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Thinking & Planning the EPUB 3 Way




                     Perspectives by
      Digital Publishing & Retails Solutions Group
                      18th Apr 2012
                                         Sandeep Dhawan
                                  sandeep.dhawan@datamatics.com
Mission




               Experts in
    improving enterprise productivity
                through
        process engineering &
       information management
               solutions.
Next Generation Enterprise Solutions




  Entreprise Information                       Entreprise Information                Entreprise Mobility
  Management Solutions                         Systems                               Solutions
   Unstructured & Structured Data Management   •   Workflow & BPM Solutions          • Hand Held & Mobile Solutions
   • Portal Solutions                          •   Social Media Solutions            • Enterprise Mobility Platforms
   • Content Management                        •   Enterprise Cloud Solutions
   • Document Management                       •   Enterprise Application Services   Smart Devise Solutions
   • Output Management
   • Big Data & Data Warehousing                                                     •   Fare Collection
                                                                                     •   Billing Solutions
   • Business Intelligence & Analytics         Entreprise Information                •   Infotainment Solutions
   • Finance & Accounting Solutions            Services                              •   Self Service Terminal Solutions
   • Claims Processing
   • Research Data Analysis                    • Data Life Cycle Management
                                               • Content Life Cycle Management
Global Presence

     Datamatics’ Footprint Across 9 Countries Through 22 Offices
Santa Clara      Denver
   USA            USA     Detroit                             Stockholm
                           USA                                 Sweden
                                                London
                                     Boston       UK
                                      USA




                                                                                                   Bosnia
                                    Frankfurt
                                    Germany                                                                 Ahmedabad
                                                                                                Nashik        India
      New York
                                                                                                 India
        USA
                                                                          Mumbai                            Singapore
                                                                           India
                                                                                                            Melbourne
                                                                                                            Australia



                                                                               Bangalore
                                                 Vorstadt                        India
                                                Switzerland
                                                                      Pondicherry     Chennai
                                                                        India          India
Digital Publishing & Retails Solutions



                         Focuses on all services and solutions
   Pre-Publishing
                         before a publication gets published




                                Focuses on all digital services and
          e-Publishing          solutions that are offered post
                                publication



                                       Services and solutions focusing
                    e-Retail
                                       on the Online Platforms, including
                    Solutions
                                       Retail segment
What did we originally think & want?


  Book in digital form
  Use on
    Computers
    Smart phones
    Tablets…
  Will only read text files
  Static content…
And then we wanted more…


  Color
  Graphics
  Videos
  Interactivity
  MathML
  Audio, semantics, social…
And more…


      Formats...
       ePDF
       EPUB
       Mobipocket
       HTML
       Palm…


  T   hen there were many devices,
      platforms, distribution channels.…
Market thoughts


     In one of the surveys with publishers, response showed that 85% will be
      producing eBooks in addition to print




                                                                                Market
     Modest activity in the College, School and STM markets towards eBooks

     Digital adoption with-in Trade & Semi-Trade faster


     My content is not suitable for Tablet / Readers…

     Limited feature-set / functionality within standards..




                                                                                Issues
     I don’t have the needed skillset in-house….

     Monetization…
EPUB 3.0 Features




            Supports HTML 5 and CSS 3
Semantic Tagging using HTML5




  Supports semantic tagging, a feature introduced
     HTML-5 will provide advantage of having
             improved accessibility
Multicolumn using CSS3




       Multicolumn display is now a reality
             in EPUB3 by using CSS3
Animation using HTML5 and CSS3




   Simple animations can be done for with the
        support from HTML 5 and CSS 3
JavaScript




       Support scripting in EPUB providing
        opportunities for user interactivity
MathML




     Supports for rendering MathML markup
Language Support




      Enhanced global language support
   Enables vertical writing, or defining writing
                    directions
Semantic Inflection



     epub:type=“this is a footnote”
       epub:switch=“to MathML”
       epub:trigger=“start Playing”




    Enhance the reading experience for Users
Audio / Video




Audio / Video can be synchronized with text using
           Media Overlay specification
Fixed Layout




 Fixed Layout EPUB renders design heavy books
         look exactly like printed books
Comparison


         EPUB 3.0                                 EPUB 2.0.1

 1.   XHTML5                              1.   XHTML 1.1 and DTBook

 2.   SVG appear in spine                 2.   SVG nested inside XHTML file

 3.   Support for MathML                  3.   Replaced with images

 4.   EPUB Navigation                     4.   NCX Navigation

 5.   Supports CSS 3                      5.   CSS 2.1

 6.   Scripting feature - interactivity   6.   No scripting support

 7.   Audio - text synchronization        7.   No audio-text synchronization

 8.   Multicolumn                         8.   No interactivity

 9.   Fixed Layout                        9.   No multicolumn support
Thinking and Planning the EPUB3 way

   JavaScript
        Interactivity on textbook exercises
        Interactive practical sessions
        Interactive children books
        Interactivity on STM content
Thinking and Planning the EPUB3 way


  Video    and Audio
       Cookbooks
       for 'how to' learning guides
       Subject lectures
Thinking and Planning the EPUB3 way


  Synchronized    Text and Audio
       For rhymes
       Children books
       Learning languages
Video and Audio
SVG & MathML
Foreign language support
Devices and User Agents on EPUB 3




  Popular reading systems have gradually started
   supporting EPUB3 but still more to come with
                  full feature set
Apple iBooks 2




 Apple launched iBooks 2: focusing on textbooks
        with enriched media in the formats
Kindle KF8 and EPUB 3




  Kindle Fire supports KF8 format. The common
   factor between KF8 and EPUB3 is that both
            supports HTML5 and CSS3
Thinking and Planning the EPUB3 way

   HTML 5 - CSS 3 - EPUB Navigation
   EPUB for Educational textbooks with
    semantic approach
   Efficiency in handling layout and accessibility
   Opportunities for broader range of interactive
    products
           Books, magazines, professional and
            educational textbooks
Conclusion

    EPUB3 standard is available
    Content that we were not sure to be good for digital is now
     much needed content to be digitized!
    Typesetting / composition workflows need to take into
     account the new requirements
    Back files can be new revenue generators
       Add updated content
       Enhance the content with video and audio components

    Work with the service provider to unleash the full potential
     of EPUB3
EPUB 2




                                          EPUB 3
                  Q&A
                           Sandeep Dhawan
Meet us at W855     sandeep.dhawan@datamatics.com

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London Book Fair 2012: Thinking & Planning the EPUB 3 Way (Slides)

  • 1. Thinking & Planning the EPUB 3 Way Perspectives by Digital Publishing & Retails Solutions Group 18th Apr 2012 Sandeep Dhawan sandeep.dhawan@datamatics.com
  • 2. Mission Experts in improving enterprise productivity through process engineering & information management solutions.
  • 3. Next Generation Enterprise Solutions Entreprise Information Entreprise Information Entreprise Mobility Management Solutions Systems Solutions Unstructured & Structured Data Management • Workflow & BPM Solutions • Hand Held & Mobile Solutions • Portal Solutions • Social Media Solutions • Enterprise Mobility Platforms • Content Management • Enterprise Cloud Solutions • Document Management • Enterprise Application Services Smart Devise Solutions • Output Management • Big Data & Data Warehousing • Fare Collection • Billing Solutions • Business Intelligence & Analytics Entreprise Information • Infotainment Solutions • Finance & Accounting Solutions Services • Self Service Terminal Solutions • Claims Processing • Research Data Analysis • Data Life Cycle Management • Content Life Cycle Management
  • 4. Global Presence Datamatics’ Footprint Across 9 Countries Through 22 Offices Santa Clara Denver USA USA Detroit Stockholm USA Sweden London Boston UK USA Bosnia Frankfurt Germany Ahmedabad Nashik India New York India USA Mumbai Singapore India Melbourne Australia Bangalore Vorstadt India Switzerland Pondicherry Chennai India India
  • 5. Digital Publishing & Retails Solutions Focuses on all services and solutions Pre-Publishing before a publication gets published Focuses on all digital services and e-Publishing solutions that are offered post publication Services and solutions focusing e-Retail on the Online Platforms, including Solutions Retail segment
  • 6.
  • 7. What did we originally think & want?  Book in digital form  Use on  Computers  Smart phones  Tablets…  Will only read text files  Static content…
  • 8. And then we wanted more…  Color  Graphics  Videos  Interactivity  MathML  Audio, semantics, social…
  • 9. And more…  Formats...  ePDF  EPUB  Mobipocket  HTML  Palm… T hen there were many devices, platforms, distribution channels.…
  • 10. Market thoughts  In one of the surveys with publishers, response showed that 85% will be producing eBooks in addition to print Market  Modest activity in the College, School and STM markets towards eBooks  Digital adoption with-in Trade & Semi-Trade faster  My content is not suitable for Tablet / Readers…  Limited feature-set / functionality within standards.. Issues  I don’t have the needed skillset in-house….  Monetization…
  • 11.
  • 12.
  • 13. EPUB 3.0 Features Supports HTML 5 and CSS 3
  • 14. Semantic Tagging using HTML5 Supports semantic tagging, a feature introduced HTML-5 will provide advantage of having improved accessibility
  • 15. Multicolumn using CSS3 Multicolumn display is now a reality in EPUB3 by using CSS3
  • 16. Animation using HTML5 and CSS3 Simple animations can be done for with the support from HTML 5 and CSS 3
  • 17. JavaScript Support scripting in EPUB providing opportunities for user interactivity
  • 18. MathML Supports for rendering MathML markup
  • 19. Language Support Enhanced global language support Enables vertical writing, or defining writing directions
  • 20. Semantic Inflection epub:type=“this is a footnote” epub:switch=“to MathML” epub:trigger=“start Playing” Enhance the reading experience for Users
  • 21. Audio / Video Audio / Video can be synchronized with text using Media Overlay specification
  • 22. Fixed Layout Fixed Layout EPUB renders design heavy books look exactly like printed books
  • 23. Comparison EPUB 3.0 EPUB 2.0.1 1. XHTML5 1. XHTML 1.1 and DTBook 2. SVG appear in spine 2. SVG nested inside XHTML file 3. Support for MathML 3. Replaced with images 4. EPUB Navigation 4. NCX Navigation 5. Supports CSS 3 5. CSS 2.1 6. Scripting feature - interactivity 6. No scripting support 7. Audio - text synchronization 7. No audio-text synchronization 8. Multicolumn 8. No interactivity 9. Fixed Layout 9. No multicolumn support
  • 24.
  • 25. Thinking and Planning the EPUB3 way  JavaScript  Interactivity on textbook exercises  Interactive practical sessions  Interactive children books  Interactivity on STM content
  • 26.
  • 27.
  • 28. Thinking and Planning the EPUB3 way  Video and Audio  Cookbooks  for 'how to' learning guides  Subject lectures
  • 29. Thinking and Planning the EPUB3 way  Synchronized Text and Audio  For rhymes  Children books  Learning languages
  • 33. Devices and User Agents on EPUB 3 Popular reading systems have gradually started supporting EPUB3 but still more to come with full feature set
  • 34. Apple iBooks 2 Apple launched iBooks 2: focusing on textbooks with enriched media in the formats
  • 35. Kindle KF8 and EPUB 3 Kindle Fire supports KF8 format. The common factor between KF8 and EPUB3 is that both supports HTML5 and CSS3
  • 36. Thinking and Planning the EPUB3 way  HTML 5 - CSS 3 - EPUB Navigation  EPUB for Educational textbooks with semantic approach  Efficiency in handling layout and accessibility  Opportunities for broader range of interactive products  Books, magazines, professional and educational textbooks
  • 37. Conclusion  EPUB3 standard is available  Content that we were not sure to be good for digital is now much needed content to be digitized!  Typesetting / composition workflows need to take into account the new requirements  Back files can be new revenue generators  Add updated content  Enhance the content with video and audio components  Work with the service provider to unleash the full potential of EPUB3
  • 38. EPUB 2 EPUB 3 Q&A Sandeep Dhawan Meet us at W855 sandeep.dhawan@datamatics.com