information Entreprise Mobility
Management Solutions Systems Solutions
Unstructured & Structured Data Management • Workflow & BPM Solutions • Hand Held & Mobile Solutions
• Portal Solutions • Social Media Solutions • Enterprise Mobility Platforms
• Content Management • Enterprise Cloud Solutions
• Document Management • Enterprise Application Services Smart Device Solutions
• Output Management
• Big Data & Data Warehousing • Fare Collection
• Billing Solutions
• Business Intelligence & Analytics Entreprise Information • Infotainment Solutions
• Finance & Accounting Solutions Services • Self Service Terminal Solutions
• Claims Processing
• Research Data Analysis • Data Life Cycle Management
• Content Life Cycle Management

42. Global Presence
Datamatics’ Footprint Across 9 Countries Through 22 Offices
Santa Clara Denver
USA USA Detroit Stockholm
USA Sweden
London
Boston UK
USA
Bosnia
Frankfurt
Germany Ahmedabad
Nashik India
New York
India
USA
Mumbai Singapore
India
Melbourne
Australia
Bangalore
Vorstadt India
Switzerland
Pondicherry Chennai
India India

43. EPUB 2
EPUB 3
Q&A
Meet us at Booth #18

44. Thank You
Prashant Prabhu Sendil Mourougane
Senior Vice President – Business Development Senior Manager – Business Development
Datamatics Global Services Inc Datamatics Global Services Limited
Livonia, MI – 48150, USA Chennai – 600 0034, INDIA
Mobile: +1-313-909-5172 Phone: +91 (44) 6608 3056
email: prashant_prabhu@datamaticstech.com Mobile: +91 96001 33229
LinkedIn: http://www.linkedin.com/pub/prashant- email: sendil.mourougane@datamatics.com
prabhu/2/489/775 LinkedIn: http://in.linkedin.com/in/sendilmourougane
Web: http://www.datamatics.com Web: http://www.datamatics.com