1. 1
Providing innovative solutions to support the
entire real estate experience – on the largest social
media platform in the world.
Leading Real Estate Platform on Social Media
Launched October 2011

2. 2
Vision
 The business is being built on the vision that the Facebook platform and ecosystem
will become the overwhelming choice for real estate professionals to market and
promote their services and properties.
Platform Reach
 More than 1 billion Facebook users worldwide – capturing 3/4 of consumer time spent
on social destinations.
 150 million unique monthly Facebook users within the United States.
 1.8 million licensed real estate professionals in the United States – 85% of all US
real estate agents are currently using Facebook. N-Play can target all of these agents
on the Facebook platform today.

3. 3
Online Advertising Trend
 90% of home buyers used the Internet to research homes.
 Online real estate ad spend to grow to $13.1 billion in 2012, or 55% of overall real
estate spend, as budgets shift away from traditional offline sources.
0
5
10
15
20
25
30
35
40
45
50
2001 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Percentage
Where buyers found the home they purchased.
Courtesy of: Businessweek
Via Agent
Via Online
42%
33%

4. 4
 Homebuyers are unable
to reach the agent
website.
 Agent websites have
extremely low site
traffic.
Current State: For the agent…the “web” is dead.
Agent
Website
Homebuyer

5. 5
Future State: For the agent…direct via Facebook.
 Social media is dynamic, connected, engaging, viral, ALIVE and everywhere.
Agent
Facebook
Business
Profile
 Homebuyers are
able to find the
agent directly on
Facebook.
 Agent’s Facebook
business profile is
free.
Homebuyer

6. 6
N-Play has gone viral…
Key Stats
 183,000 Active Agent Subscribers
 23,000 Agents with Listings
 6,500+ Cities Represented
 130,000 Active Property Listings
Agent Subscribers
0
100,000
200,000
300,000
400,000
500,000
600,000

7. 7
N-Play Product Offering
Agent Search | Home Search | Advertising |
Website Lead Generation | Offer
Management | Agent Referrals CRM |
Broker Services | Buyer App

8. 8
N-Play Founder
Mark Bloomfield is a seasoned entrepreneur having started, built and successfully sold
several pioneering technology companies over a twenty-five year career.
Georgia Institute of Technology – Industrial and Systems Engineering (1975-1980)
Parrot Communications – Founder and CEO (1982-1985)
 Developed and manufactured first transportable cellular phone
 Sold to General Electric Mobile Radio Division (1985)
AudioFax – Founder and CEO (1986-1996)
 Developed pioneering patented technologies covering a wide range of fax store-
and-forward technologies
 Hundreds of millions of users worldwide are using these technologies
 Sold to Catch Curve, Inc. (1996)
AudioFax Licensing LLC – Founder and CEO (1996-2006)
 Licensed a portfolio of pioneering technology patents to companies
 Licensees: AT&T, MCI, Sprint, Cable and Wireless, Cisco, 3Com, J2 and Xpedite
 Patent portfolio sold to J2 (2006)
N-Play RE, LLC – Founder and CEO (2007-Present)

9. 9
Market Comps
 Zillow and Trulia are real estate website businesses with similar functionality to N-
Play.
Zillow, Inc. Valuation Statistics
Nasdaq: Z Info as of: 4/25/13
Market Capitalization $1.9 billion
Enterprise Value $1.7 billion
Revenues (TTM) $117 million
Gross Margin (TTM) $103 million
EBITDA (TTM) $12 million
Revenue Generation: EBITDA % 10.6%
1. Subscription fees from agents who wish to generate leads
2. Commissions through brokering prospective clients with lending institutions
3. Sells display ads on its home page and in the side bar of home listings
Trulia, Inc. Valuation Statistics
NYSE: TRLA Info as of: 4/25/13
Market Capitalization $974 million
Enterprise Value $911 million
Revenues (TTM) $68 million
Gross Margin (TTM) $58 million
EBITDA (TTM) $(7) million
Revenue Generation: EBITDA % -10.3%
1. Primarily from sales of subscription products to real estate professionals
2. Display advertising sold to leading real estate and consumer brand advertisers
Business Description: Provides consumers tools to research homes and
neighborhoods. Allows agents to market their listings and attract new clients.
Focused on empowering the consumer by delivering the "inside scoop" on homes,
neighborhoods and real estate agents.
Business Description: Provides consumers with data and information about
homes around the country. The information allows consumers to quickly glean the
specs of a home and a ballpark market price and also to contact a real estate agent if
the consumer wants to explore the lead in more detail.

10. 10
Market Comps
 Zillow and Trulia have been publicly-traded companies for less than two years and
both have multi-million dollar market capitalizations.
 Based on a similar valuation methodology, management projects that N-Play will be
valued at $257 million by 2014.
Zillow Trulia N-Play N-Play
Info as of: 4/25/13 (Nasdaq:Z) (NYSE:TRLA) 12/31/2014
Market Capitalization $1.9 billion $974 million $25 million $257 million
Months in Existence 90 75 18 38
Valuation Drivers
Agent Subscribers 37,718 31,243 6,081 23,191
Avg. Monthly Rev/Subscriber $ 260 $ 194 $ 16 $ 61
Subscriber Acquisition Cost $ 5,120 $ 6,374 $ 4 $ 3
Monthly Subscriber Revenue Mult. 203.9x 160.4x 182.2x

11. 11
Business Model Contrast
Zillow & Trulia N-Play Rationale
Core Revenue Model Third party advertising Agent support tools Business model is "pure play" for real
estate
MLS Listing Content Incomplete dataset Internet Data Exchange from MLS N-Play content is a complete dataset -
Zillow & Trulia are incomplete and data
can be manipulated
Interaction Limited interaction Extremely interactive N-Play is the ideal interactive tool for
agents to connect with potential
homebuyers and sellers
Agent Acquisition Cost In excess of $3,500 per subscriber Less than $5 per subscriber Acquisition cost clearly supports the
value proposition to real estate agents
Social Media Connectivity None High Real estate is the highest socially
connected industry

12. 12
Financial Projections
 Using conservative estimates, N-Play is projected to have positive Net Income by first
quarter 2014.
2013 2014 2015 2016 2017
Total Revenue 2,092,975$ 16,927,013$ 30,912,553$ 47,699,101$ 67,366,657$
Cost of Goods Sold 1,130,794 8,840,521 16,022,765 24,604,294 34,618,908
Gross Profit 962,180 8,086,492 14,889,788 23,094,807 32,747,748
Gross Margin 46.0% 47.8% 48.2% 48.4% 48.6%
Total Expenses 3,066,163 3,731,486 2,953,187 2,953,187 2,953,187
EBITDA (2,103,983) 4,355,006 11,936,601 20,141,619 29,794,561
Net Margin -100.5% 25.7% 38.6% 42.2% 44.2%
Key Assumptions
READ Members 313,000 553,000 803,000 1,053,000 1,303,000
Avg. Daily Ad User Additions 10 20 25 30 35
Cumulative Ad Users 3,743 11,043 20,168 31,118 43,893
% of Directory 1.2% 2.0% 2.5% 3.0% 3.4%
Avg. Daily IDX Additions 10 20 25 30 35
Cumulative IDX Users 4,848 12,148 21,273 32,223 44,998
% of Directory 1.5% 2.2% 2.6% 3.1% 3.5%

13. 13
Investment Uses
 90% of funds will go to hiring more Development and Marketing staff and for
marketing and advertising costs associated with marketing pay services.
Capital Use
Software Development $1.1 Million Projected cost to finish total
development of N-Play platform
Marketing and $900 Thousand $900 thousand budget will fund agent
Advertising membership growth to a total of 500,000
by Oct 2014
Customer Service $300 Thousand Increase customer service to support
growing membership base
Excess Working Capital $2.7 Million
Total $5.0 Million

14. 14
Term Sheet
N-PLAY Offering
Issuer:
Security:
Amount of Issue:
Valuation and
Capitalization:
N-Play RE, LLC, a Delaware limited liability company (the
“Company”).
Class C Membership Units of the Company (the “Class C
Units”). The Class C Units will rank senior to all other equity
securities of the Company.
The aggregate amount of the offering of the Class C Units is
anticipated to be $5.0 Million.
This investment assumes a Company pre-money equity
valuation of $25.0 Million. Immediately after the closing, the
Class C Units will represent approximately 16.67% of the
Company’s equity on a fully-diluted basis including its issued
warrants (i.e., assuming all currently-issued warrants are
exercised in full).