The document describes a process for generating new ideas using random words. It involves focusing on a question, picking a random word, identifying related ideas to that word, discarding the random word, and then generating new ideas in response to the related ideas. As an example, the question focused on recognizing employee performance, the random word was "kitchen", related ideas identified were "eating", "toaster", "chef" and "activity center", and new ideas generated included a monthly recognition dinner with the CEO and popping into an employee's office with a prize.
4. Step 1. Decide on Question New ways to recognise employee performance FOCUS
5. Step 2. Pick a random word New ways to recognise employee performance FOCUS RANDOM WORD
6. Step 2. Pick a random word New ways to recognise employee performance FOCUS Kitchen RANDOM WORD
7. Step 3. Identify 4 related ideas New ways to recognise employee performance FOCUS Kitchen RANDOM WORD 4. 3. 2. 1.
8. Step 3. Identify 4 related ideas New ways to recognise employee performance FOCUS Kitchen RANDOM WORD eating toaster chef Activity centre
9. Step 4. Discard random word New ways to recognise employee performance FOCUS Kitchen RANDOM WORD eating toaster chef Activity centre
10. Step 4. Discard random word New ways to recognise employee performance FOCUS eating toaster chef Activity centre
11. Step 5. Generate ideas New ways to recognise employee performance FOCUS eating toaster Activity centre chef
12. Step 5. Generate ideas New ways to recognise employee performance FOCUS eating toaster Activity centre chef A monthly recognition dinner with the CEO
13. Step 5. Generate ideas New ways to recognise employee performance FOCUS eating toaster Activity centre chef A monthly recognition dinner with the CEO - Pop into employee office with a prize - Toast employee
14. Step 5. Generate ideas New ways to recognise employee performance FOCUS eating toaster Activity centre chef A monthly recognition dinner with the CEO - Pop into employee office with a prize - Toast employee Arrange colleagues to have a party and thank employee
15. Step 5. Generate ideas New ways to recognise employee performance FOCUS eating toaster Activity centre chef A monthly recognition dinner with the CEO - Pop into employee office with a prize - Toast employee Arrange colleagues to have a party and thank employee Provide free catering for a week