Service delivery Chain Telco Service Models Telco 2.0 service samples Communication trends discussion (if well have time)

Service delivery Chain

Telco Service Models

Telco 2.0 service samples

Communication trends discussion (if well have time)

Equipment Vendor

Equipment Vendor Telco Consumer Service Provider

Microsoft Live – Enterprise Google Android (Mobile) GTalk VoIP Frequency acquisition (Mobile/WiMAX) Adobe Rich Web VoIP VoIP + Applications Skype Personal VoIP

Microsoft

Live – Enterprise

Google

Android (Mobile)

GTalk VoIP

Frequency acquisition (Mobile/WiMAX)

Adobe

Rich Web VoIP

VoIP + Applications

Skype

Personal VoIP

Service Provider Consumer Telco Equipment Vendor

Telcos are becoming dumb pipes for service providers Consumer Telco

Telcos are becoming dumb pipes for service providers

Telco 1.0 Telco 1.5 Telco 2.0

Mass Market “ Regular” business model Per Minute, Flat rate Applications Voice SMS Technologies IN (Intelligent Networks) SS7

Mass Market

“ Regular” business model

Per Minute, Flat rate

Applications

Voice

SMS

Technologies

IN (Intelligent Networks)

SS7

Last Decade Applications Content Value Added Services Technologies JAIN (JAVA API for Telecom Networks) Parlay Business Model Walled Garden (content) Closed Systems

Last Decade

Applications

Content

Value Added Services

Technologies

JAIN (JAVA API for Telecom Networks)

Parlay

Business Model

Walled Garden (content)

Closed Systems

Popularity Services Neglected? ??????

Should provide access to web 2.0 content Blogs Video UGC (Youtube, Metacafe) Advertisement based services Connection to social networks Telco Mesh-ups = Blended Services

Should provide access to web 2.0 content

Blogs

Video UGC (Youtube, Metacafe)

Advertisement based services

Connection to social networks

Telco Mesh-ups = Blended Services

Popularity Services Telco 2.0

Market Many niche markets Services Personally defined services Business model Open garden Connection to 3 rd party User personalization of service Technologies Telco web services

Market

Many niche markets

Services

Personally defined services

Business model

Open garden

Connection to 3 rd party

User personalization of service

Technologies

Telco web services

Service creation time Service creation cost Connection to 3 rd parties Connection to web (social networks)

Service creation time

Service creation cost

Connection to 3 rd parties

Connection to web (social networks)

Parlay-X Enables connection and control of Telco Servers and switches via web service Traditional software development of service Parlay X Web Service implementation Parlay/OSA or other technology towards network Exposure of service through SOA interface Most typically a Web Service interface Over HTTP or other bus transport May use other services on bus e.g. Service may use OSS service

Parlay-X

Enables connection and control of Telco Servers and switches via web service

Traditional software development of service

Parlay X Web Service implementation

Parlay/OSA or other technology towards network

Exposure of service through SOA interface

Most typically a Web Service interface

Over HTTP or other bus transport

May use other services on bus

e.g. Service may use OSS service

Parlay Gateway Network Element Network Element Other Service Interfaces Parlay X Web Services OSS/BSS Content Management NGOSS Web Service User Portal Web Services Bus Applications Portals

Telco 1.0 Telco 1.5 Telco 2.0

Call to Expert VoIP advertisement VoIM Presence

Call to Expert

VoIP advertisement

VoIM

Presence

Projects Management: Michal Porat [email_address] 09-8651933, 054-2383689 Technology Management Services : Yossi Cohen [email_address] 09-8850956, 054-5313092 HR & Recruitment Services: Maya Rafalovitz [email_address] 09-8850956, 054-5679870 www.dsp-ip.com Giborey Israel 20, POB 8323, Netanya Office Phone: 09-8850956, Fax: 050- 8962910

Projects Management:

Michal Porat

[email_address]

09-8651933, 054-2383689

Technology Management Services :

Yossi Cohen

[email_address]

09-8850956, 054-5313092

HR & Recruitment Services:

Maya Rafalovitz

[email_address]

09-8850956, 054-5679870

Thank You